Twitter for Business - Group Session


Published on

Presentation at Loudoun SBDC Thursday where we talked about twitter features and components for business. This was a practical session where the group learnt to tweet together.

Published in: Technology
  • Be the first to comment

Twitter for Business - Group Session

  1. 1. Technology thrills SBDC Thursday Understanding Twitter
  2. 2. Why tweet? Online content is powerful 90% of consumers online trustrecommendations from people theyknow, with 70% trusting the opinions posted online by unknown users Source: Neilsen’s Global Online Consumer Survey
  3. 3. Twitter• Microblogging service that allows its users to send and read text-based posts of up to 140 characters – known as tweets• Has over 300 million users !• As of March 2011 there are 140 million tweets posted daily• Demographics: Women – 53%• Average age for users on twitter – 39
  4. 4. Home is where you Discover lets you tap into a stream of useful and entertaining view Tweets from information, customized just for you. When you use Discover, you’ll see results reflecting your the people you have interests—based on your current location, what you follow and chosen to follow. what’s happening in the world. As you use Twitter more, Discover gets even better at serving up more content just for you. Whatever you’re curious about, Discover will help you find out more. Made for you | Find more | Who to follow | Find friends | Browse interestsThe new Connect section is where Your profile, others canyou get in on the conversation. tweet directly to you andIt’s the place to see who has view your lists, favorites,followed or mentioned you, followers, photos andretweeted or favorited one of your more.Tweets.
  5. 5. Twitter terminology
  6. 6. TweetTweet: 140 characters or fewer, and share interestinginformation with the world. You can upload photos, add your location and link to videos, news stories and more.• How to tweet: – Log in to your Twitter account – Type your Tweet into the box at the top of your screen (shown in image 1, below), OR click the blue compose new Tweet button at the top of your screen - it looks like this: – Click the Tweet button to post the Tweet to your profile. – You will immediately see your Tweet in the timeline on your homepage – Everyone who follows you on twitter will be able to see it
  7. 7. How to tweet:• Via twitter website• Via third party applications• Via phone (First, set up your phone to link to your Twitter account, then simply send your message as a text to your appropriate Twitter short code.)
  8. 8. Communicating with particular tweepsMention• Once youve signed up and chosen a Twitter username, you and others can mention an account in your Tweets by preceding it with the @ symbol, eg: "Glad your shipment arrived @janesmith!“Message• If you want to privately Tweet to a particular user whos already following you, start your Tweet with DM or D to direct-message them, eg: "DM @joesmith234 what is your order number?"
  9. 9. Retweet• When you see a Tweet by another user that you want to share, click Retweet below it to forward it to your followers instantly.• You can also Retweet by writing RT @username ORIGINAL MESSAGE
  10. 10. Timeline• A timeline is a Twitter term used to describe a collected stream of Tweets listed in real-time order. This brief article explains a little more about where you see timelines on your Twitter account.• When you log in to Twitter, youll land on the Tweets timeline view of your homepage.• Your home timeline is a long stream showing all Tweets from those you have chosen to follow on Twitter.• Newest updates are at the top. You can interact with Tweets from within the Tweets timeline by hovering your mouse over an update to reply, retweet, or favorite• Clicking anywhere on a Tweet in your timeline expands the Tweet, so you can see photos, videos, and profile information
  11. 11. Hashtagseg: "Check out our new products for the Fall #fallsale" Thinkof hashtags as the theme of your Tweet• People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search• Clicking on a hashtagged word in any message shows you all other Tweets in that category• Hashtags can occur anywhere in the Tweet• If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet• Dont #spam #with #hashtags. Dont over-tag a single Tweet. (Best
  12. 12. • Follow: Following someone on Twitter means: • You are subscribing to their Tweets as a follower • Their updates will appear in your Home timeline • That person has permission to send you direct messagesFollowers: Tweeps that are following you
  13. 13. Lists: Twitter users can organize others into groups,or “lists”. When you click to view a list, youll see astream of Tweets from all the users included in thatgroup. This article will help you get started with somelists basics.Favorites:ConnectThe Connect tab lets you view Interactions,Mentions, recent Follows and Retweets. Using theConnect tab youre able to view who has favorited orretweeted your Tweets, who has recently followed you,and all of your @replies and @mentions.
  14. 14. from-your-website-to-your-twitter-account
  15. 15. Widgets• Profile Widget• Display your most recent Twitter updates on any webpage.• Search Widget• Displays search results in real time! Ideal for live events, broadcastings, conferences, TV Shows, or even just keeping up with the news.• Faves Widget• Show off your favorite tweets! Also in real time, this widget will pull in the tweets youve starred as favorites. Its great for moderation.• List Widget• Put your favorite tweeps into a list! Then show em off in a widget. Also great for moderation.
  16. 16. Other ways of using twitter• Advertising on Twitter – Promoted tweets – Promoted Trends – Promoted Accounts
  17. 17. Best Practices• Set it up right – add a picture, add a background, add a description of who you are and what you will be tweeting about• Include your website URL and location• Listen and engage with others• Look for people talking about you, your company, your industry – connect with them• Share your company’s journey• Share your experience/knowledge – what will others benefit from• Be yourself• Introduce your tweeps to others• Tale advantage of twitter search
  18. 18. Best Practices- from twitterBuild your following, reputation, and customers trust with these simple practices:• Share. Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them!• Listen. Regularly monitor the comments about your company, brand, and products.• Ask. Ask questions of your followers to glean valuable insights and show that you are listening.• Respond. Respond to compliments and feedback in real time• Reward. Tweet updates about special offers, discounts and time-sensitive deals.• Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business.• Champion your stakeholders. Retweet and reply publicly to great tweets posted by your followers and customers.• Establish the right voice. Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community?
  19. 19. •• Hootsuite• Tweet deck• Cotweet• Seesmic• Kissmetrics,• Bitly• Klout• TweetAdder• Tweepi• Socialmention
  20. 20. Group exercise• Let’s tweet• Let’s follow each other• Let’s learn• Ask questions