+Teenage PregnancyAdvertising campaign
+Facts and research Teenage pregnancy is a risingtopic in this country There was a decrease in thenumber of girls gettin...
+Education It is mandatory in schools thatchildren in primary andsecondary education receiveinformation about pregnancyan...
+Strategies already used Condom essential wear RU Thinking and Want Respect Key sexual health issues:Risk of catching S...
+NOT EnoughThese previous campaigns have notbeen enough to reduce teenagepregnancy.Despite the governments efforts toenfor...
+Problem?!Although it was common many years ago for people to parents andmarry young, society has changed and young people...
+Solution!!Girls are influenced what surrounds them and supports them in theirlife- family and friends. Use a strategy tha...
+Research Girls do not respond to being educated about the possibilitiesto prevent teenage pregnancy Even though there i...
+NHS
+NHS
+Media The best place to advertiseabout sexual health andteenage pregnancy may bemagazines, TV and billboards This is so...
+Interesting FactIf an older sister is a teenage mother, she increases her youngersister’s probability of becoming pregnan...
+“Sister Effect”Sister who are similar in age are two times more likely to follow in the samefoot steps of their older sis...
+StraplinesUsing sister connections
+Ideas
+Continued
+Continued
+Continued
+IdeaWhat do sisters have in common, theydo everything together, they share aspecial bond only sisters relate to.They shar...
+Sisters share things…
+Design Layout
+Design Layout
+Final Ads
+Final Ads
+Final Ads
+Magazine page
+Direct Mail
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  1. 1. +Teenage PregnancyAdvertising campaign
  2. 2. +Facts and research Teenage pregnancy is a risingtopic in this country There was a decrease in thenumber of girls getting pregnantas a teenager however, thatnumber is on the rise again It seems girls from a poorerhousehold are the most likely tofall into teen pregnancy
  3. 3. +Education It is mandatory in schools thatchildren in primary andsecondary education receiveinformation about pregnancyand how to prevent teenagepregnancy. However this has had to impactin the effort to reduce thenumber of teen pregnancies It is still a rising issue
  4. 4. +Strategies already used Condom essential wear RU Thinking and Want Respect Key sexual health issues:Risk of catching STI’sRole of condoms in protectingagainst pregnancy and STI’s
  5. 5. +NOT EnoughThese previous campaigns have notbeen enough to reduce teenagepregnancy.Despite the governments efforts toenfore education on the subject,despite help and encouragment toprevent teenage pregnancy- it stillhappens to those who don’t plan it
  6. 6. +Problem?!Although it was common many years ago for people to parents andmarry young, society has changed and young people are encouragedto live their live before having a family. Teenage pregnancy is frownedupon and can be said to be socially unacceptable however, itscommon occurrence has influenced girls into not taking action toprevent it. They need the scare factor.
  7. 7. +Solution!!Girls are influenced what surrounds them and supports them in theirlife- family and friends. Use a strategy that may influence them thatcopying their friends and having the same future isnt always the rightthing! There are other options!
  8. 8. +Research Girls do not respond to being educated about the possibilitiesto prevent teenage pregnancy Even though there is a stigma attached to having a child soyoung, it is not enough to prevent it Where does the influence come from? Real life situations. Thehousehold, the upbringing, the family.
  9. 9. +NHS
  10. 10. +NHS
  11. 11. +Media The best place to advertiseabout sexual health andteenage pregnancy may bemagazines, TV and billboards This is something thatteenagers need to know aboutand parents need to be awareof Direct mail, something thatgoes into the home and thefamily are guaranteed to see Posters in schools may be toopressurised, however comingacross it in a magazine may bemore relatable and girls mayfeel more encouraged to take itseriously
  12. 12. +Interesting FactIf an older sister is a teenage mother, she increases her youngersister’s probability of becoming pregnancy as a teenager by twotimes.
  13. 13. +“Sister Effect”Sister who are similar in age are two times more likely to follow in the samefoot steps of their older sister. Make older sisters aware of this and shockyounger sisters. This may hit a personal trigger with the viewer
  14. 14. +StraplinesUsing sister connections
  15. 15. +Ideas
  16. 16. +Continued
  17. 17. +Continued
  18. 18. +Continued
  19. 19. +IdeaWhat do sisters have in common, theydo everything together, they share aspecial bond only sisters relate to.They share secrets and experiences.Clothes and money. Cars, shopping.Sisters look to each other for guidanceand help.
  20. 20. +Sisters share things…
  21. 21. +Design Layout
  22. 22. +Design Layout
  23. 23. +Final Ads
  24. 24. +Final Ads
  25. 25. +Final Ads
  26. 26. +Magazine page
  27. 27. +Direct Mail

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