Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dynamic keyword insertion – the single biggest mistake marketers make

467 views

Published on

There is no argument about it. Dynamic keyword insertion is an extremely powerful tool for online marketers who use Google AdWords. Plugins and software dynamically change ads' keywords to make them relevant to the user. These programs display the terms the user searched for and use can't help but click the ad. http://www.keywordreplacer.com

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Dynamic keyword insertion – the single biggest mistake marketers make

  1. 1. Dynamic Keyword InsertionThe Single Biggest Mistake Marketers Make
  2. 2. There is no argument about it. Dynamic keywordinsertion is an extremely powerful tool for onlinemarketers who use Google AdWords. Plugins andsoftware dynamically change ads keywords tomake them relevant to the user. These programsdisplay the terms the user searched for and usecant help but click the ad. But theres a hugemistake marketers make. And if you dont avoidit, it can be the first and last mistake you commit inyour would-be failed campaign. Whats thatmistake?
  3. 3. It is not using the plugin or software to optimise thelanding page as well. In short, the dynamicoptimisation is carried out on the ad but not on thepage where the visitor will land after clicking the ad.Maybe its because dynamic keyword insertion forJoomla, WordPress, and other platforms can bedifficult to implement. If youre using Joomla andother platforms, you will probably need to carry outsome web programming to make sure the plugin doesits job. But this step is simply worth taking; because itcan spell the success – or failure – of your onlinecampaign. Here is what that means.
  4. 4. Lets say we have a scenario where dynamic keywordinsertion was used in making the ad but not in creating theJoomla landing page. When the visitor sees the exact termshe searched for in the ad, he will also expect to see the exactkeywords on the web page. Therefore, he will scan the pagefor those words. If he cant find them, he will search for themvia Ctrl+F or the search function of browsers. If he doesntfind them, the next step will be to close your page andremember your domain as one that cannot be trusted. He willfeel betrayed. That is why you need to implement dynamickeyword insertion for Joomla or whatever platform you usefor your landing pages.
  5. 5. If your software managed to dynamically change thekeywords on the landing page, that user will feel that heis literally "on the right page." He will feel that yourwebsite is relevant and trustworthy, and is thereforeworth checking out. Here you see the instant rapportyou build just by using dynamic keyword insertion inyour landing pages. And if you gain their trust, you canalso gain their email address via opt-ins or their moneyvia online purchases on your site. If youre going to usedynamic keyword insertion, use it right. Do not committhe single biggest mistake most marketers make.

×