History :<br />1958– Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.<br />1972- 1000 restaurants are open throughout the USA.<br />1973- Pizza Hut went international.<br />1977- PepsiCo merged Pizza Hut.<br />1982- JV between PepsiCo and Whitbread.<br />
Contd …<br />1997- Pepsi Moved aside for Drinks and Tricon Global Came into being.<br />2002- Tricon Global became YUM! Brands Inc.<br />2006 – WB sold their share of the JV to Yum!<br />2008 - Bought Godfather's Pizza in Ireland with 28 stores.<br />
Introduction :<br />Type : Wholly owned Subsidiary<br />Founded : Wichita, Kansas, USA, 1958<br />Headquarter : Addison, Texas, USA<br />Founder : Dan and Frank Carney<br />CEO : Michael Gian<br />Slogan : WHAT ARE YOU CELEBRATING TODAY?<br />Employees : 300,000+<br />Website : http://www.pizzahut.com<br />
Background :<br /><ul><li> Two brothers of the American heartland borrowed $600 from their mother to open the first Pizza Hut restaurant in 1958. Fifteen years later, the first international location – one store set in Canada – opened.
Pizza Hut is considered the largest pizza restaurant chain in the world, operating in more than 100 countries.
Pizza Hut entered India in 1996, and opened its first</li></ul> restaurant in Bangalore.<br />
“To be the best pizza for every pizza occasion” <br />“Alone we are delicious, Together we are YUM!”<br />We are P.E.A.R.L.S<br /><ul><li>PASSION for excellence in Doing everything
Fun facts in Pizza Hut :<br /><ul><li> Pizza hut are the world's largest user of cheese. Pizza Hut uses more than 300 million pounds of cheese annually.
Pizza Hut purchases more than 3 percent of all cheese production in the United States , which requires a herd of about 170,000 dairy cows to produce it.
They also use 700 million pounds of pepperoni and 525 million pound of tomatoes in one year.
In 2001 Pizza Hut sponsored a pizza delivery to the international space station. </li></li></ul><li>Pizza Delivery to space :<br /><ul><li>Pizza Hut Delivered Pizza to space in Year 2001</li></ul> Which made them More Famous and a New Slogan came into Being that :<br />“Wherever there is life, there will be Pizza Hut pizza”<br />
Marketing Strategy:<br />Pizza Hut’s marketing strategy is very simple: “we want to satisfy our customer by offering them the best.” <br />C.H.A.M.P.S <br /> (Cleanliness, Hospitality, Accuracy, Maintenance, Product quality and Speed)<br />2F’s (Friendly and Familiar)<br />
Customer Service :<br />Providing uncompromising product quality, offering customers the highest value for money and giving service that is warm, friendly and personal.<br />Unique dining experience.<br />“Customer mania” - the kind of service that ensures that every visit of the customer is a memorable one.<br />
Pizza Hut STP in India:<br />STP<br />Segmentation<br />Targeting<br />Positioning<br />
Segmentation is:<br />Identifying areas where people have high disposable income.<br /><ul><li>The Segments Pizza Hut is Working on
Geographic segmentation<br />Localize products, advertising, promotion and sales efforts to fit the needs of the individual areas and citiese.g. Products and Promotion in India about Cow Meat etc.<br />Psychographic segmentation<br />Dividing the market into different groups based on social class, life style or personality characteristicse.g. Choosing Prices for Products as 499 or 699<br />Types Segments :<br />
Target market :<br />Target market is Middle Level & Upper Middle Class.<br />College graduates :<br /> Spending habits of college freshmen also indicates a high percentage of money being spent on non-essential items<br />Targeting :<br />
Pizza hut has done their positioning in the target market by keeping in view two basic factors:<br />Quality<br />Frequency<br />Worldwide and in India, Pizza Hut has come to become synonymous with the <br />‘Best pizzas under one roof‘<br />Crew members 'customer mania‘ which makes Customers Unique dining experience.e.g. Service<br />Positioning :<br />
Price<br />Pizza Hut has successfully used the high/low pricing strategy when setting the retail price of its products.<br />Pan Pizzas start at just Rs 65..<br />Pizza hut is using Low price for meal and expensive for high end.<br />
Promotion<br /><ul><li>Indian toppings and vegetarian pizzas</li></ul>Advertising through <br /><ul><li>Bill Boards
Pamphlets</li></ul>World’s 1st 100 % vegetarian Pizza Hut - Ahmedabad, Surat and Mumbai’s Chowpatty.<br />Special Jain menu sans root-based ingredients.<br />First to deliver Pizza in OUTER SPACE.<br />
Place<br /><ul><li>The ambience is vibrant and casual which appeals to young people. </li></ul>The seats, couches are comfortable to sit.<br />Having 34,000 outlets in 100 Countries.<br />Major Airports & Shopping Mall.<br />Nice music is being played in the background.<br />Last but not the least- THE BELL - The pizza hut tradition to say thank you when you ring the bell.<br />
Physical Evidence<br />Cleanliness, speed, quality and transparency<br />Attractive interiors<br />Extra care is given to make the joints children friendly<br />Various Entertainment<br />Play areas for kids<br />Music<br />
Pizza Hut Vs Domino’s<br />Pizza Hut :<br />“Think Global act Local” <br /> First to introduce localized menu.<br /><ul><li> Known For Quality</li></ul>Domino’s :<br />“Think local act regional”<br /> First to offer country wide Hunger helpline.<br /><ul><li> Known for fast delivery </li></ul> “30 Minutes nahitoh free”<br />