5 Things Brands Can Do To Engage Online Communities

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5 Things Brands Can Do To Engage Online Communities

  1. 1. 5 things brands can do TO ENGAGE ONLINE COMMUNITIES3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM
  2. 2. If you want to create a solidlyengaged community…“Help them be better, smarter, stronger, funnier, more aware.” - Kathy Sierra, gapingvoid.com “Your Costumer Wont Take a Bullet for You.” 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  3. 3. What do consumers want mostfrom brands online?1.  Coupons/discounts (65%)2.  Better customer service (42%)3.  Games/entertainment (28%)4.  Company news (22%) - Matt Carmichael, AdAge.com, Feb. 2011 “What Consumers Want From Brands Online” – AdAge/Ipsos poll 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  4. 4. ACKNOWLEDGE REWARD INCLUDE SHARE EDUCATE 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  5. 5. ACKNOWLEDGE - Take advantage of available data and learn from it - Identify community needs - Identify your ambassadors - What are their interests? -  Provide customer service -  Target local promotions and stories -  Create exclusive Groups for employees Basically, -  Listen actively & participate in conversations -  Reply network. -  Personally thank your active members for their participation - Follow up! 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  6. 6. ACKNOWLEDGE Great examples of paying attention. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  7. 7. REWARD Always ask “What’s in it for them?” - Giveaways - Sweepstakes/Contests - Sampling - Special Events - Exclusive products - Exclusive promotions Remember, - Ambassador (loyal influencer) incentives 65% still want - Online & offline pop up shops “coupons & - Gaming discounts”. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  8. 8. REWARD It doesn’t always have to be big buck prizes. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  9. 9. REWARD Though big buck prizes tend to grab more attention. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  10. 10. INCLUDE - Crowdsource - Welcome content uploading and sharing - Special invitations to private events - Polls - Forums - Behind the scenes content - “First edition” brand updates Make them feel - “Intern for a day” like they’re - Ask for their opinion part of your team. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  11. 11. INCLUDE Click to see a video of how in-store tactics drove online & Facebook participation! Welcome them into your world. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  12. 12. SHARE -  Curated content (related to brand interests and mission) - Common Interest blog posts (not related to brand messages) - Music - Photos - Videos - (Sometimes even banal human thoughts) Show them who you are beyond the brand. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  13. 13. SHARE Reinforcing your values. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  14. 14. EDUCATE - E-learning support - Brand/product history - How-to videos - Product knowledge - Employee education groups - Representative education groups Give them the tools to aspire to greatness. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES
  15. 15. EDUCATE Click to see how-to videos developed for Redken 5th Ave! Facilitate knowledge. 5 things brands can do3414 AVENUE DU PARC, SUITE 202 | MONTRÉAL, QC, CANADA, H2X 2H5 | 514.664.5722 | INFO@AGENCETUXEDO.COM TO ENGAGE ONLINE COMMUNITIES

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