FACEBOOK, TWITTER
  & YOUR BUSINESS
                  Rachel Reuben
                   Rachel Reuben Consulting, LLC
Direc...
Facebook & Twitter

not a bullhorn
relationship building tool
customer service tool
‘free’ marketing research
lead generat...
Listening station
  Grow bigger ears
  http://is.gd/Nb8J

• Google Reader
 • Google Alerts
 • IceRocket
 • Jodange
 • Tren...
Focus: Purpose
Why are you establishing a social media presence?
  define specific measurable goals
Focus: Objectives/Goals

What do you plan to achieve with this social medium?
Inform? Encourage dialogue? Share informatio...
Focus: Target Audience
Who will be reading & commenting on your social
media?
Who are you trying to engage?
Focus: Target Audience

What tools do they likely use?
Focus: Execution & Maintenance
  who will establish your presence?
  who will be the administrator?
  who will maintain it...
Facebook Tips

difference between Fan Pages & groups
creative, engaging status updates
use 'message all fans' sparingly
Twitter Tips
find interesting news to share that will be relevant to
your customers
customer service -- proactive & reactiv...
Tool Tip
don't link FB & Twitter status updates




                                     
some tools automate posting acr...
Promote your presence
set up vanity url for FB fan page
http://facebook.com/username
promote in appropriate places (signag...
Facebook Ads

target by country/state/city, age, gender, keywords,
education, workplace, relationship status & interests,
...
Case Studies
Dell case study: http://tinyurl.com/kpp3vt
@MannysHOP (House of Pizza in Nashville)
@CoffeeGroundz: http://is....
SM Time Management
Social Media Time Management e-book
(AltitudeBranding.com): tinyurl.com/sm-time-mgmt
Twitter is a sever...
If you’re just starting out
start with listening post
don't jump in to every tool at once
focus on one or two where you th...
QUESTIONS?

Rachel Reuben Consulting, LLC
  rachelreuben.com
  twitter.com/rachelreuben
  linkedin.com/in/rachelreuben
  s...
Upcoming SlideShare
Loading in …5
×

Facebook, Twitter & Your Business

1,104 views

Published on

This is my slide deck from a workshop I gave twice at the Dutchess County Regional Chamber of Commerce (NY) Social Media Conference on January 20, 2010.

Published in: Education, Technology, Business

Facebook, Twitter & Your Business

  1. 1. FACEBOOK, TWITTER & YOUR BUSINESS Rachel Reuben Rachel Reuben Consulting, LLC Director of Web Communication & Strategic Projects - SUNY New Paltz
  2. 2. Facebook & Twitter not a bullhorn relationship building tool customer service tool ‘free’ marketing research lead generator
  3. 3. Listening station Grow bigger ears http://is.gd/Nb8J • Google Reader • Google Alerts • IceRocket • Jodange • Trendrr . . . and more!
  4. 4. Focus: Purpose Why are you establishing a social media presence? define specific measurable goals
  5. 5. Focus: Objectives/Goals What do you plan to achieve with this social medium? Inform? Encourage dialogue? Share information? What kind of info? How will this differ from your primary Web site?
  6. 6. Focus: Target Audience Who will be reading & commenting on your social media? Who are you trying to engage?
  7. 7. Focus: Target Audience What tools do they likely use?
  8. 8. Focus: Execution & Maintenance who will establish your presence? who will be the administrator? who will maintain it? how often will it be updated? how will you make connection to other outposts & your Web site? how will you promote it?
  9. 9. Facebook Tips difference between Fan Pages & groups creative, engaging status updates use 'message all fans' sparingly
  10. 10. Twitter Tips find interesting news to share that will be relevant to your customers customer service -- proactive & reactive 4 styles of marketing on Twitter: http://socialmediatoday.com/SMC/167055 Conversationalist > Conversational Marketer > Salesperson > Spammer
  11. 11. Tool Tip don't link FB & Twitter status updates  some tools automate posting across platforms the good & the bad
  12. 12. Promote your presence set up vanity url for FB fan page http://facebook.com/username promote in appropriate places (signage in your reception area, some ads) logo usage guidelines http://tinyurl.com/%guidelines include mentions/links on your Web site &/or blog include in e-mail newsletters
  13. 13. Facebook Ads target by country/state/city, age, gender, keywords, education, workplace, relationship status & interests, languages pay per click (CPC) or impression (CPM) choose your daily budget real-time reporting
  14. 14. Case Studies Dell case study: http://tinyurl.com/kpp3vt @MannysHOP (House of Pizza in Nashville) @CoffeeGroundz: http://is.gd/6xzh0 @RShotel @SanChezBistro / @SCBhost Main Course Catering Facebook Fan Page Comic book store in Amesbury, MA
  15. 15. SM Time Management Social Media Time Management e-book (AltitudeBranding.com): tinyurl.com/sm-time-mgmt Twitter is a several time a day (at least) commitment FB is a daily presence (at least), more often if status updates spark conversations in the comments just one spoke in the wheel
  16. 16. If you’re just starting out start with listening post don't jump in to every tool at once focus on one or two where you think your customers are, and do them very well it's about relationships and building trust -- not about "promoting your business" Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Brogan & Smith)
  17. 17. QUESTIONS? Rachel Reuben Consulting, LLC rachelreuben.com twitter.com/rachelreuben linkedin.com/in/rachelreuben slideshare.net/rachelreuben

×