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Anatomy of a Successful Oracle AIA for Communications Implementation

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Anatomy of a Successful Oracle AIA for Communications Implementation

  1. 1. Anatomy of a Successful Oracle AIA for Communications Implementation December 5th, 2011 16:35-17:35 Paper ID #6590 Executive Room 2 Ahmed Aboulnaga Technical Director Raastech, Inc.
  2. 2. Slide 2 of 44 © Raastech, Inc. 2011 | All rights reserved. 1. Introduction 2. Oracle Communications 3. Oracle AIA for Communications 4. Benefits of AIA 5. Customer Use Case 6. Summary Agenda
  3. 3. Slide 3 of 44 © Raastech, Inc. 2011 | All rights reserved. INTRODUCTION
  4. 4. Slide 4 of 44 © Raastech, Inc. 2011 | All rights reserved. DO WE REALLY STILL HAVE ISSUES?
  5. 5. Slide 5 of 44 © Raastech, Inc. 2011 | All rights reserved. Activation Issues “I have spent most of my day trying to activate this **** phone!” “I am having trouble activating my cell phone for updates… Every time I send the reply to the text message, it still says my phone is not activated.”
  6. 6. Slide 6 of 44 © Raastech, Inc. 2011 | All rights reserved. Billing Issues “They’re sooooo stupid, they’ll probably SEND me $1.06!!! HAAAAAAA!!!” “I have been told that my bill was $60 overcharged and the next day I was told that that calculation was wrong as well.”
  7. 7. Slide 7 of 44 © Raastech, Inc. 2011 | All rights reserved. Cancellation Issues “I wonder when the F-ing morons are going to figure out that I haven’t been a customer since last year.”
  8. 8. Slide 8 of 44 © Raastech, Inc. 2011 | All rights reserved.  Numerous systems − Billing, point-of-sale, activation, order management, inventory  Numerous disparate systems − Multi-vendor applications due to partnerships, addition of new features, upgrades, or acquisitions  Integration between these systems − Always a challenge due to the never ending cycle of promoting new products and features When will the problems end?
  9. 9. Slide 9 of 44 © Raastech, Inc. 2011 | All rights reserved. ORACLE COMMUNICATIONS
  10. 10. Slide 10 of 44 © Raastech, Inc. 2011 | All rights reserved.  Oracle is committed to the communications space – Despite difficult economic conditions, Oracle continues to invest in and grow the number Communication Service Provider (CSPs) customers  Oracle Communications delivers a complete, open, and integrated platform for the communications industry – The Oracle Communications suite of products is designed to address the numerous needs of the telecommunications industry Oracle Communications Overview
  11. 11. Slide 11 of 44 © Raastech, Inc. 2011 | All rights reserved.  The Oracle Communications stack has helped support CSPs deliver new services that include: - Mobile TV - 3G wireless networks - Gaming - Virtual Office - Video Conferencing  Recent Oracle Communications customers include: - Cox Communications - KDDI Corp. - LG Telecom - Telefónica O2 Czech Republic - Vodafone Qatar Oracle Communications Designed for the Communications Industry
  12. 12. Slide 12 of 44 © Raastech, Inc. 2011 | All rights reserved. Oracle Communications Applications Stack  Oracle SOA Suite  Oracle Application Integration Architecture (AIA) for Communications  Oracle Siebel Customer Relationship Management (CRM)  Oracle Communications Billing & Revenue Management (BRM)  Oracle Supply Chain Management (SCM)  Oracle Point-of-Sale (POS)  Oracle Service Fulfillment (SF)  Oracle Communications Order & Service Management (OSM)  Oracle Communications Unified Inventory Management (UIM)  Oracle Automatic Service Activation Program (ASAP)  Oracle Communications Services Gatekeeper (OCSG)  Oracle E-Business Suite & Financials
  13. 13. Slide 13 of 44 © Raastech, Inc. 2011 | All rights reserved. Oracle Communications Applications Stack  Oracle SOA Suite  Oracle Application Integration Architecture (AIA) for Communications  Oracle Siebel Customer Relationship Management (CRM)  Oracle Communications Billing & Revenue Management (BRM)  Oracle Supply Chain Management (SCM)  Oracle Point-of-Sale (POS)  Oracle Service Fulfillment (SF)  Oracle Communications Order & Service Management (OSM)  Oracle Communications Unified Inventory Management (UIM)  Oracle Automatic Service Activation Program (ASAP)  Oracle Communications Services Gatekeeper (OCSG)  Oracle E-Business Suite & Financials Oracle Communications Products http://www.oracle.com/us/industries/communications/046718.html
  14. 14. Slide 14 of 44 © Raastech, Inc. 2011 | All rights reserved.  Oracle Siebel Customer Relationship Management (CRM) – At the center of the Oracle Communications solution  Oracle Communications Billing & Revenue Management (BRM) – Real-time number portability – Credit control and notification – SOX compliance features – Enhanced account loading and service enablement  Oracle Communications Order & Service Management (OSM) – Performs the end-to-end order life cycle function – Improves ordering process of complex, multipart customer orders captured by sales channels – Ensures the successful delivery of orders – Provides on-demand order status visibility – Reports the status of sales orders already in process back to CRM and other systems  Oracle Communications Unified Inventory Management (UIM) – Provides traditional core inventory functions – Supports VoIP – Works seamlessly with Oracle Automatic Service Activation Program (ASAP) Oracle Communications Applications Stack
  15. 15. Slide 15 of 44 © Raastech, Inc. 2011 | All rights reserved.  The world’s top 20 communications companies all rely on various Oracle, Oracle Communications, and applications within the Oracle OSS/BSS stack http://www.oracle.com/us/corporate/customers/customer search/index.html?xProductServices=13/45/1870 Oracle Communications Customers
  16. 16. Slide 16 of 44 © Raastech, Inc. 2011 | All rights reserved.  In Operations Support Systems (OSS), Gartner rated Oracle “Very Strong” in Market Understanding, Offering (Product) Strategy, and Overall Viability. Strategic Scorecard for Operations Support Systems, 2009 http://www.gartner.com/technology/media-products/reprints/oracle/article118/article118.html Gartner Rating
  17. 17. Slide 17 of 44 © Raastech, Inc. 2011 | All rights reserved. ORACLE APPLICATION INTEGRATION ARCHITECTURE FOR COMMUNICATIONS
  18. 18. Slide 18 of 44 © Raastech, Inc. 2011 | All rights reserved.  Oracle SOA Suite  Oracle Application Integration Architecture (AIA) for Communications  Oracle Siebel Customer Relationship Management (CRM)  Oracle Communications Billing & Revenue Management (BRM)  Oracle Supply Chain Management (SCM)  Oracle Point-of-Sale (POS)  Oracle Service Fulfillment (SF)  Oracle Communications Order & Service Management (OSM)  Oracle Communications Unified Inventory Management (UIM)  Oracle Automatic Service Activation Program (ASAP)  Oracle Communications Services Gatekeeper (OCSG)  Oracle E-Business Suite & Financials Oracle Communications Applications Stack
  19. 19. Slide 19 of 44 © Raastech, Inc. 2011 | All rights reserved. BENEFITS OF AIA
  20. 20. Slide 20 of 44 © Raastech, Inc. 2011 | All rights reserved.  SOA relies on the concept that services are loosely coupled, reusable, and standardized  As the number of systems and applications increase, organizations face challenges ranging from integration, maintaining legacy systems, and upgrades  SOA can help transform and organize your IT infrastructure Benefits of Service Oriented Architecture (SOA)
  21. 21. Slide 21 of 44 © Raastech, Inc. 2011 | All rights reserved. Point-to-Point Integration Architecture CRM ASAP OCSG OSM OSM BRM UIM POS  Using web services alone is not enough when integrating Oracle Communications applications  Integrating these applications can be very difficult and time consuming  Upgrading any application will require code modification to the integrations  Points of connections grow exponentially  Limited reusability
  22. 22. Slide 22 of 44 © Raastech, Inc. 2011 | All rights reserved. AIA Integration Architecture CRM ASAP OCSG OSM OSM BRM UIM POS AIA EBO/EBS  By leveraging Oracle AIA for Communications, we allow for loose coupling of the Oracle Communications applications  A change to any one application has a minimal impact on the integrations  Single connection for each operation  One-time integration development for multiple providers
  23. 23. Slide 23 of 44 © Raastech, Inc. 2011 | All rights reserved.  Built on Oracle Fusion Middleware*  Foundation pack and best practice processes  Pre-packaged Enterprise Business Objects (EBO)  Enterprise Business Services (EBS)  Process Integration Packs (PIP) Oracle AIA Foundation Pack Overview
  24. 24. Slide 24 of 44 © Raastech, Inc. 2011 | All rights reserved. traditional SOA Oracle AIA SOA and AIA Star Trek Enterprise
  25. 25. Slide 25 of 44 © Raastech, Inc. 2011 | All rights reserved.  Oracle AIA for Communications  Oracle AIA Foundation Pack  Oracle SOA Suite leverages tools within… installed on… Oracle SOA Technologies SOA Suite, AIA Foundation Pack, and AIA for Communications
  26. 26. Slide 26 of 44 © Raastech, Inc. 2011 | All rights reserved. Oracle AIA for Communications 2.5 Oracle BI Analytics Siebel Customer Relationship Management Oracle SDP Service Execution Data Management Product Customer Enterprise Management Business Intelligence InformationManagement Revenue Management Customer Management Service Management ERP Fins Assets Procurement Reporting Oracle Content Management Oracle Service Fulfillment Activation Network Inventory Provisioning Oracle Billing and Revenue Management Billing Balance Tracking Rating Oracle Order and Service Management Order Fallout Order Lifecycle Management Order Management Oracle BI Publisher Invoicing Sales Marketing/ Loyalty Partner Order Capture Self Service Service SCM Planning Logistics Execution Parts Inventory Order Decomposition and Orchestration
  27. 27. Slide 27 of 44 © Raastech, Inc. 2011 | All rights reserved.  Introduced in October 2007  Designed for the communications industry  Based on Oracle Fusion Middleware  Includes a complete suite of pre-built, end-to-end, integrated, productized business processes  Integrations are done via Process Integration Packs (PIPs), foundation packs, and direct integrations between products  Out-of-the-box, standards based, open architecture, extensible, reusable Oracle AIA for Communications
  28. 28. Slide 28 of 44 © Raastech, Inc. 2011 | All rights reserved. Error Handling Oracle AIA for Communications Overview of PIPs
  29. 29. Slide 29 of 44 © Raastech, Inc. 2011 | All rights reserved. AIA Error Handling AIA PIP (Process Integration Pack) Oracle AIA for Communications Overview of PIPs
  30. 30. Slide 30 of 44 © Raastech, Inc. 2011 | All rights reserved.  Oracle AIA for Communications provides six PIPs: – Customer Master Data Management – Product Master Data Management – Agent-assisted Billing Care – Revenue Accounting – Order to Bill – Order to Activate Oracle AIA for Communications Overview of PIPs
  31. 31. Slide 31 of 44 © Raastech, Inc. 2011 | All rights reserved.  Order to Bill PIP: – Sales order submission – Asset creation Oracle AIA for Communications Overview of Order to Bill PIP
  32. 32. Slide 32 of 44 © Raastech, Inc. 2011 | All rights reserved. Oracle AIA for Communications Overview of Order to Bill PIP
  33. 33. Slide 33 of 44 © Raastech, Inc. 2011 | All rights reserved.  PIPs are extensible  Fully supported by Oracle (i.e., bug fixes, upgrades, enhancements, etc.)  Additional integrations to support other customer requirements are often built on top of the AIA Foundation Pack Oracle AIA for Communications Overview of PIPs
  34. 34. Slide 34 of 44 © Raastech, Inc. 2011 | All rights reserved.  Not a very common problem  Encountered one instance of PIPs dependency issues * Versions shown below are for example purposes and are not correct  Must ensure certification compatibility between source applications, PIPs, and target applications The Challenge of PIPs Requestor ABCS AIA EBOCRM BRM Provider ABCS Siebel CRM 8.1.1.1 PIP 2.0.0 BRM 7.3.1 PIP 2.0.1 BRM 7.4.0When to upgrade?
  35. 35. Slide 35 of 44 © Raastech, Inc. 2011 | All rights reserved.  No need to spend months defining/agreeing on corporate data standard to represent key business objects  Simplified integration between Oracle (CRM, BRM, UIM, SCM, etc.) and non-Oracle applications  Reduced development time REDUCED COST  Built on Oracle Fusion Middleware  High-performance, scalable, open technologies BUILT ON ENTERPRISE INFRASTRUCTURE  Ensures customizations are future-proof  Improves productivity, reduces errors, and ensures data consistency PAINLESS UPGRADES, BETTER DATA Oracle AIA for Communications Benefits of AIA and PIPs
  36. 36. Slide 36 of 44 © Raastech, Inc. 2011 | All rights reserved. SUMMARY
  37. 37. Slide 37 of 44 © Raastech, Inc. 2011 | All rights reserved.  17 of the world’s top 20 telecom companies run Oracle BSS/OSS applications  Productized integrations (which can be altered or extended) enable end-to-end business flows in support of lower integration costs  Advanced data models and flexible architecture  Ability to integrate Oracle and non-Oracle applications Advantages of Oracle AIA for Communications
  38. 38. Slide 38 of 44 © Raastech, Inc. 2011 | All rights reserved.  The “Truth Meter” contains a list of claims extracted from Oracle AIA marketing material, press releases, and release notes  12 Oracle AIA Solution Architects were interviewed to provide, on a scale of 1 to 10, the truthfulness of each statement  Background of the Oracle AIA Solution Architects: – 10+ years of IT experience – At least 1 long term AIA engagement (6-18 months) – Includes customer architects, systems integration architects (i.e., consultants), and architects currently employed at Oracle Truth Meter Description
  39. 39. Slide 39 of 44 © Raastech, Inc. 2011 | All rights reserved. Truth Meter Oracle Claim Truth Meter Reduce complexity, accelerating delivery 58% Promotes reuse 78% Leverages industry best practices 76% Speed up design with pre-built, extensible product data model 73% Allocate less work on maintenance 63% Lower integration costs (using PIPs) 62% Lower integration costs (Foundation Pack only) 61% Reduces integration risks (using PIPs) 63% Reduces integration risks (Foundation Pack only) 60%
  40. 40. Slide 40 of 44 © Raastech, Inc. 2011 | All rights reserved.  Oracle Communications – A suite of applications designed to support CSPs  Oracle SOA Suite – Used to build integrations  Oracle AIA Foundation Pack – Installed on top of Oracle SOA Suite – Provides toolsets, components, and more to speed up and standardize development  Oracle AIA for Communications – Pre-built integrations leveraging the AIA Foundation Pack – Delivers pre-built integrations between the various applications in the Oracle Communications stack Recap
  41. 41. Slide 41 of 44 © Raastech, Inc. 2011 | All rights reserved.  Is AIA worth it? – For application integration of the Oracle Communications stack… absolutely!  Is AIA here to stay? – Definitely* From a long term strategic standpoint you cannot go wrong by standardizing on AIA, particularly if you have a growing number of Oracle applications. Final Thoughts
  42. 42. Slide 42 of 44 © Raastech, Inc. 2011 | All rights reserved.  Can you develop these integrations from scratch instead of purchasing AIA for Communications? – Absolutely. Technically all you need is Oracle SOA Suite. But you have to weigh cost-vs-risk-vs-flexibility.  Is it as easy as it sounds? – Not really. There are definite challenges. PIPs don’t satisfy all requirements and finding qualified developers and architects continues to be a major challenge. Final Thoughts
  43. 43. Slide 43 of 44 © Raastech, Inc. 2011 | All rights reserved.  AIA for Communications is the primary solution to integrating Oracle Communications applications  For larger implementations, expect to initially see cost reduction, high cost and high risk during the middle, but long term ROI afterwards  PIPs help reduce risk  PIPs are not available for all types of integrations; custom development and/or customization is almost always required  Not enough qualified expertise in the marketplace  Competent AIA Solution Architects are very hard to come back Summary AIASummaryPIPsSkillsets
  44. 44. Slide 44 of 44 © Raastech, Inc. 2011 | All rights reserved. Contact Information Ahmed Aboulnaga Technical Director ahmed.aboulnaga@raastech.com

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