Similar to the spiral of silence, people areafraid of being ostracized by their friendsfor things like wearing the wrong outfit...Image: elonjohned (flickr)
Image: “?” by Aziz Haddad (Mashable)Image: http://blendimc.com/well/files/2012/01/LeviFriendStore.png... but media primingonline gives us socialqueues so that weknow how to “fit in”.
#2: Geo-local advertising that is mobile makesmobile shopping more accessible and convenientImage: liewcf (flickr)
"National advertisers are becoming better acquainted with the power ofprecise mobile location and its ability to not only reach specificaudiences[...], but its unique ability to reach users at the specific momentthey are most likely to view and engage with an ad message.“ – DipanshuSharma, CEO of xAdImage: Infoblu (flickr)
#3: Aspirational pre-shopping onsocial sites like Pinterest give ussatisfaction without actually having tospend moneyImage: bluebirdsandteapots (flickr)
#4: The power ofsocial discoverymakes shoppingeasier becauseexperts likebloggers withhuge followingsguarantee yougood productsand give youpersonalrecommendations.Image: EMMEALCUBO (flickr)
According to Factbrowser, 61% of U.S.online consumers have made apurchase based on recommendationsfrom a blog.Image from: Wikimedia Commons
Shop-and-share elites, AKA the best bloggers andvloggers, even get sponsored by big brands nowbecause they have earned the trust and attention ofhuge amounts of followers.Image: Xelcise (flickr)
#5: Accessibility and a shoppable world Everything you see is clickable andbuyable.Image: Keith Williamson (flickr)
#6: A share economyand the importanceof shareabilitySharing the types ofproducts that weshop for online helpsus build an identityto present to others.All images from flickr:ddatch54, AJC1, stevegarfield, Jurgen Appelo, alexkingorg
In a peer influence market, brands must giveus something shareable in order to succeed.
SourcesSlide 3 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/Slide 4 - http://techcrunch.com/2013/01/16/m-commerce-boom-over-holidays-one-third-of-e-commerce-traffic-was-mobile-sales-up-171-conversions-up-30/Slide 5 - http://www.newswire.ca/en/story/882365/canadians-expected-to-purchase-100-gifts-per-minute-on-busiest-online-shopping-day-of-the-yearSlide 8 - http://www.wired.com/business/2011/12/immune-to-viral-marketing/Slide 12 - http://www.reuters.com/article/2013/05/07/ny-xad-release-report-idUSnPNNY08790+1e0+PRN20130507Slide 15 - http://www.factbrowser.com/facts/7065/Slides 7, 9, 10, 13, 14, 16, 18, 19, 20 – FILM240 Lectures 2012, Queen’s University Filmand Media Department, Professor Sidney Eve MatrixAll images from Creative Commons on www.flickr.com*Except Slide 15 -http://commons.wikimedia.org/wiki/File:Cabot_circus_shopping_centre_in_bristol_arp.jpg