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ENGAGING AND INVOLVINGSTAFF WITH SOCIAL MEDIARachel Adams, Natasha Lucas, Jenny McNallyThe LibraryUniversity of Salford
THE LIBRARY @ SALFORD UNIVERSITY Based across 3 library sites 107 staff undertook programmeIMPACT OF SOCIAL MEDIA Stude...
LEARNING 2.0   Framework from LJMU programme,       based upon the McMaster University original Examines key areas arou...
LEARNING 2.0 @ SALFORD   Learners in groups with a team leader   12 week programme via Blackboard:          Blackboard o...
COHORT 1                                COHORT 2   January – April 2010                   April - July 2010   67% compl...
FEEDBACK AND EVALUATION   Learner feedback from:     Reflective diary entries     Comments to team leaders / programme ...
PRE AND POST COURSE SURVEY17% had never used a blog.   Everyone had used a blog after the                             cour...
PRE AND POST COURSE SURVEY59% had never used microblogging   5% have still not usedprior to the course.               micr...
PRE AND POST COURSE SURVEY68% had never seen social             5% had not used social bookmarkingbookmarking prior to the...
LONGER TERM IMPACT Do you believe you have benefitted from completing the Learning 2.0 @ Salford training programme?      ...
LEARNER FEEDBACKPositive comments         Issues raised Liked certain content    Information overload  areas where      ...
PROGRAMME TEAM REFLECTIONS Some changes to content required less repetitive in structure Team leader role doesnt work ...
IMPACT OF LEARNING 2.0 @ SALFORD    Health Infoskills blog   Training team twitter
LOOKING FORWARD    Programme team have re-written course      clearer structure,      grouping technologies together ar...
RECOMMENDATIONS TO OTHERS Valuable activity for library staff Many variations freely available online Provide time off ...
QUESTIONS…
Engaging and involving staff with social media
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Engaging and involving staff with social media

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Presented at EBLIP 2011 conference

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Engaging and involving staff with social media

  1. 1. ENGAGING AND INVOLVINGSTAFF WITH SOCIAL MEDIARachel Adams, Natasha Lucas, Jenny McNallyThe LibraryUniversity of Salford
  2. 2. THE LIBRARY @ SALFORD UNIVERSITY Based across 3 library sites 107 staff undertook programmeIMPACT OF SOCIAL MEDIA Students engaging for personal activity Academics beginning to engage for teaching Library always considering new methods of providing help and support
  3. 3. LEARNING 2.0 Framework from LJMU programme,  based upon the McMaster University original Examines key areas around web 2.0 and social media Opportunity for group work and collaboration PROGRAMME TEAM AIMS Engage staff with new technologies Provide opportunity for cross team working Encourage development of new communication and support processes using social media tools
  4. 4. LEARNING 2.0 @ SALFORD Learners in groups with a team leader 12 week programme via Blackboard: Blackboard overview Cloud computing Introduction to Web 2.0 Social Networking Wikis Media Sharing Blogs and Microblogs Media Creation RSS feeds Reflection Social bookmarking Final Task Weekly content & structured activities Opportunity for group discussions Individual reflective diaries Final group projects presented to library service Individual contribution winners
  5. 5. COHORT 1 COHORT 2 January – April 2010  April - July 2010 67% completed  53% completed programme programme Final projects included:  Final projects included:  Netvibes page with links to  Blog incorporating subject support resources slideshare, videos & flickr  Blog reviewing the team’s  Prezi presentation learning across the course  You Tube videos of library  Wiki with twitter feed service demonstrating team learning  Blog with video content  Slideshare presentationMost popular topics: • Wikis Blogs & Microblogs RSS feedsLeast popular topics: • Media creation Cloud computing
  6. 6. FEEDBACK AND EVALUATION Learner feedback from:  Reflective diary entries  Comments to team leaders / programme team  Discussions during face-to-face sessions  A team final project that surveyed other learners Statistics from:  Pre and post course survey results  Use of reflective diaries / discussion boards
  7. 7. PRE AND POST COURSE SURVEY17% had never used a blog. Everyone had used a blog after the course30% had written blogs 44% now write blogs
  8. 8. PRE AND POST COURSE SURVEY59% had never used microblogging 5% have still not usedprior to the course. microblogging.19% had written microblogs 49% have written microblogs
  9. 9. PRE AND POST COURSE SURVEY68% had never seen social 5% had not used social bookmarkingbookmarking prior to the course after the course16% had used social bookmarking for 39% used social bookmarking for workwork
  10. 10. LONGER TERM IMPACT Do you believe you have benefitted from completing the Learning 2.0 @ Salford training programme? 60 50 Yes 40 30 No 20 Not attended 10 0 Donohue, N. (2011) An investigation into the use of web 2.0 in a higher education library environment. Unpublished thesis, Liverpool John Moores University.
  11. 11. LEARNER FEEDBACKPositive comments Issues raised Liked certain content  Information overload areas where  Team leaders role application was problematic obvious  Too long Enjoyed ‘real world’  Password / account examples creation and monitoring Face to face contact  Blackboard Worth doing Would recommend it
  12. 12. PROGRAMME TEAM REFLECTIONS Some changes to content required less repetitive in structure Team leader role doesnt work Possibly reduce time to lower attrition Blackboard not a good vehicle for delivery Learner awareness and use increased Examples appearing of application within the service Overall learners felt they had ‘benefitted’
  13. 13. IMPACT OF LEARNING 2.0 @ SALFORD Health Infoskills blog Training team twitter
  14. 14. LOOKING FORWARD  Programme team have re-written course  clearer structure,  grouping technologies together around activity  reduced programme length  Created a wiki to house new content  Examining opportunities for accreditation
  15. 15. RECOMMENDATIONS TO OTHERS Valuable activity for library staff Many variations freely available online Provide time off and structure to encourage staff to participate Ensure content is relevant Allow staff to use technologies where as appropriate Keep the enthusiasm going
  16. 16. QUESTIONS…

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