Roc host venue_general_sent_to_n_l_18-5-2010_

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Become a partner of the Race of Champions

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Roc host venue_general_sent_to_n_l_18-5-2010_

  1. 1. THE RACE OF CHAMPIONS <ul><li>HOST VENUE PRESENTATION </li></ul>
  2. 2. THE ROC WORLD FINAL IN YOUR COUNTRY
  3. 3. OVER 20 YEARS OF INNOVATION <ul><li>Since its creation in 1988 The Race of Champions has brought together the world’s best drivers </li></ul><ul><li>For over 20 consecutive years ROC has promoted the best of motorsport to a larger audience through: </li></ul><ul><li>a unique knockout competition </li></ul><ul><li>unmatched spectator venues </li></ul>
  4. 4. THE RACE OF CHAMPIONS <ul><li>All the world’s best drivers from F1, World Rally, Touring Cars, NASCAR, X-Games, Le Mans, etc </li></ul><ul><li>They battle head-to-head in identical cars to find the fastest of them all: “The Champion of Champions” </li></ul>
  5. 5. THE ROC NATIONS CUP <ul><li>A unique chance for the world’s top drivers to compete as a team representing their own country in a quest for the title “The World’s Fastest Nation” </li></ul>
  6. 6. ROC REGIONAL FINAL <ul><li>This annual event tests the best drivers from your country against the most important nations from your region </li></ul><ul><li>The winning country qualifies for The ROC Nations Cup World Final (along with the host nation) </li></ul>
  7. 7. ROC NATIONAL FINAL <ul><li>An annual competition between the best drivers in your country </li></ul><ul><li>The two best (or a pre-selected team captain and the winner of The National ROC) represent your nation in the ROC Regional Final and as host nation in the ROC World Final </li></ul>
  8. 8. SPECTACULAR SHOWS <ul><li>The ROC Show also includes many spectacular exhibitions and shows like: </li></ul><ul><li>• Freestyle motorcycle and MC Stunt shows </li></ul><ul><li>• Car exhibitions and car stunts </li></ul><ul><li>• DJs and cheerleaders </li></ul>
  9. 9. LOTS OF FUN FOR THE FANS <ul><li>Spectators can vote for the most spectacular shows and win “money can’t buy” prizes like a co-drive with one of the world’s best drivers in The Race of Champions – and it’s all thanks to you! </li></ul>
  10. 10. TARGET KEY TOURIST MARKETS <ul><li>Create Special “Driving Experience Events” held throughout the year on a permanent ROC track targeting: </li></ul><ul><li>Key tourist markets – such as Germany with a German star driver, UK with a British driver, France, Scandinavia, USA, Australia, etc </li></ul><ul><li>Local driver training courses with world class instructors to be held throughout the year </li></ul>
  11. 11. MARKETING OPPORTUNITIES <ul><li>ROC offers include: </li></ul><ul><li>Great branding opportunities </li></ul><ul><li>One of the best hospitality experiences in sport </li></ul><ul><li>A unique platform for Product Demonstrations and Launches </li></ul><ul><li>Consumer promotions and internal incentives with unmatchable prizes </li></ul>
  12. 12. ROC VENUE PARTNER BENEFITS <ul><li>Your name forming part of the event title, i.e. “The Race of Champions XXXX 2010” or “The Race of Champions 2010 - Presented by XXXX” </li></ul><ul><li>Images of drivers visiting the host venue – and the region’s most famous landmarks and sights featured in international TV broadcasts </li></ul>As The Race of Champions Official Venue Partner you will benefit from:
  13. 13. BRAND BUILDING
  14. 14. A WORLD CLASS BRAND <ul><li>A corner of the track exclusively branded and named after your company or preferred brand </li></ul><ul><li>Start/Finish Arch </li></ul><ul><li>Podium </li></ul><ul><li>Paddock area </li></ul><ul><li>Press conference backdrop </li></ul>As The Race of Champions Official Venue Partner you will benefit from association with the world’s best drivers – plus great brand exposure, including the following:
  15. 15. GREAT BRAND ASSOCIATION <ul><li>As Venue Hosting Partner your name and logo will be included on: </li></ul><ul><li>The full pre-event advertising campaign, including posters, flyers and all media ads (print, TV, internet, etc) </li></ul><ul><li>TV graphics </li></ul><ul><li>Backdrops in the media centre and all other key areas at the venue </li></ul><ul><li>The cover of the official programme </li></ul><ul><li>Most of the competition cars </li></ul>
  16. 16. BRAND BUILDING
  17. 17. ENGAGE WITH OUR AUDIENCE <ul><li>Huge target audience promotion chances at The Race of Champions World Final and Regional Finals </li></ul><ul><li>ROC imagery and content usage for pre-and post-event activation throughout the year, including the following: </li></ul><ul><li>• The Race of Champions name and logos </li></ul><ul><li>• ROC photos and visuals </li></ul><ul><li>• ROC video clips </li></ul>
  18. 18. ROC AUDIENCE APPEAL <ul><li>Access to ROC’s database </li></ul><ul><li>Independent spectator studies show: </li></ul><ul><li>Over 90% overall satisfaction </li></ul><ul><li>93% positive image of ROC sponsors </li></ul><ul><li>78% Male </li></ul><ul><li>36 years average age </li></ul><ul><li>30% in management position </li></ul><ul><li>49% attendance with family </li></ul><ul><li>42% attendance with friends </li></ul>
  19. 19. www.raceofchampions.com <ul><li>As ROC Venue hosting Partner you will benefit from a strong presence on raceofchampions.com including: </li></ul><ul><li>name in title </li></ul><ul><li>ad banner on home page </li></ul><ul><li>press releases </li></ul><ul><li>links to your website </li></ul><ul><li>Web and mobile-based competitions with ‘Money can’t buy’ prizes for consumer promotions </li></ul>
  20. 20. UNFORGETTABLE EXPERIENCES <ul><li>ROC partnership provides unforgettable experiences for your VIP guests and powerful incentives for your sales force and consumer promotions: </li></ul><ul><li>Co-drives with the world’s best drivers in The Race of Champions </li></ul><ul><li>Invitations to the exclusive ROC VIP Club </li></ul><ul><li>ROC paddock passes </li></ul><ul><li>Driving experiences on the ROC track for clients, promotional winners and staff </li></ul>
  21. 21. YOU CAN RACE WITH THE BEST
  22. 22. A WORLD CLASS EVENT <ul><li>The drivers </li></ul><ul><li>The competition cars </li></ul><ul><li>The competition concept </li></ul><ul><li>The ROC Brand (logos, photos, videos, etc for the event and promotions throughout the year) </li></ul><ul><li>Transport of the competition cars </li></ul><ul><li>Flights and hotel accommodation for the drivers </li></ul>ROC delivers turn-key operation to guarantee a world class event including:
  23. 23. AN EXPERIENCED ORGANISATION <ul><li>Design of the ROC Parallel track </li></ul><ul><li>Supervision of the track construction by our experts </li></ul><ul><li>The key staff required for the successful organisation of the event (working together with local staff) </li></ul><ul><li>Salaries, flights and hotels for international ROC staff </li></ul><ul><li>The chance to ensure that ROC event is at least “carbon neutral” </li></ul>
  24. 24. ENSURE A WORLD CLASS EVENT
  25. 25. GUARANTEED MEDIA EXPOSURE <ul><li>Strong presence in global press releases and at the website raceofchampions.com from announcement until the event </li></ul><ul><li>TV production and distribution worldwide (Live, News, Highlights programmes): </li></ul><ul><li>Images from ROC broadcasts are watched by more than 100 million viewers in over 200 countries </li></ul><ul><li>TV production in HD since 2004 </li></ul><ul><li>ROC coverage LIVE and throughout the year on the internet </li></ul>
  26. 26. BASIC LONG-TERM PARTNERSHIP <ul><li>Venue Partner pays licence fee </li></ul><ul><li>Until it recovers its full investment, the Venue Partner receives 100% of revenue from: </li></ul><ul><ul><li>Ticket sales </li></ul></ul><ul><ul><li>Hospitality </li></ul></ul><ul><ul><li>Local sponsorship </li></ul></ul><ul><ul><li>Food & beverage sales </li></ul></ul><ul><ul><li>Followed by a 50-50 profit share </li></ul></ul>
  27. 27. raceofchampions.com [email_address]

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