Write blog posts about it now to lay the foundation for your white paper.
Do you need a topic for a white paper, e-book or report?
Search your blog for related articles that you can quickly turn into a longer document.
5. Take the stress out ofdeveloping a newsletter byfilling it with recent articles.
Your newsletter can be a digestincluding the beginning of severalarticles with links to the full posts.
If you don’t want subscribers to have to click to finish an article,run a full-length feature instead.
BONUS TIP!Form partnerships with otherswho influence your targetaudience andagree to shareeach other’scontent.
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About the AuthordRachel Foster is an award-winningB2B copywriter and owner of FreshPerspective Copywriting. She helpstechnology marketers improve theironline response rates, clearlycommunicate complex messagesand generate more leads.If you found this presentation helpful, visitwww.freshperspectivewriting.com to check out otherB2B marketing resources and see what’s new on theFresh Marketing Blog.