Film Trailer In what ways does your media product use, develop or challengeforms and conventions of real media products?
Film Trailer Definition• A series of short extracts from a film, used to advertise it in a cinema or on television.• Trailers have been used worldwide to advertise and publish the film to the world audience to promote the film and persuade the audience to go watch the film. This is always mainly don’t by leaving an element of surprise or a cliffhanger in the trailer that will make the viewer thinking “what will happen next?”.
Film trailers – Forms and Conventions• Normal trailers range from around 1-3 minutes in time, and consist of about 30+ shots.• Before planning my trailer I did some background research into other film trailers that had a relatable relevance to what I was planning to do, this gave me a good insight as to what would be good to use and the ideas of shots and mise on scene that is used in a comedy based genre.• It was important that the trailers I analysed had relevance to my target market audience too.• The kind of trailers I analysed which were based around my trailer were trailers such as, Stepbrothers, The New kid, The superhero movie and a series of spoof short films to get a jist of what kind comedic effect and props I could use in my trailer that would suit an audience of my specificity.
Film trailers – Forms and Conventions• I choose to do a normal trailer rather then a teaser trailer as I felt that comedy trailers needed to be normal length of around 2 minutes as this would impact on the fact that it was a comedy and make the audience laugh from the start before even watching the film, (making it more probable that they would want to go watch the actual film).• The thing about my trailer compared to most comedy trailers is that its quite linear unlike most comedys which like to show most of their comedic footage in a non chronological order.• As most comedy films do, I also started of my trailer doing a voiceover, this although explains the storyline also adds a sense of comedy, as the tone of voice can determine what kind of genre the film is.• The main aspect of all comedy films is the music that is inserted into the trailer. The music in a comedy must be choose carefully and will determine the quality of the film and the likeliness that the audience will go to watch the film. In my trailer I analysed previous trailers and choose music which I think would be suited towards a comedy trailer which seemed to work and fit in well.
The Theory of Trailers• Product – the film needs to be clearly identifiable for example the genre, stars, specific effects and style.• Publicity – star interview, ‘making of’ documentaries, reviews and profiles, news stories.• Promotion – print advertising, trailers, websites, merchandising (cd’s toys, video games)• Placing – the film has to released at the right time.• Viral marketing refers to the marketing techniques that use pre existing social network, it can be word of mouth or through the internet. Viral promotions may take the form of video clips. Interactive flash games, images or even text messages.• Theory of narratives – The narrative is the way the story is related and connects. Using those connections we , as an audience, are able to make our own interpretations. Our interpretations are affected by our experiences of reality and by influence from other texts.
The Theory of Trailers• When we look at the conventions of a narrative we look at:• Genre – by fitting into a genre, the audience knows what to expect from a film and are able to predict its outcome.• Character – The type of characters presented also allows for some prediction of what they will do.• Form – Allowing the audience a foreknowledge of the general structure of the film• Time – Narratives do not take place in ‘real time’. (we use tem to help interpret this text)
The Theory of Trailers• Propps Narrative theory is based on his analysis of folk tales and legends from various countries. He arrived at the conclusion that the story of any music video is built up following folk tale guidelines as in there are always certain ‘types’ of characters, he narrowed it down to these 8:• -Hero – Who is on a quest(search)• -Villain – The opposing foe to the hero• -Donor – Character who provides a tool(s) to the hero character• -Dispatcher – Who starts the hero on his quest/way• -False Hero – Character who tries to divert the hero from his quest• -Helper – self explanatory, helps the hero• -Princess – who is the reward for the hero• -Father – who rewards the hero for his efforts
Film Conventions of my Trailer• Two main characters , myself and Tom who play 2 students at school. Tom being the nerdy kid whos trying to be popular, and myself being the new cool kid who’s new to the school.• Use of comedic music throughout my trailer, a variety of different songs with high tempo which is the better for the genre of a comedy trailer, including artist such as Drake, Dr Dre, Public Enemy and Rizzle Kicks.• I have dropped in music behind the voiceover to add tension and comedy to the scene, this will help the voiceover as well as the trailer.• All my scenes have different series of times to add different effects on the target audiences, I thought that if all shots were the same as 6 seconds or less it would cause more tension and the audience would know what to expect then leaving them wanting to know what happens next.