What RAAK can do for you
Hello!
We are RAAK




                                You could call us
                           a Social Media agency
...
Our expertise :
                                    To put you in touch with your crowds
                                 ...
We create communication solutions
                                        that are based on a deep understanding
         ...
... but are firmly rooted in reality


                              It’s NOT about technology
                            ...
So what do we do?

Generate awareness of products & brand

Turn awareness into sales

Establish new ways of doing Customer...
Social Media actually encompasses
elements of what traditional agencies offer



               Relationships
            ...
How we do it - the RAAK services


1. Make you Social Media Ready


2. Create impact projects




                        ...
We help companies implement social tools to                             Social
                                           ...
We help companies implement social tools to                    Social
                                                    ...
Being Social Media Ready
    is essential



                    But it’s not a quick fix,
                     it’s a grad...
That’s why we also create content & experiences                               Impact
that get used, talked about & shared ...
It’s about doing the most cost-effective media                               Impact
 that work and that are relevant to yo...
Being Social Media Ready enables your crowd to market you.
                        Impact projects give your crowd somethi...
We can help you on different levels

  You have a challenge

                         We devise a STRATEGY

   You have a ...
Some organisations RAAK has worked with




Download 3 case-studies here
Give us a shout


                                   +44 20 3286 3586
                                   hello@wewillraaky...
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How RAAK puts you in touch with your crowds

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This deck is an intro to RAAK, a 'creative communications plug-in' that puts organisations in touch with their crowds.

To see more, we have a few case studies at http://www.wewillraakyou.com/clientarea/RAAK-CaseStudies.pdf or on http://www.slideshare.net/raak/raak-case-studies

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How RAAK puts you in touch with your crowds

  1. 1. What RAAK can do for you
  2. 2. Hello! We are RAAK You could call us a Social Media agency a digital PR agency a creative communications ‘plug-in’
  3. 3. Our expertise : To put you in touch with your crowds i.e. your customers your suppliers your staff Photo: www.flickr.com/photos/teflon
  4. 4. We create communication solutions that are based on a deep understanding of digital and social media ... Image: www.flickr.com/photos/ivanwalsh
  5. 5. ... but are firmly rooted in reality It’s NOT about technology It’s about people
  6. 6. So what do we do? Generate awareness of products & brand Turn awareness into sales Establish new ways of doing Customer Services Building relationships with customers & influencers Monitor & research your brand & competitors Photo: www.flickr.com/photos/bogdansuditu
  7. 7. Social Media actually encompasses elements of what traditional agencies offer Relationships (PR) Awareness (Advertising) RAAK Online & tech development (Digital)
  8. 8. How we do it - the RAAK services 1. Make you Social Media Ready 2. Create impact projects Image: www.flickr.com/photos/dvorak319
  9. 9. We help companies implement social tools to Social Media listen to, talk with & embrace their crowds Ready Consulting :: Identify your media problem and pick the right tools :: How to use Social Media for PR, customer services, sales, crisis management :: Establish who is best placed within your organisation to do Social Media :: Create a Social Media policy Photo: www.flickr.com/photos/tambako
  10. 10. We help companies implement social tools to Social Media listen to, talk with & embrace their crowds Ready Implementing :: Monitor & respond to what is being said about you :: Blogging guidance :: Create publicity through Social Media (Blogger relations) :: Media training : how to do Social Media yourself :: Measure ROI
  11. 11. Being Social Media Ready is essential But it’s not a quick fix, it’s a gradual process. And sometimes you need to make an impact bigger & quicker Photo: www.flickr.com/photos/ronnie/44052
  12. 12. That’s why we also create content & experiences Impact that get used, talked about & shared Projects VW’s Fun Theory Musical Stairs: http://www.youtube.com/watch?v=2lXh2n0aPyw People don’t want an ad - they want something fun and/or useful
  13. 13. It’s about doing the most cost-effective media Impact that work and that are relevant to your problem Projects :: A creative campaign that integrates Twitter into a festival, combines Foursquare with a treasure hunt... :: Bespoke applications (iPhone, Facebook) :: Websites, including bespoke social networks :: Compelling video that creates a buzz :: A concert, a book, a debate... Photo: Ben Folds on chatroulette.com
  14. 14. Being Social Media Ready enables your crowd to market you. Impact projects give your crowd something to shout about. Awareness / Relationships Social Media Basics Impact Project Time
  15. 15. We can help you on different levels You have a challenge We devise a STRATEGY You have a strategy We develop a CONCEPT You have a concept We EXECUTE the concept
  16. 16. Some organisations RAAK has worked with Download 3 case-studies here
  17. 17. Give us a shout +44 20 3286 3586 hello@wewillraakyou.com Wessel van Rensburg - twitter.com/wildebees Gerrie Smits - twitter.com/grrRAAK Photo: www.flickr.com/photos/glenirah

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