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Breast Cancer partnership_092310

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Breast Cancer partnership_092310

  1. 1. KASE 101 & Pandora Partnership in the Fight Against Breast Cancer
  2. 2. Fact Sheet <ul><li>Breast cancer is second only to lung cancer as the leading cause of cancer deaths among women in the US </li></ul><ul><li>The American Cancer Society estimates that more than 182,400 women will be diagnosed with breast cancer each year </li></ul><ul><li>There are more than 2.5million breast cancer survivors in the US </li></ul><ul><li>KASE 101 is the Central Texas partner with Susan G. Komen for the Cure </li></ul><ul><li>KASE 101 listeners have supported the cause for the </li></ul><ul><li>past six years </li></ul><ul><li>A 31-day cause related campaign during </li></ul><ul><li>breast cancer awareness month </li></ul>
  3. 3. Survivor Stories <ul><li>Emotional on-air testimonials, </li></ul><ul><li>putting a voice on surviving breast </li></ul><ul><li>cancer… </li></ul><ul><ul><li>The stories of local survivors…detection, treatment & the affects of fighting breast cancer </li></ul></ul><ul><ul><li>A dozen survivors from the communities of Georgetown, Pflugerville, Round Rock & Austin participate </li></ul></ul><ul><ul><li>Real people in our community that listen to KASE 101 </li></ul></ul><ul><ul><li>The purpose is education & early detection of breast cancer through mammograms </li></ul></ul>
  4. 4. Deliverables <ul><li>4 x :30 survivor vignettes with Pandora tag line (M-F, 5A-8P) for 4 weeks in October </li></ul><ul><li>Link & logo on the Race for the Cure landing page on kase101.com </li></ul><ul><li>100 x :30 synchronized streaming commercials (includes 300 x 250 banner) </li></ul><ul><li>24-hour Rich Media takeover on kase101.com to remind our on-line listeners to register for the Race for the Cure (includes Rich Media ad, 728 x 90 banner, 234 x 60 banner, and background integration). </li></ul><ul><li>Listeners can click the Rich Media ad to add the event to their Outlook calendar and all banners will click through to your business’ website for 24-hours. </li></ul><ul><li>Total investment: $12,600 </li></ul>
  5. 5. Cowgirls for the Cure <ul><li>KASE 101 Signature Race Team </li></ul><ul><li>On-air team recruitment </li></ul><ul><li>Anchored by KASE 101 Morning Crew’s Heather White </li></ul><ul><li>Listeners sign up via kase101.com </li></ul><ul><li>On-air & on-line branding </li></ul><ul><li>with the cause </li></ul><ul><li>Social networking to virally inspire listeners </li></ul>
  6. 6. Deliverables <ul><li>October 1-31, 124 live announcements branded with Pandora </li></ul><ul><li>Pandora logo branding on Cowgirls for the Cure landing page </li></ul><ul><li>Pandora logo branding on KASE101 e-blasts </li></ul><ul><li>25 x :30 streaming commercials each week in October </li></ul><ul><li>Pandora logo branding/name mention in :15 video pre-roll promoting Cowgirls for the Cure for one month (October) </li></ul><ul><li>24-hour Rich Media takeover on kase101.com to remind our on-line listeners to register for the Race for the Cure (includes Rich Media ad, 728 x 90 banner, 234 x 60 banner and background integration) </li></ul><ul><li>Listeners can click the Rich Media ad to add the event to their Outlook calendar and all banners will click through to the Pandora website for 24-hours </li></ul><ul><li>Total Promotional Value: $23,100 </li></ul><ul><li>Total Investment: $4000 </li></ul>
  7. 7. Digital Reach <ul><li>20,700 page views averaged daily @ kase101.com </li></ul><ul><li>1,300 unique visitors daily </li></ul><ul><li>25,995 e-blast recipients </li></ul><ul><li>Reach over 8,000 listeners (potential customers) weekly through various social networks including Twitter and FaceBook </li></ul>
  8. 8. Bras Across the Bridge <ul><li>Public Awareness Event </li></ul><ul><ul><li>Educational opportunity for early detection of breast cancer through mammograms </li></ul></ul><ul><ul><li>Partner with Austin’s largest footrace – The Susan G. Komen Race for the Cure </li></ul></ul><ul><ul><li>Listeners line up displaying bras along the Congress Avenue bridge </li></ul></ul><ul><ul><li>Press conference kick off </li></ul></ul><ul><ul><li>TV coverage by all networks </li></ul></ul>
  9. 9. Deliverables <ul><li>Pandora signage on the Oct 24 th Bras Across the Bridge event </li></ul><ul><li>Brand mentions preceding press conference on Congress Ave bridge </li></ul><ul><li>October 13-23, 40 live announcements branded with Pandora </li></ul><ul><li>Incorporate the Pandora logo on the homepage – dynamic lead for Bras Across The Bridge </li></ul><ul><li>Pandora logo branding on Bras Across the Bridge landing page </li></ul><ul><li>24-hour Rich Media takeover the week before the event on kase101.com (includes Rich Media ad, 728 x 90 banner, 234 x 60 banner and background integration) </li></ul><ul><li>Listeners can click the Rich Media ad to add the event to their Outlook calendar and all banners will click through to the Pandora website for 24-hours </li></ul><ul><li>TOTAL PROMOTIONAL VALUE: $10,000 </li></ul><ul><li>TOTAL INVESTMENT: $5,000 </li></ul>
  10. 10. Partnership Benefits <ul><li>Pandora will be branded as the community supporter of women’s health </li></ul><ul><li>A cause related campaign reaching a wide central Texas audience </li></ul><ul><li>Solicits community participation in a high profile cause </li></ul><ul><li>Highlights Pandora through KASE 101’s relational campaign </li></ul><ul><li>Supports crucial messaging of early detection </li></ul><ul><li>and the importance of mammograms </li></ul>

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