Imagine an NFC future...                           Bypass the front desk and just                           check in from ...
Want a snack but don’t havechange? Just tap your phoneto pay
What is NFC?    Stands for “Near Field Communication”Wireless   Secure   Short range   Data exchange
You might be familiar with NFC’s cousin RFID        But there are three key differences                 • proximity       ...
So to review• NFC readers are put inside of smartphones• Our smartphones can read NFC chips embedded with information,or c...
Marketing  Watch a movie trailer    Pick up a couponLearn more about a product
Healthcare   Download data from    medical devicesEasily share medical data to         your doctor
mCommerce       Tap to payNo more IOUs, just tap the  money to your friend
Social Media    Tap to check inReal world collaborationbetween game players
ConsumerCarry computer preferences  with you on your phoneStep into your car and phone  switches to GPS, turns of  calls, ...
Why should you care?Austin is a really important place for NFC   Google places             Isis pilot city
NFC is forecasted to be everywhere1 in 5 smartphones will ship with NFC by 2014Global NFC m-payment transactions will be a...
...That said, I’ll be honest with youOnly in a few phones                             Lots of disagreement                ...
3 things that can help prepare you for NFC
How to indicate an area can be scanned                                 The Universal    The N Mark                 Contact...
The importance of industrial design          Comfort                                 Usability         • Use skeuomorphs  ...
Proximity and Placement      Near                     Interference• four centimeters      • Don’t place near water or meta...
NFC begs a lot of questions,       we need your help to answer themWant to hear a room full of NFC experts have it out ove...
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NFC For Usability Professionals

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NFC, or Near Field Communication, promises the ability to pay with a tap of the phone or pick up a coupon simply by waving near a display. However, for all the ease it offers, NFC is also presenting some new challenges for designers. From the call to action for a scan, to the proper use cases for the technology, how can usability professionals make the most of NFC and help ease the technology's adoption and utility?

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NFC For Usability Professionals

  1. 1. Imagine an NFC future... Bypass the front desk and just check in from your phone, walk to your hotel room and unlock the door
  2. 2. Want a snack but don’t havechange? Just tap your phoneto pay
  3. 3. What is NFC? Stands for “Near Field Communication”Wireless Secure Short range Data exchange
  4. 4. You might be familiar with NFC’s cousin RFID But there are three key differences • proximity • security • two-way conversation
  5. 5. So to review• NFC readers are put inside of smartphones• Our smartphones can read NFC chips embedded with information,or communicate with NFC-enabled devices What does this look like out in the wild?
  6. 6. Marketing Watch a movie trailer Pick up a couponLearn more about a product
  7. 7. Healthcare Download data from medical devicesEasily share medical data to your doctor
  8. 8. mCommerce Tap to payNo more IOUs, just tap the money to your friend
  9. 9. Social Media Tap to check inReal world collaborationbetween game players
  10. 10. ConsumerCarry computer preferences with you on your phoneStep into your car and phone switches to GPS, turns of calls, adjusts seat to your comfort, turns on AC
  11. 11. Why should you care?Austin is a really important place for NFC Google places Isis pilot city
  12. 12. NFC is forecasted to be everywhere1 in 5 smartphones will ship with NFC by 2014Global NFC m-payment transactions will be almostUS $50 billion worldwide by 2014 *Jupiter research April 2011
  13. 13. ...That said, I’ll be honest with youOnly in a few phones Lots of disagreement No guarantee for iPhone
  14. 14. 3 things that can help prepare you for NFC
  15. 15. How to indicate an area can be scanned The Universal The N Mark Contactless SymbolCreated by the NFC Forum, Symbol currently used forrequires you meet minimum smart card enablement, whichstandards is frequently NFC compatible. A group of European companies have rejected both of these and are creating their own
  16. 16. The importance of industrial design Comfort Usability • Use skeuomorphs • Important information at top• Use cues for validation. Cater cues to • Portrait mode type of scan and venue
  17. 17. Proximity and Placement Near Interference• four centimeters • Don’t place near water or metal • Close to other NFC tags • Use tags with isolation layer
  18. 18. NFC begs a lot of questions, we need your help to answer themWant to hear a room full of NFC experts have it out over these topics? NFC: No Freakin’ Chance? Saturday, March 10, 11am Hilton Room 616AB

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