Be the first to like this
As design is becoming more global, understanding cultural needs is becoming more important particularly in China, where culturally it is very different to the Western world. Too often, we make design decisions based on our Western mindset or make assumptions based on stereotypes without real understanding of their needs. This has a significant impact on user experience.
I will share my experience of how to approach designing for cultural needs and how experiencing culture shock in China and 6 months travel in Asia has made me a better designer.