TPC Books Top Tips - Ebook formatting and distribution
TPC BOOKS TOP 10 DIY BOOK MARKETING TOOLS OMAR LUQMAAN-HARRIS PARTNER – THE PANTHEON COLLECTIVE WWW.PANTHEONCOLLECTIVE.COM WWW.FACEBOOK.COM/TPCMARKETING
FOREWORD <ul><li>Welcome to TPC Books Inaugural Top 10 D o I t Y ourself Book Marketing Tools of 2010! </li></ul><ul><li>We compiled this list because our mission is to empower and inspire (aspiring) authors like you to take control of your publishing destiny and make your dream come true! </li></ul><ul><li>This list, while not exhaustive, is the result of our trial and error from publishing two novels in 12 months. </li></ul><ul><li>Also, don’t get too wrapped up in the order. The point is you need to be doing all these things and more to get your book out there! </li></ul>The Pantheon Collective is (from left) James W. Lewis, Omar Luqmaan-Harris, And Stephanie Casher
WHAT THIS IS ALL ABOUT <ul><li>Saving you time </li></ul><ul><li>Saving you money </li></ul><ul><li>So you don’t repeat our mistakes </li></ul><ul><li>So you spend your time and money on things that move books </li></ul><ul><li>So you can be wildly successful </li></ul><ul><li>And help someone else like we’re helping you! </li></ul>
# 4 EBOOK FORMATTING & DISTRIBUTION “ BEFORE A PERSON CAN PROFIT FROM ANY EXPONENTIAL TREND HE MUST FIRST UNDERSTAND THAT TREND. MORE IMPORTANT, HOWEVER, HE MUST UNDERSTAND WHERE THAT TREND IS HEADED BECAUSE A PERSON CAN ONLY JUMP THE CURVE BY SEEING WHERE IT ULTIMATELY TAKES YOU.” ~ JACK ULDRICH
FIRST, A BRIEF HISTORY OF THE E-BOOK <ul><li>1995: Amazon starts to sell physical book on the Internet </li></ul><ul><li>1998: Kim Blagg obtains first ISBN issued to an ebook/First ebook readers Rocket ebook and SoftBook launched/eReader.com and eReads.com begin selling ebooks online </li></ul><ul><li>1999: Webscriptions starts selling unencrypted eBooks </li></ul><ul><li>2000: Microsoft reader launched with ClearType technology/Stephen King offers his book “Riding the Bullet” in a digital file that can only be read on a computer </li></ul><ul><li>2002: Random House and HarperCollings start to sell digital versions of their titles </li></ul><ul><li>2004: Sony Librie launched with e-ink </li></ul><ul><li>2006: Sony Reader with e-ink launched </li></ul><ul><li>2007: Amazon launches Kindle in the US </li></ul><ul><li>2009: Barnes & Noble releases the Nook in the US </li></ul><ul><li>2010: Apple releases the iPad/Kobo eReader released </li></ul><ul><li>May 2011: Amazon announces that its e-book sales now exceed all of its printed book sales </li></ul>
BUT NO ONE I KNOW EVEN HAS AN EREADER… They better get one soon…
THE EREADER MARKET IS EXPLODING In 2010, an estimated 10.3 million tablets and 6.7 million ereaders were sold. As far as ereaders are concerned, the Kindle remains the most popular unit, followed by Barnes & Noble’s Nook.
POPULAR EREADER TYPES #1- Amazon kindle Formats: kindle, kindle DX, kindle touch, kindle fire Formats: nook, nook color #2- Nook from Barnes & Noble #3- Kobo ereader from Borders Formats: kobo, kobo touch
DON’T FORGET ABOUT CELLPHONES, TABLETS AND YOUR HOME PC (FROM CBS INTERACTIVE AND MASHABLE.COM)
TYPESETTING (A DEFINITION) The process of putting text into the right style and size of type and the desired arrangement on the page in preparation for printing.
EBOOK FORMATTING DEFINED The process of converting the file type of a book into the file types accepted by ebook distributors and platforms.
SO ALL I HAVE TO DO IS PDF MY MANUSCRIPT, RIGHT? <ul><li>WRONG … PDF is only one of MANY ebook formats you must consider to reach your audience. </li></ul>
EBOOK FORMATS YOU NEED TO KNOW (FROM SMASHWORDS.COM)
EBOOK FORMATTING: DO IT YOURSELF (FROM MEDIABISTRO.COM) This free tool will let you create an eBook for all of the major eReaders, including Kindle, Nook, iPad and Sony eReaders as well as a bunch of others. You can transform news from websites into readable files on eReaders and even make DRM-free eBooks. But note that it does not support Word files. Using Aspose.Word plugin, you can convert a Word file into an ePub file. It is a pay service, but you can test drive the application with a free trial. This free tool lets you create an eBook from HTML and Word and image files. Image files –GIF, JPEG, PNG, BMP– get automatically optimized for a PDA viewer. This $39 tool lets you make books for Kindle, iBooks and Nook, among other formats. It can ePub, .mobi, .txt and .odt files through its in app text editor. It works in Windows, Mac and Linux. This free tool lets you create your own ePub, Kindle and PDF files from within its software platform. This free tool lets you turn HTML books into ePub files
YOUR WEBSITE IS THE WORST PLACE TO SELL YOUR EBOOK <ul><li>Unless… </li></ul><ul><li>You are a celebrity </li></ul><ul><li>You have an established platform and receive millions of hits to your site each month </li></ul><ul><li>You happen to be an owner of an ebook distribution platform </li></ul>
KEEP IT SIMPLE: SELL BOOKS WHERE PEOPLE BUY BOOKS
EBOOK DISTRIBUTION PLATFORMS YOU MUST KNOW (AND USE) – CLICK ON EACH TO GO TO THE WEBSITE
THINGS TO CONSIDER BEFORE UPLOADING YOUR BOOK TO AN EBOOK DISTRIBUTION PLATFORM <ul><li>Rights: do you retain your copyright once you sign the distribution agreement? </li></ul><ul><li>Royalties and Pricing: do you set your own pricing? What are the royalty implications of different price points. How often do you get paid? How can you track sales? </li></ul><ul><li>Requirements: each ebook distributor has their own set of criteria for inclusion into their digital catologue…read this information clearly or your book may never see the light of day. </li></ul><ul><li>Reach: each ebook distributor has their own marketplace and reaches thousands if not millions of potential readers, understand the reach and contemplate this in your marketing plans. </li></ul><ul><li>Resources: what tools are available to interact with readers on the ebook distributors site ? do they enable social media integration? </li></ul>
TPC RECOMMENDS… “ If you have to pick only two ebook distribution platforms (which you don’t), We recommend these two. We’ve had great success with each.”
WHY YOU NEED TO USE ALL THE EBOOK DISTRIBUTION PLATFORMS <ul><li>The ebook market is still very young and represents only 7% of the total book market, which means you have an opportunity to get in on the ground floor of a major movement! There’s no way of knowing which platform will win in the end. The good news is you don’t have to choose! </li></ul>