Selling Digital Products

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Selling Digital Products

  1. 1. Selling Digital ProductsThe story of Perch CMSRachel AndrewDev.Ocean, November 2012Thursday, 2 May 13
  2. 2. Thursday, 2 May 13
  3. 3. So what is Perch?Thursday, 2 May 13
  4. 4. A Self-hosted PHP &MySQL CMS.Thursday, 2 May 13
  5. 5. A simple use caseThursday, 2 May 13
  6. 6. Complete control of yourdesign and mark-upThursday, 2 May 13
  7. 7. Bootstrapped from ourexisting service businessThursday, 2 May 13
  8. 8. Do what you knowThursday, 2 May 13
  9. 9. Build something thatyou need.Thursday, 2 May 13
  10. 10. We need“a really little CMS”Thursday, 2 May 13
  11. 11. ... other people mightneed this tooThursday, 2 May 13
  12. 12. Bootstrapping is easy ifyou can do most of thework yourself.Thursday, 2 May 13
  13. 13. Use evenings, weekends,downtime in yourbusiness to work onyour product.Thursday, 2 May 13
  14. 14. For us, the code camefree.Thursday, 2 May 13
  15. 15. What can you do thatonly costs your time andnot money?Thursday, 2 May 13
  16. 16. Pay for things thatmatter mostThursday, 2 May 13
  17. 17. We paid for UserInterface design work.Thursday, 2 May 13
  18. 18. We paid a solicitor tocreate a softwarelicense.Thursday, 2 May 13
  19. 19. We paid for top qualityhosting for themarketing site.Thursday, 2 May 13
  20. 20. Balance the “MinimumViable Product” with thefact that firstimpressions countThursday, 2 May 13
  21. 21. Perch was making aprofit after 24 hoursThursday, 2 May 13
  22. 22. Your brand is incrediblyimportant in a crowdedmarket.Thursday, 2 May 13
  23. 23. People remember weare the CMS with thebird.Thursday, 2 May 13
  24. 24. Thursday, 2 May 13
  25. 25. Great support is freemarketing.Thursday, 2 May 13
  26. 26. We offer unlimited, freesupport.Thursday, 2 May 13
  27. 27. Thursday, 2 May 13
  28. 28. When deciding productpricing, take supporttime into account.Thursday, 2 May 13
  29. 29. Listen to your customersThursday, 2 May 13
  30. 30. What will make themost difference to themost people?Thursday, 2 May 13
  31. 31. Be open to change butdon’t forget who you areThursday, 2 May 13
  32. 32. Supporting self-hostedsoftwareThursday, 2 May 13
  33. 33. People have terriblehostingThursday, 2 May 13
  34. 34. Lack of server resourcesThursday, 2 May 13
  35. 35. Baffling configurationsThursday, 2 May 13
  36. 36. People want to host PHPon WindowsThursday, 2 May 13
  37. 37. Web hosts passing theblameThursday, 2 May 13
  38. 38. People have crazyworking practicesThursday, 2 May 13
  39. 39. Stop developing sites insub-folders!http://allinthehead.com/retro/352/stop-building-sites-in-subfoldersThursday, 2 May 13
  40. 40. People don’t understandwhat is related to yourproduct.Thursday, 2 May 13
  41. 41. We have to use what iscommonly availableThursday, 2 May 13
  42. 42. Put your customers firstThursday, 2 May 13
  43. 43. Thursday, 2 May 13
  44. 44. “A business that makesnothing but money is apoor business.”- Henry Ford -Thursday, 2 May 13
  45. 45. thank you.@rachelandrewrachelandrew.co.ukgrabaperch.comedgeofmyseat.comThursday, 2 May 13

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