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  1. 1. Using YouTube! Rachael Vander Werf & Sierra Skepper
  2. 2. Contents  What is YouTube  How to set up a YouTube account  How to upload content  How to share and embed content  How to download content  Privacy settings & legal issues  Use in Health Promotion  Examples in Health Promotion  Increasing views
  3. 3. YouTube  video sharing website  created in 2005  from 2006 owned by Google
  4. 4. How to set up an account  1. Create a google account - this is what you will use to log into YouTube.  2. Verify the email address you have registered by open ing an email sent to your appointed email address and click the link provided.
  5. 5. How to personalise your account
  6. 6. Creating your channel
  7. 7. Health Promotion Channel example  Allows users to subscribe, keep up to date with their ad campaigns, message and to keep connected for more information regarding Sun smart behaviour 7
  8. 8. Uploading Content  The top right corner of the Youtube homepage will direct you to the uploading content function.  During the uploading process you are able to:  Choose to allow comments or not  Choose to make the video available to the public, yourself or approved friendship circles nominated by you.  Create tags that allow your video to be easily searched for and increase views
  9. 9. Sharing Content  If a videos setting allows sharing, it can easily be done by clicking the share tab under the video.  Embedding: Copy the url and post in emails, on blogs etc.  Sharing: Click the social media tab where you would like to share the video content
  10. 10. Downloading content  Macs or PC’s:  10
  11. 11.  Many applications are available for a small fee or for free for iPhones, iPads, iPods and other android devices such as: 11
  12. 12. Privacy & Legal  Snap shot:  Use your own work, own channel and own music unless rights have been given and acknowledgement of use is stated.
  13. 13. Advertisements on YouTube • YouTube advertising is operated by Google’s AdSense. Businesses can purchase a pre-roll advertisement to be shown before eligible videos • Businesses can target viewers based on their location and interests and only pay when a user watches the ad. • Revenue is generated on a per-click or per-impression basis. • AdSense’s Partner Program allows the uploader to share the revenue generated by Ads • YouTube takes 45% and the uploader takes 55% • A pre-roll advertisement cost advertisers on average $7.60 per 1000 views. • A YouTube can earn roughly $2.09 per 1000 views (as of 2013) • In Q1 2011, Google earned US $2.43 billion (28% of total revenue) through Google AdSense.
  14. 14. Facts  100 hours of new videos are uploaded every minute, three quarters of the material comes from outside the U.S  January 2012: four billion videos streamed per day  September 2012: countries with standing national bans on YouTube include China, Iran, Pakistan and Turkmenistan  June 2013 - YouTube used by 35% of smartphone users, making it the third most used application  February 2014 – President Obama hires leading YouTube content creators to promote ObamaCare and connect with the “YouTube Generation”
  15. 15. YouTube in Health Promotion!  Free!! Affordable campaign promotion  Exposure to wide audience + brand recognition  Interactive: allows feedback, fosters participation  Feedback = free market research  Video can educate and inspire  Impact  Audio + Visual = impression/memorable  Can customize health messages to specific groups  Allows repeat access (unlimited views)  Information sharing : users share with friends/family  Builds the public’s health literacy  Empowering through user generated content
  16. 16. Published on Apr 23, 2013 This is the story of 14-year-old Bobby Kupsch, a hero in the fight against heart disease.
  17. 17. User He had hypertrophic cardiomyopathy yes? As a 19yo living with left ventricular non compaction cardiomyopathy, I have an ICD implanted to save me from attacks. The only reason I was tested was due to fainting. There are already tests available to see if someone has a form of myopathy, but due to its rarity and little symptoms, it's hard to find. He looked like a beautiful boy with such a bright future. X Heart Foundation Australia Hi - yes Bobby had a form of cardiomyopathy - Arrhythmogenic Right Ventricular Cardiomyopathy. Thanks for your support and sharing your story too - we're glad to hear of your treatment. User A moving clip about a beautiful boy and his wonderfully strong parents - making something good out of heartbreak. User How much it pains me to hear your voice Angel and not hold you, I hope your story touches the hearts of all Australians and we raise awareness and much needed funds to stop another family the pain of losing a loved one. Love you sweetheart x
  18. 18. Limitations >Technical skills and equipment required for quality video >Misses certain demographics (elderly, no internet access) >Selective content / narrow representation >Raises awareness but limited in facilitating active change >Permits criticism / trolls that could undermine the organization’s message
  19. 19. Australian examples HP Organisation Average views per video Beyond Blue 250,000 TAC 94,302 WorkSafe 12,000 Dept. Health&Aging 10,000 HP Campaigns MeasureUP 68,000 Dengue Fever Awareness 26,000 Drinkwise 5,928
  20. 20. Success on YouTube Increasing Views:  Create short catchy titles  Include strategic key words potentially used by your audience to increase exposure in searches  Enable sharing/comments features  Include a thumbnail that represents the video and brand  Create links + embed on other social media used by your HP organization  Submit to as many bookmarking and networking sites as possible Promoting your organization: • Craft a unique, identifiable brand • Develop quality content tailored to your audience that stimulates dialogue among viewers • Content should elicit some type of emotional response to motivate sharing to others • Upload content consistently for consistent viewers and potential subscribers • Send your content to other affiliated stakeholders