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Professional Communication / Communicating Professionally: Using The Social Web To Develop A Personal Brand And Network

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Professional Communication / Communicating Professionally: Using The Social Web To Develop A Personal Brand And Network

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I was given 15 minutes to present to about 30 students at SUNY New Paltz about using the social Web to develop a personal brand and extend their network. So much to cover, so little time...

I was given 15 minutes to present to about 30 students at SUNY New Paltz about using the social Web to develop a personal brand and extend their network. So much to cover, so little time...

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Professional Communication / Communicating Professionally: Using The Social Web To Develop A Personal Brand And Network

  1. 1. Using the Social Web to Develop a Personal Brand & Network <ul><li>Rachel Reuben </li></ul><ul><li>Director of Web Communication & Strategic Projects </li></ul>
  2. 2. Learn & Use the Tools
  3. 3. Facebook <ul><li>Personal account - security settings </li></ul><ul><li>Fan Pages </li></ul><ul><li>Groups </li></ul>
  4. 4. Twitter <ul><li>101? </li></ul><ul><li>Who’s using it? </li></ul><ul><li>What’s your ID? Professional? </li></ul><ul><li>How to get hooked into a network </li></ul><ul><li>Observe </li></ul>
  5. 5. LinkedIn <ul><li>Have you set up your profile yet? </li></ul><ul><li>Profile - online resume </li></ul><ul><li>Recommendations </li></ul><ul><li>Answers </li></ul><ul><li>Introductions </li></ul><ul><li>Groups </li></ul><ul><ul><li>discussions </li></ul></ul><ul><ul><li>news </li></ul></ul><ul><ul><li>jobs </li></ul></ul>
  6. 6. Blog and/or Personal Web Site <ul><li>Start one, if you don’t already have one </li></ul><ul><ul><li>Blogs: blogspot.com, wordpress.com </li></ul></ul><ul><ul><li>Web Site: < $100/yr </li></ul></ul><ul><li>Comment on others </li></ul><ul><li>Google Profile </li></ul>
  7. 7. flickr <ul><li>If you’re a photographer or photo-journalist </li></ul><ul><li>Personal profile, pro profile, groups, tags, comments, embed </li></ul>
  8. 8. YouTube <ul><li>Video producers, creative expression </li></ul><ul><li>Professional video profile/resumé </li></ul><ul><li>Subscribe, comment, embed </li></ul>
  9. 9. Using Social Media to Find a Job <ul><li>Ogilvy PR: http://tinyurl.com/ogilvysm </li></ul>
  10. 10. Questions? http://rachelreuben.com

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