Get More Bang From Your B2B Blog Posts


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This presentation explores five easy and low-cost ways you can get more bang from your B2B blog posts.

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Get More Bang From Your B2B Blog Posts

  1. 1. BANG!5 Easy & Low-Cost Ways to Get More From Your B2B Blog Posts
  2. 2. 64% of B2B marketers say their biggest challenge is producing enough content. From the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends – North America report
  3. 3. How Can You Create More Content in Less Time? Repurpose your existing content fordifferent channels and new audiences.
  4. 4. Why Start With Articles and Blog Posts?Because you probably already have them.
  5. 5. 83% of B2B marketers are using website articles for content marketing.From the B2B Content Marketing: 2013 Benchmarks, Budgets and Trends – North America report
  6. 6. Here are 5 easy and low-costways to increase the value ofyour website articles or blog posts …
  7. 7. 1. Turn blog posts intoSlideShare presentations.
  8. 8. SlideShare attracts abusiness audience looking for business content.
  9. 9. Place opt-in forms in yourSlideShare presentations to generate more leads.
  10. 10. 2. Convert articles intovideos and share on YouTube, your website, etc.
  11. 11. Start by turning your articles into slide presentations …
  12. 12. Then make a video of you explaining each slide …
  13. 13. Finally, share your video onyour website, YouTube and your other social channels.
  14. 14. 3. Turn a blog post into a podcast.
  15. 15. Avoid reading your blog post word-for-word(unless you sound like Morgan Freeman).
  16. 16. For a lively conversation, havesomeone interview you about the topic covered in your article.
  17. 17. 4. Use articles or blog posts asthe foundation for white papers, reports and e-books.
  18. 18. Do you know your next white paper topic?
  19. 19. Write blog posts about it now to lay the foundation for your white paper.
  20. 20. Do you need a topic for a white paper, e-book or report?
  21. 21. Search your blog for related articles that you can quickly turn into a longer document.
  22. 22. 5. Take the stress out ofdeveloping a newsletter byfilling it with recent articles.
  23. 23. Your newsletter can be a digestincluding the beginning of severalarticles with links to the full posts.
  24. 24. If you don’t want subscribers to have to click to finish an article,run a full-length feature instead.
  25. 25. BONUS TIP!Form partnerships with otherswho influence your targetaudience andagree to shareeach other’scontent.
  26. 26. Discover the #1 Way to Improvethe Quality of Your LeadsdDownload Breakthroughs in B2B Marketing:3 Big Shifts that Will Help You GenerateHigh-Quality Leads and Increase Your Revenue.Click here to downloadthe FREE report today.
  27. 27. About the AuthordRachel Foster is an award-winningB2B copywriter and owner of FreshPerspective Copywriting. She helpstechnology marketers improve theironline response rates, clearlycommunicate complex messagesand generate more leads.If you found this presentation helpful, to check out otherB2B marketing resources and see what’s new on theFresh Marketing Blog.