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As a leading social networking site for professionals, LinkedIn is perfect for B2B organizations, as the focus is on education, work history, companies and professional interests. There are are so many ways that B2B marketers can effectively leverage LinkedIn in their social marketing campaigns.
This cheat sheet goes over building out your company page, SEO, shared connections, LinkedIn advertising, and much more. Understand how to use LinkedIn for lead generation, and get some quick action items and best practices that you can use in your marketing right away.
Build Your Company www.linkedin.com Profile Any company can build a profile on www.linkedin.com that showcases products, employee networks, blog posts, upcoming events, and status updates. Much like Twitter or Facebook, users on www.linkedin.com can follow your profile to learn more about your company. Jobs opportunities can also be posted on www.linkedin.com , making it a great venue for recruitment.