Social Media 201 for Non-Profit Organizations

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From the Rackspace Non-Profit IT Summit on September 28th 2012.

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  • About meJoinedaprilTeachingMy maJust had a babyI play on facebook li all day get paidJk
  • Thus is what well go over- feel free to ask questions anythung big or small ive doe sm for small biz, large unicsities abs non ptofits
  • Social media is not a fad-Another way to communicate- just like tv, email, chat all seemed raical- its thewfutre
  • We focus our social media on marketing on 3 things-Like when you buy a car or chhose a college ight?
  • #1 listening- find out what your audience wants- so many orgs miss this step- take time and resources its worth it, don’t skiio this step Wasting timreAnalyze- what is missing> wat is the challenge how can I solve?Engagg participate! Pose ? And actually gave dialogueInfluebce find people your audience trurtsMeasure yur engagement, buzz, share of voice your part of the convo
  • Not every tool works for everone
  • ×