Creating a Symbiotic VideoDelivery Value ChainAlon Maor, CEO & Co-founder                              1
Axiom: Videos should travel the shortestdistance to the consumers                                           2
(1) Getting video across the Internet Divide  A                                    B                                      ...
(2) Getting video across the “eyeball” network                                                 4
Question of ‘when’      not ‘if’                                       5    Qwilt – Confidential Proprietary
Two Related but Distinct Problems                A               BGeo         “Cross Continent”         “Cross UK”Challeng...
TwoComplementary  Solutions                7
Legacy Approaches:“Bolting together” general purpose products Traffic Steering                         Storage  Video Deli...
Qwilt - Purpose-Built Unified SoftwareArchitecture for Video Delivery     Operator         Commercial       Content Provid...
Black-Box Scenario                     Internet                     10
Qwilt - Universal Delivery Solution                                      Internet                                      11
5x Faster, Smaller, and More Power Efficient             First Generation                 Caching                 Solution...
Delivering 50% of Netflix traffic at peak                                   13
New Monetization Avenues                             $                 $                             $                 $  ...
Quilt (v.) – to stitch between pieces of materialQwilt (n.) - Bringing Service Providers andContent Providers together    ...
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Creating a Symbiotic Video Delivery Value Chain

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Qwilt's Presentation from CDN World Summit 2012 in London

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Creating a Symbiotic Video Delivery Value Chain

  1. 1. Creating a Symbiotic VideoDelivery Value ChainAlon Maor, CEO & Co-founder 1
  2. 2. Axiom: Videos should travel the shortestdistance to the consumers 2
  3. 3. (1) Getting video across the Internet Divide A B 3
  4. 4. (2) Getting video across the “eyeball” network 4
  5. 5. Question of ‘when’ not ‘if’ 5 Qwilt – Confidential Proprietary
  6. 6. Two Related but Distinct Problems A BGeo “Cross Continent” “Cross UK”ChallengeGoal Content Delivery Traffic ManagementContent 100% of content library Bandwidth impactingEquipment Data center gear Networking gear 6
  7. 7. TwoComplementary Solutions 7
  8. 8. Legacy Approaches:“Bolting together” general purpose products Traffic Steering Storage Video Delivery Load Balancing Analytics 8
  9. 9. Qwilt - Purpose-Built Unified SoftwareArchitecture for Video Delivery Operator Commercial Content Provider CDN CDN CDN QwOS™ Unified Video Delivery Software COTS Hardware 9
  10. 10. Black-Box Scenario Internet 10
  11. 11. Qwilt - Universal Delivery Solution Internet 11
  12. 12. 5x Faster, Smaller, and More Power Efficient First Generation Caching SolutionsDataSwitchesMgmtServerStorageEnclosuresCacheEngines 5x Single Unified Device Comparison for 20 Gbps Processing / 5 Gbps Video Delivery Solution 12
  13. 13. Delivering 50% of Netflix traffic at peak 13
  14. 14. New Monetization Avenues $ $ $ $ $ $Service Provider Subscriber Edge Access Aggregation Core 14
  15. 15. Quilt (v.) – to stitch between pieces of materialQwilt (n.) - Bringing Service Providers andContent Providers together www.qwilt.com 15

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