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Tips for Aspiring Media Entrepreneurs

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Tips for Aspiring Media Entrepreneurs, presented at Journalism Association of Community Colleges Fall Norcal Conference, 2014

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Tips for Aspiring Media Entrepreneurs

  1. 1. Tips for Aspiring Media Entrepreneurs Rachele Kanigel San Francisco State University rkanigel@gmail.com @JourProf
  2. 2. Where journalists used to get jobs
  3. 3. Where journalists get jobs today Founded 2003
  4. 4. Where journalists get jobs today Founded 2003 Founded 2006
  5. 5. Where journalists get jobs today Founded 2003 Founded 2006 Founded 2013
  6. 6. Where journalists get jobs today Founded 2003 Founded 2006 Founded 2013 Founded 2013
  7. 7. Freelance
  8. 8. Or… …they start their own companies!
  9. 9. 7 Traits of successful entrepreneurs  Tenacity
  10. 10. 7 Traits of successful entrepreneurs  Tenacity  Passion
  11. 11. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk
  12. 12. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision
  13. 13. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision  Self-belief
  14. 14. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision  Self-belief  Flexibility
  15. 15. 7 Traits of successful entrepreneurs  Tenacity  Passion  Tolerance for risk  Vision  Self-belief  Flexibility  Ability to break rules
  16. 16. The drunken walk of the entrepreneur  Ideate
  17. 17. The drunken walk of the entrepreneur  Ideate  Plan
  18. 18. The drunken walk of the entrepreneur  Ideate  Plan  Experiment
  19. 19. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast
  20. 20. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast  Pivot
  21. 21. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast  Pivot  Pitch
  22. 22. The drunken walk of the entrepreneur  Ideate  Plan  Experiment  Fail fast  Pivot  Pitch  Network
  23. 23. The scenario An investor offers you $5 million to come up with a new media business. It must be:  Innovative  Geared toward millennials  Engaging to readers  Profitable within 5 years
  24. 24. Pitch  30 to 60 seconds  Clear, concise  Confident  Persuasive
  25. 25. Opportunities Newschallenge.org
  26. 26. Opportunities ohio.edu/scrippscollege /innovationchallenge/
  27. 27. Opportunities Matter.vc
  28. 28. Opportunities unityjournalists.org/ newu/
  29. 29. Opportunities ycombinator.com/
  30. 30. Questions?
  31. 31. Contact Rachele Kanigel Associate professor of journalism San Francisco State University @JourProf rkanigel@gmail.com

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