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Chapter 5 Groups & Networks


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Chapter 5 Groups & Networks

  1. 1. ~The Conversation ~blogging, commenting or contributing - the currency of social networking.
  2. 2. Social Media and Employment Digital Communications Can Get You A Job!Research is showing that the majority of recruiters are using social media to source candidates.
  3. 3. And can cost you a job!
  4. 4. Social Capital Strength of Weak Ties Social capital is a sociological concept which refers to the value ofsocial relations and the role of cooperation and confidence to achievepositive outcomes. The term refers to the value one can get from their social ties
  5. 5. Structural Holes on the Netdiminishing the power of the middle man A Personal Account
  6. 6. Organizational Structure and Culture “A Power Elite”
  7. 7. Six Degrees of Separation
  8. 8. In the past….
  9. 9. With Web2.0…
  10. 10. The Pitfalls of the Digital World Communication gone wrong.**Although the following is a comedic exaggeration, employers and recruiters are recruiters are using technology to make hiring decisions.
  11. 11. Great Opportunities to Further Your Career Through Social Connectedness Now WEB 2.0 offers the ability to talk outside the usual channels1. Personal Publishing (blogs)2. Easy to create and edit websites (wikis)3. Publish and share photos, video (Flickr, YouTube)4. Lots of ways to share and collaborate
  13. 13. From embarrassing photos to drunken texts, Facebook users are notorious for sharing too much information.Will that off-hand comment or picture affect your job chances? Source:
  14. 14. “The reality is that nothing on Facebook is really confidential. Facebook is founded on a radical socialpremise -- that an inevitable enveloping transparency will overtake modern life."
  15. 15. The Machine is US/ing Us
  16. 16. dana boyd - Researcher at Microsoft Research New England and a Fellow at the Harvard Berkman Center for Internet and Society. Boyd’s Law: “Adding more users to a social network (site)increases the provability that it will put you in a awkward circumstance.”
  17. 17. Facebook: The Entire Web Will Be Social By Liz Gannes Apr. 21, 2010 Social plugins are little widgets that bring Facebook to the rest of the web. They offer “instant personalization” Creates a persistent relationship with you around that content. Sites give Facebook semantic information around the thing you liked — for instance, the title, type, genre and city for a band you like on Pandora.
  18. 18. W her e and how you give up your privacy (anyone can badmouth you with the world and you may be helpless to stop it)1. Messaging and online communication2. Photo and video sharing sites3. Giving reviews and opinions4. Social bookmarking and tagging5. Communities and groups6. Virtual worlds and gaming7. Collaboration and sharing
  19. 19. What is data how does it affect privacy? need to educate ourselves by reading those terms ofservice contracts, noting which sites are sharing and whichones aren’t as well as being vigilant as to what kind ofpersonal data we’re so eagerly sharing with the world.