Qype Social Presentation

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Qype Social Presentation

  1. 1. HOW QYPE BRINGS BUSINESSES AND PEOPLE TOGETHER<br />
  2. 2. Over the past two years we’ve grown a passionate and engaged community<br />
  3. 3. THE NUMBERS<br />The largest local review site in Europe.<br />17m unique usersacross Europe.<br />Approx 20m visits per month, generatingthousands of reviews per day.<br />Market leader in Germany, France, UK, Italy and Spain.<br />Established in 10 countries.<br />Available in 7 languages.<br />Coverage of more than 50,000 towns and cities across Europe.<br />
  4. 4. Our USP? Real life. Qype is about going out, discovering places, and sharing them with other people.<br />
  5. 5. Qypers relish the opportunity to get behind the scenes, give their feedback and talk to the business owners. They want the inside scoop,and love open and transparent businesses. <br />
  6. 6. They also like to have fun. <br />
  7. 7. How can businesses tap into that passion?<br />
  8. 8. Real world events. Targeted ‘invite only’ events for key influencers. Well publicised across the site, newsletter, blogs, forums, Facebook, Twitter etc.<br />Guaranteed post-event activity across multiple platforms. <br />
  9. 9. Case study 1: Jim Haynes visits London<br />(with Fernandez and Leluu and After Eight)<br />The face of After Eight’s latest ad campaign visits London’s coolest underground supper club to dine with a select audience of Qypers.<br />1 event for 15 people created…<br />- Over 250 tweets<br /><ul><li>27 blog posts
  10. 10. Hundreds of photos
  11. 11. 100+ forum messages
  12. 12. 4.5k words witten on Qype
  13. 13. 100% 5 star reviews
  14. 14. An awful lot of ‘Google juice’</li></li></ul><li>Case study 2: Wahaca menu preview<br />Winter menu tasting session with 30 Qypers and food bloggers. 3 hours of tasting and feedback with Wahaca’s owner and Masterchef winner Thomasina Miers. <br />1 event for 30 people created…<br /><ul><li> Over 200 tweets
  15. 15. 19 blog posts
  16. 16. Hundreds of photos
  17. 17. 90+ forum messages
  18. 18. 20 five star reviews</li></ul>- Wahaca top rated Mexican restaurant in London<br />
  19. 19. COMPETITIONS<br />Question: How do you make Giraffe restaurants cool and talked about?<br />Answer: Give away an actual giraffe.<br />(Yes, that’s the giraffe we gave away.)<br />
  20. 20. Prize: Adopt a London Zoo giraffe called Ellish.<br />Enter: via Twitter, Facebook or email.<br />Result: Huge viral pick up.Over 2000 retweets, 700 emails, and 400+ Faceboook ‘likes’…<br />…One very smug giraffe <br />
  21. 21. SPONSORSHIP OPPORTUNITIES<br />2-3 large-scale events every year across our key UK cities:<br /> - London<br /> - Birmingham<br /> - Manchester<br /> - Brighton<br /> - Dublin<br /> - Edinburgh<br />Nationwide competitions, including mailouts and targeted communications to our database.<br />Previous partners include:<br />Virgin<br />Amazon<br />Jamie Oliver.com<br />Lucky Voice<br />
  22. 22. A vibrant Facebook<br />presence.<br />HERE’S WHERE WE CAN TALK ABOUT YOU…<br />A weekly, targeted newsletter<br />Thousands of Twitter<br />followers..<br />An engaging and popular blog.<br />
  23. 23. COMBINE ALL THIS WITH TRADITIONAL ONLINE INVENTORY<br />

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