2. • Vibe is a music and entertainment magazine which was
founded by a producer named Quincy Jones in 1933. The
publication predominantly features R&B and hip-hop music
artists, actors and other entertainers. After shutting down
in the Summer of 2009, Vibe was purchased by the private
funders; InterMedia Partners and is now issued every-other
month with double covers, with a larger online presence.
The magazine's target demographic is largely aimed at
young, urban followers of hip-hop culture.
• The magazine wanted to widen its success to featuring a
broader range of interests than its closest competitors The
Source and XXL which focus more towards rap music, or the
rock & pop-centric Rolling Stone and Spin.

3. This was one of the first issues
of Vibe magazine to be
published.
The master head of
this front cover of
Most of the colours on
vibe still remains the
the front of this cover
same within today’s
are also still similar to
issues of
most of today’s issues.
vibe, although the
The colours
colours might change
yellow, black, red and
the font is still the
white all represent a
same.
typical RnB magazine.
The sell lines also
The main image still remain the
also represents a same in the way
typical RnB singer there placed and
who is well what they
known, presenting feature such as
typical RnB the list of music
iconography. artists which
feature inside.

4. • Vibe today is currently one of the biggest RnB music
magazines being published. Due to the magazine not being
around for that long, all the features and forms of layout
still remain the same. This magazine is issued monthly with
approximately 75 pages full of entertainment and gossip
from the RnB music industry. Vibe offers a subscription
package which monthly costs $9.99 (£6.29)
• This magazine does not have a standard magazine layout as
their ratio for images to articles is 60:40. They also do follow
the traditional convention of having many sell lines on the
front cover of the magazine, this is because the readers
attention is aimed at the main artist on the font.

6. • This RnB music magazine is generally aimed at
16-25 year olds both being male and female
readers. The readers that read Vibe are all
individuals who take a great interest in
music, fashion, films and TV.
• Readers that read this magazine have a
passion about music and enjoy reading Vibe to
find out the latest Rnb gossip.

8. • Vibe features many entertaining factors
whether this being interviews with top RnB
artist, tour dates, or new releases.
• This magazine not only offers music
information but also features many
American/African film with film reviews and
interviews with many famous actors.
• Common featured artists within Vibe
magazine are; Nicki Minaj, T.I, Chris
brown, Drake etc.

9. • Vibe magazine features many a lot of iconography from
the RnB genre of music. These items being
Jewellery, topless hot men, beautiful women and cars
etc.
• This music magazine includes a fair amount of both
pictures and articles and the fonts that are used are
mainly in a lower case to highlight and emphasize the
calm tone throughout this magazine.
• The colours black and white seem to appear
throughout this magazine portraying again a calm and
easy going tone all the way throughout the magazine.

10. • The tone used throughout this music
magazine is friendly in order to appeal to the
readers.
• The language used within the magazine
highlights that the readers understand the
genre of urban music and can therefore relate
to it.

11. • This music magazine; Vibe was launched by a
very successful musician named Quincy
Jones, he had a partnership with Time Inc who
were very successful in the magazine industry
as they also shared ownership within well
known magazines such as NME, Marie
Claire, Fortune, InStyle and many more.
• Ron Burkle and Magic Johnson invested in the
company and merged with Blackbook Media
which then formed Vibe Media in 2012.