Corporate Social Responsibility Aditya Birla Group, ICICI
Aditya Birla Group The Aditya Birla Centre for Community Initiatives and Rural Development provides the vision under the leadership of its Chairperson, Mrs. Rajashree Birla. Every Manufacturing Unit has a CSR Cell. Social Satisfaction Survey by external agency
Vision “to actively contribute to the social and economic development of thecommunities in which we operate. In so doing build a better, sustainable way of life for the weaker sections of society and raise the country’s human development index” For the Aditya Birla Group, reaching out to underserved communities is part of their DNA. “Trusteeship concept”: Making a meaning full difference for underserved communities by putting “quality of life” before business interests.
The Process The Aditya Birla Centre for Community Initiatives and Rural Development: Apex Body for CSR activities. Process:1. Identification of the Problem: consultation with the community.2. Prioritizing Projects: Consensus with village panchayats and others.3. 4 main areas of work have been identified.4. Generating a 5 year plan based on a baseline study of the village.5. Setting time frames and budgets.6. Monitoring Process and Corrective Measures
CSR in Education “In Education, our endeavor is to spark the desire for learning and knowledge at every stage”• Formal schools• Balwadis for elementary education• Quality primary education• Aditya Bal Vidya Mandirs• Girl child education• Adult education programmes.
CSR in Health Care“In Health care our goal is to render quality health care facilities to people living in the villages and elsewhere”• Primary health care centers• Mother and Child care projects• Immunization programmes with a thrust on polio eradication• Health care for visually impaired, and physically challenged• Preventive health through awareness programmes.
CSR in Sustainable Livelihood“In Sustainable Livelihood our programmes aim at providing livelihood in a locally appropriate and environmentally sustainable manner”• Formation of Self Help Groups for women empowerment• Vocational training through Aditya Birla Rural Technology Parks• Agriculture development and better farmer focus• Watershed development• Partnership with Industrial Training Institutes.
CSR in Infrastructure Development “In Infrastructure Development we endeavor to set up essential services that form the foundation of sustainable development”• Basic infrastructure facilities• Housing facilities• Safe drinking water• Sanitation & hygiene• Renewable sources of energy.
Additional Initiatives• Advocate Dowryless marriage• Advocate Widow remarriage• Awareness programmes on anti social issues• De-addiction campaigns and programmes• Adopting basic moral values.
Vision“Our vision is a world free of poverty in which every individual has the freedom and power to create and sustain a just society in which to live.” ICICI Bank’s Social Initiatives Group (SIG), a non-profit group set up within ICICI Bank in 2000, pioneered work on primary health, elementary education and access to finance. In January 2008, ICICI Group established ICICI Foundation for Inclusive Growth.
Employee Driven CSR Campaign "Giving beyond the Workplace Campaign” Organized free health camps in municipal school across cities with the help of doctors from reputed hospitals. Benefited around 12,400 underprivileged children from 67 municipal schools at 64 locations through free dental and health check up camps.
Mother and Child Care "Healthy Lokshakti". Provide healthcare facilities for the mother and child up to one year of age. Conducted in partnership with National Rural Health Mission (NHRM) and Integrated Child Development Services (ICDS). Reached out to over 950 mothers and children since inception.
Health Clinics for Truck Drivers “Apna Clinic” Providing health counseling and training. Health games, street plays and group sessions are conducted to spread the message of road safety as well as personal well being. Program aims to reach out to 10,000 drivers
Healthy Lokshakti Reduce newborn and infant deaths by enabling women to receive good medical care during and after pregnancy, and during delivery. Being piloted in two tribal blocks of Nasik district in Maharashtra - Trimbakeshwar and Peint.
Muktangan Works towards providing quality education to the underprivileged children across Mumbai through: Balwadi Elementary Education Teachers Training
Doorstep School "School on Wheels” Born in 1988-89 out of a study project in Mumbai and Pune to determine the causes of high drop out rates of children who come from the slums around the Municipal schools. Library programs, Balwadi programs, and programmes for out of school children.
ISKON Food Relief Foundation Addresses hunger and education. Provide midday meals to Government aided and BMC schools in Maharashtra. Cost-effective program: By providing over 1,00,000 hygienic and nutritious meals every day Implemented this program in 250 schools in south of Mumbai and 700 schools in whole of Maharashtra, covering 2 lakh 25 thousand children.
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