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America
In THE 1950s
Prosperity & Conformity
U.S. History
Chapter 23
#21
Assignment
1. Critical Thinking p. 809 Q. 1&2
2. Ch 23 Assessment p. 817-819 Q. 1-20

1. A - Closed Shop
Handwritten Due -...
Americans returned from WWII hoping to
find a better life than the one they left
The GI Bill
June 20,1944 -- FDR signed into law
“The Servicemen's Readjustment Act”

Prevent –Bonus March
• Loans for Home...
Suburban Living

- start at 45Sec(8min)

Levittown: “The American Dream”
1949-William Levitt began to mass produce

‘Cooki...
Suburban Living:
The New “American Dream”
k 1 story high
k 12‟x19‟ living rm
k 2 bedrooms

k tiled bathroom
k garage
k sma...
Suburban Living
SHIFTS IN POPULATION
DISTRIBUTION
1940-1970
Central Cities

Suburbs

Rural Areas/
Small Towns

1940

31.6%...
Suburban Living:
The Typical TV Suburban Families
The Donna
Reed Show

1958-1966

Leave It
to Beaver

1957-1963

Father Kn...
Suburban Living
“The American Dream”

Conformity was the desire
The Baby Boom
It seems to me that every other young
housewife I see is pregnant.
-- British visitor to America, 1958

1957...
The Baby Boom

Dr. Benjamin Spock
and the Anderson
Quintuplets
“spare the rod” to
create happy children
Baby Boom – Polio Eradicated
• 1952 – 58,000 cases of Polio
• Dr. Salk & his family became human
guinea pigs
• April 12, 1...
Kid’s needs were catered to

- enjoyed a lifestyle of unprecedented privilege

Little League
Baseball
Consumerism
1950 - Introduction of the Diner‟s Card

* the first Credit Card in the World

All babies were potential consu...
Consumerism
A Changing Workplace
Automation: from 1947-1957
factory workers decreased by 4.3%
eliminated 1.5 million Blue-Collar jobs
...
Women in the Workforce
• After WWII – Women were
encouraged to:
“Go back Home”
“Give your Job to a Vet”
• Women stayed in ...
The Culture of the Car
Car registrations:

1945 - 25,000,000
1960 - 60,000,000

2-family cars doubles from 1951-1958

1958...
Interstate Hwy Act-1956
“Death by Interstate”
The Culture of the Car
America became a more homogeneous
nation because of the automobile

First McDonald‟s
(1955)

Howard...
The Culture of the Car
The U. S. pop. was on the move in the 1950‟s

“Sunbelt” states - southwest
1955 Disneyland opened i...
Television
1946 - 7,000 TV sets in America
1950 - 50,000,000 TV sets in Am.
“Television is a vast wasteland”

Newton Minno...
Television - Family Shows
Glossy view of mostly
middle-class suburban life

I Love Lucy

The Honeymooners

BUT..Women secr...
Women’s talents were
put down
Gimbel’s Department store ad in 1952
Riddle – What’s College?

"That's where girls who are
a...
Science Fiction
UFO Sightings skyrocketed in the 1950s.

War of the Worlds

Hollywood used aliens as a
metaphor for whom ?...
The TV Culture
- for Society on the Go

Called TV dinners from 1953-62
Teen Culture
In the 1950s -the word “teenager” entered
the American language
By 1956- 13 mill. teens with $7 bill. to spen...
Teen Culture
“Juvenile Delinquency”
1951- J. D. Salinger‟s

A Catcher in the Rye

Marlon Brando in

The Wild One
(1953)

J...
Teen Culture
The “Beat” Generation:
f Jack Kerouac  On The Road
f Allen Ginsberg  poem, “Howl”
Rejected materialism - ex...
Religious Revival
Today in the U. S., the Christian faith is back in
the center of things. -- Time magazine, 1954

Church ...
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1950s americanculture[1]

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1950s americanculture[1]

  1. 1. America In THE 1950s Prosperity & Conformity U.S. History Chapter 23 #21
  2. 2. Assignment 1. Critical Thinking p. 809 Q. 1&2 2. Ch 23 Assessment p. 817-819 Q. 1-20 1. A - Closed Shop Handwritten Due - Tuesday Quiz 40 pts – Tuesday Key Terms & People
  3. 3. Americans returned from WWII hoping to find a better life than the one they left
  4. 4. The GI Bill June 20,1944 -- FDR signed into law “The Servicemen's Readjustment Act” Prevent –Bonus March • Loans for Homes • $ for College Education
  5. 5. Suburban Living - start at 45Sec(8min) Levittown: “The American Dream” 1949-William Levitt began to mass produce ‘Cookie-Cutter Homes’ 150 houses per wk $7,990 or $60/month with no down payment.
  6. 6. Suburban Living: The New “American Dream” k 1 story high k 12‟x19‟ living rm k 2 bedrooms k tiled bathroom k garage k small backyard k front lawn By 1960-1/3 of the U.S. pop. in the suburbs
  7. 7. Suburban Living SHIFTS IN POPULATION DISTRIBUTION 1940-1970 Central Cities Suburbs Rural Areas/ Small Towns 1940 31.6% 19.5% 48.9% 1950 32.3% 23.8% 43.9% 1960 1970 32.6% 32.0% 36.7% 26.4% 30.7% U. S. Bureau of the Census 41.6%
  8. 8. Suburban Living: The Typical TV Suburban Families The Donna Reed Show 1958-1966 Leave It to Beaver 1957-1963 Father Knows Best 1954-1958 The Ozzie & Harriet Show 1952-1966
  9. 9. Suburban Living “The American Dream” Conformity was the desire
  10. 10. The Baby Boom It seems to me that every other young housewife I see is pregnant. -- British visitor to America, 1958 1957 - 1 baby born every 7 seconds
  11. 11. The Baby Boom Dr. Benjamin Spock and the Anderson Quintuplets “spare the rod” to create happy children
  12. 12. Baby Boom – Polio Eradicated • 1952 – 58,000 cases of Polio • Dr. Salk & his family became human guinea pigs • April 12, 1955 – CDC declared safe
  13. 13. Kid’s needs were catered to - enjoyed a lifestyle of unprecedented privilege Little League Baseball
  14. 14. Consumerism 1950 - Introduction of the Diner‟s Card * the first Credit Card in the World All babies were potential consumers who spearheaded a brand-new market for food, clothing, and shelter. -- Life Magazine (May, 1958)
  15. 15. Consumerism
  16. 16. A Changing Workplace Automation: from 1947-1957 factory workers decreased by 4.3% eliminated 1.5 million Blue-Collar jobs By 1956:more White-Collar than Blue-Collar jobs in the U. S. 1st Computers: ENIAC & Mark I U.S. Army & Navy
  17. 17. Women in the Workforce • After WWII – Women were encouraged to: “Go back Home” “Give your Job to a Vet” • Women stayed in the workforce, but in more traditional roles - low pay - faced discrimination for talents
  18. 18. The Culture of the Car Car registrations: 1945 - 25,000,000 1960 - 60,000,000 2-family cars doubles from 1951-1958 1958 Pink Cadillac 1956 - 1959 Chevy Corvette Interstate Highway Act largest public works project in U.S.History! Å Cost $129 billion Å 41,000 miles of new highways built
  19. 19. Interstate Hwy Act-1956
  20. 20. “Death by Interstate”
  21. 21. The Culture of the Car America became a more homogeneous nation because of the automobile First McDonald‟s (1955) Howard Johnson‟s Drive-In Movies
  22. 22. The Culture of the Car The U. S. pop. was on the move in the 1950‟s “Sunbelt” states - southwest 1955 Disneyland opened in Southern California. - 40% of the guests: outside California, most by car Frontier Land Main Street Tomorrow Land
  23. 23. Television 1946 - 7,000 TV sets in America 1950 - 50,000,000 TV sets in Am. “Television is a vast wasteland” Newton Minnow, Chairman of the FCC -1961 Mass Audience - TV celebrated traditional American values Truth, Justice, and the American way!
  24. 24. Television - Family Shows Glossy view of mostly middle-class suburban life I Love Lucy The Honeymooners BUT..Women secretly hoped their daughters would have better lives than they had lived
  25. 25. Women’s talents were put down Gimbel’s Department store ad in 1952 Riddle – What’s College? "That's where girls who are above cooking and sewing go to meet a man so they can spend their lives cooking and sewing."
  26. 26. Science Fiction UFO Sightings skyrocketed in the 1950s. War of the Worlds Hollywood used aliens as a metaphor for whom ??
  27. 27. The TV Culture - for Society on the Go Called TV dinners from 1953-62
  28. 28. Teen Culture In the 1950s -the word “teenager” entered the American language By 1956- 13 mill. teens with $7 bill. to spend yr 1951 - “race music” - “ROCK „N ROLL” Elvis Presley - “The King”
  29. 29. Teen Culture “Juvenile Delinquency” 1951- J. D. Salinger‟s A Catcher in the Rye Marlon Brando in The Wild One (1953) James Dean in Rebel Without a Cause (1955)
  30. 30. Teen Culture The “Beat” Generation: f Jack Kerouac  On The Road f Allen Ginsberg  poem, “Howl” Rejected materialism - experimented with drugs and sex “Beatnik” “Clean” Teen Ultimately led to the counter-culture “hippie” of the 1960’s
  31. 31. Religious Revival Today in the U. S., the Christian faith is back in the center of things. -- Time magazine, 1954 Church membership: 1940 - 64,000,000 1960 - 114,000,000 Television Preachers: 1. Catholic Bishop Fulton J. Sheen “Life is Worth Living” 2. Methodist Minister Norman Vincent Peale The Power of Positive Thinking 3. Rev. Billy Graham - ecumenical message; warned against the evils of Communism

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