This talk presented the yahoo fire eagle location platform to the emerging communications conference 2008 in Mountain View, CA on March 13th 2008.

1. liberating
location
rabble@yahoo-inc.com
yahoo! brickhouse
fireeagle.com

2. location
based
services

3. the promise
map without dots

4. the promise

5. your location
everywhere
you want

6. your location
only where
you want

7. reality on the ground
iphone symbian
helio

8. vertical silos
helio

9. walled gardens

10. sometimes it’s great

11. often it isn’t

12. only marketers
want a map to the
closest starbucks

13. the greed
starbucks map

14. but location
is compelling

15. so what does
the eagle do?

16. it makes location
sharing easy

17. it puts the user
in control

18. it’s open.
cross platform.
carrier agnostic.

19. an api
not a client
application

23. ambient location
always on updates

24. location in
cellid, mnc, mcc, lac place id
latitude, longitude
plazes id
country
city
state zip

25. geocoding
37.415076, -122.078074
vs
1401 N Shoreline Blvd.
Mountain View, CA 94043-1311

26. per application
privacy levels
exact address postal code
neighborhood county
town country

27. first week of apps
outside.in windows vista
symbian
dopplr
myloki
iphone j2me
dashboard moveable type

28. Questions?
http://fireeagle.com
rabble@yahoo-inc.com
creative commons photos used in this presentation:
http://flickr.com/photos/asam/382624938/ http://flickr.com/photos/luigipics/401770711/
http://flickr.com/photos/jackace/169220221/ http://flickr.com/photos/shapeshift/114564019/