40+ years of innovation
8 offices worldwide
nationally licensed & registered
third level points
single point of contact
brand. operations. build.
consumer insights & strategies
design & brand
WD Partners is a global
architecture & engineering
brand, operations, and build firm—
third level points
fabrication & implementation
specialists in multi-unit retail.
third level points
ms in Co g, brand
advertisi tive and
grounds gn, qualita a
lting, de earch, and dat
full service market research
consu tive res
utilize innovative qualitative
and quantitative techniques
customer experience know-
how for retailers and
professional focus group
advanced analytics and
modeling competencies P 781.291.2913
generate big ideas
competition, brand, and
harvest, and concept the
1. The path to innovation is getting the best heads in the room.
creative Design Tonality Map
validation Imaginative Plain
Uniquely associated to Uniquely associated
Design 2 with Existing
Contemporary Old Fashioned,
Design 2 Simple
generate confidence Bright
evalute the appeal, Cheerful
Up to Date
tonality, brand fit, brand
imagery, and preference Country
Design 1A Red Traditional
Design1B Green Homey Stable
understand the nuances, Warm
attitudes, and usage of your
brand Uniquely associated with Shared between Existing
Design 1A Red and and Design 1A Red and
Design 1B Green Design 1B Green
Attractive, Comfortable, Warm Familiar, Stable
2. If you create it, they will come...but only if you nail it.
B ran d S alien ce
B rand E ste em (F avorability R atin gs)
attitude & • QSR F is view e d m o re fa vo rab ly th a n “lo w er e nd ” Q S R ’s, b u t no t
a s fa vo ra b ly a s its fast casu a l com p e titors.
General Brand Impressions
Base: Aware of [restaurant]
68% 6.5 6.4
% Favorable (8-10)
Avg Rating (1-10)
measure 60% 58%
42% 42% 41% 41%
uncover brand strengths 32%
and opportunities 2
E F J L
A B C D G H K M
R R R R
R R R R R R R
QS QS QS QS
QS QS QS QS QS QS QS QS
Q .3 (O n line ) B ase d o n a n yth ing yo u m a y h a ve e xp e rien ced , se en o r h e a rd , ple ase ra te h ow p o sitive o r n eg a tive you r feelin gs a re to w a rd
e a ch o f th e fo llo w in g qu ick se rvice restau ra n ts…
3. It’s the people you don’t see that complete the picture.
optimization Category 1
Interest Incremental Interest
(% Definitely Will Order) (Variety Potential)
determine what appeals to
Food Item 1 18% 18%
largest set of consumers
Food Item 2 16% 4%
Food Item 3 16% 3% 25%
Food Item 4 12% 2% 26%
Food Item 5 13% 1% 27%
Current Reach = 27%
4. Variety is about more than stuff; it’s about the “right stuff.”
25% of Suit/Sport Coat category customers
21% of client’s customers (82 Index)
customer picture KEY STATS 34% visited client in past year with median spending of $750.
Category Spending - $1,250 (median)
Client share of segment spending- 12%
who are your customers OVERVIEW Not particularly clothes-involved
Wife or significant other buys most of his clothes.
how do your customers use
DEMOGRAPHICS Lowest income (mean $76K)
your brand Least educated (59% have college degree)
where else do your
Sept. 25, 2008 1
5. “One size fits all” is a losing proposition for attracting customers.
exploratory session with
decision-making in the field
6. Diving into the customer journey brings deep insights to the surface.
words, messages, images,
feelings, beliefs, and
disconnects, barriers, and
opportunities for the brand
7. A competitive advantage takes powerful brand positioning.
examines brand awareness,
perceptions, loyalty, esteem,
and performance ratings
combines statistical data
and qualitative causal
8. Smart investments demand capital, risk, and the best due diligence.
measures visit frequency,
brand consideration, and
provides guidance in all
9. A trend line is more impactful than a single data point.
and company/brand values
satisfaction and retention
10. Employees can make you great...if they’re happy.
Expertise in retail innovation
why WD Partners is at the forefront of breakthrough innovation for multi-
unit retailers, restaurants and grocery stores. Our work with some
consumer of the biggest names in these industries and our dedication to
staying “ahead of the curve,” allows us to present a fresh approach
insights to achieving your goals.
from WD? Customized, full-service approach
Our Consumer Insights experts work closely with you and your
team to develop an intelligence program that tackles your specific
needs. Our experience with qualitative and quantitative
methodologies enables us to craft the right solutions to produce
Cost effective, streamlined intelligence
We start by auditing all existing, primary in-house research and
assessing opportunities for additional consumer intelligence. We
pride ourselves in working smartly and efficiently, delivering the
results you need while avoiding any duplication of efforts.
Participatory and inclusive process
why Reading research reports or watching presentations is not the
most effective way to learn. We immerse our teams in direct
consumer observation of consumers, and developing solutions. This full-
engagement approach creates a shared understanding that speeds
insights the decision-making process.
main points Brand-driven design
If your plans call for store development, our Consumer Insights
experts will work with an integrated WD Partners team of design-
ers, architects, and engineers to capture and accurately translate
this intelligence into compelling, brand-right consumer
third level points environments.
Partnering for long-term success
Our client relationships are long-term investments. We want
to become a strategic partner for your business, offering you
actionable intelligence and ensuring your continued success
through a strong commitment and single point of contact.