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Quisper launch: 2. Personalised nutrition - Jo Goosens

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Introduction to personalized nutrition from the Quisper launch event: Quality information services for personalized nutrition and lifestyle advice ( www.quisper.eu) developed during the FP7 funded QuaLiFY project.

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Quisper launch: 2. Personalised nutrition - Jo Goosens

  1. 1. Quisper Personalised nutrition *** Introduction and concept Jo Goossens shiftN Quisper introduction, Leuven 8 Dec 2015
  2. 2. • The background of the idea • What personalised nutrition (PN) is • Why the time is right • How PN services could take shape • How Quisper can be at the core of PN services • How the Quisper service is organised • The mission and vision of the Quisper organisation • The suggested operational basis for Quisper Quisper, Leuven – 8/12//2015Jo Goossens - shiftN 2
  3. 3. EU FP7 projects at the basis of Quisper • Explore barriers and opportunities in scientific, business and consumer aspects of personalised nutrition • To consider the future of health and nutrition and develop novel business model concepts for personalised nutrition • 2011-2015 • Create an operational platform as a basis for business and research initiatives in personalised dietary and lifestyle advice services • Integrating data and results from previous EU-projects with existing and new commercial activities of SMEs • 2014-2015 Quisper Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 3
  4. 4. EU FP7 projects at the basis of Quisper • Create an operational platform • 2016 >>> Quisper SMEs Research Partners: Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 4
  5. 5. WHAT IS PERSONALISED NUTRITION? Quisper, Leuven – 8/12//2015Jo Goossens - shiftN 5
  6. 6. Working definition of personalised nutrition Nutrigenomics (University of California, Davis) The science of how foods affect our genes, how individual genetic differences can affect the way we respond to nutrients and how this gene-nutrition interaction affects diet-related diseases The recommendation of a dietary behaviour that is appropriate for an individual to maintain optimal health. It takes into account the individual’s dietary and lifestyle patterns and preferences, phenotypic (biomarker) status and genetic background and delivers advice about food choice, eating patterns and lifestyle relevant to nutrition and health Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 6
  7. 7. The essence of personalised nutrition Biological status - Physical (weight,…) - Genetics (SNPs) - Physiological (biomarkers) Nutrition behaviour - food choices - eating patterns Lifestyle - physical - psychological - emotional - societal Metabolic factors Behavioral factors Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 7
  8. 8. The essence of personalised nutrition Assess risk/benefit profile PN advice Dietary behaviour change Effectiveness Personal goals and preferences - Health - Food - Lifestyle - Performance - Beauty - PN process Metabolic factors Behavioral factors Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 8
  9. 9. Measurement – Analysis - Assessment Coaching The essence of personalised nutrition Assess risk/benefit profile PN advice Effectiveness Dietary behaviou r change Personal goals and preferences Personal goals and preferences - Health - Food - Lifestyle - Performance - Beauty - PN process Metabolic factors Behavioral factors Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 9
  10. 10. Personalised nutrition – dual action Significant improvement of the reliability and appropriateness of the dietary advice Genetic background Metabolic profile Influence of external factors Evolution over time Actual condition (biomarker analysis) Tools and coaching approaches that allow adopting a lasting dietary behaviour change Food preferences Lifestyle preferences Feedback mechanisms (monitoring and analysis) Interface preferences Socio-psychological factors Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 10
  11. 11. metabolic group level 3 types of personalisation biomarkers<>nutrient<>genotype interactions Optimal nutrient requirements phenotyping (physical parameters and biomarkers) genotyping (SNP profile) Basic personal nutritional recommendations individual level dietary intake food preferences lifestyle preferences Individual recommendation for dietary behaviour interface, tools, feedback preferences, psycho-social factors Personalised nutrition Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 11 interface, tools, feedback preferences, psycho-social factors dietary intake food preferences lifestyle preferences phenotyping (physical parameters and biomarkers) genotyping (SNP profile)
  12. 12. The essence of personalised nutrition is about adjusting nutritional advise using all individual metabolic/genetic information, and personal coaching the adoption of a healthier diet and lifestyle recommending dietary patterns that fit individual preferences Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 12
  13. 13. Gene-based science and technology The human genome analysis has allowed us to understand gene-nutrition relationships (nutrigenomics) and to better interpret biomarker- nutrition relationships. Knowing the genetic make-up of an individual provides us with new capabilities to understand how food and dietary behaviour influences individual health and to asses individual risk for disease. A capability Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 13
  14. 14. Health costs – a huge societal burden Largely due to obesity and chronic diseases, which are essentially a consequence of inappropriate food habits and lifestyles Important changes to the health care systems are expected for societies to cope with the rising costs However the locus of control of health is the individual, raising issues of social responsibility in maintaining individual health A need Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 14
  15. 15. Individualism and freedom of choice …requires significant empowerment of individuals to be able to make informed and responsible choices … which is very difficult in complex and very emotional issues like food and health due to the difficulty to access and understand the knowledge … unless enabling tools become available, appropriate and user-friendly A desire Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 15
  16. 16. Personalised nutrition is an opportunity at the confluence of these 3 major trends Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 16
  17. 17. Quisper, Leuven 8/12/15shiftN – Jo Goossens 17 Risk perception Benefit perception Health commitment Perceived efficacy control and regulation Internal health locus of control +0.252*0.648* -0.097* +0.095* +0.065 +0.043* +0.123* +0.111* Poinhos, van der Lans, Rankin, Fischer, Bunting, Kuznesof, Stewart-Knox and Frewer, i2015, PLoS one. Self efficacy Attitude towards PN Intention to adopt PN
  18. 18. Consumer perceived risks: privacy protection Not securely stored Misuse by authorities PN not effective Misuse by insurance Misuse by advertisers Quisper, Leuven 8/12/15shiftN– Jo Goossens 18
  19. 19. Consumer perceived risks: trust in providers Food retailers On-line PN companies Food Manufacturers News media Family doctor Dietician/Nutritionist Quisper, Leuven 8/12/15shiftN– Jo Goossens 19 Friends, families, trainers, universities, etc...
  20. 20. Attributes to differentiate Group support ⇔ one-to-one guidance groups may motivate to adhere to advice Dietary intake data ⇔ phenotypic data ⇔ genotypic data dietary intake data often seen too general phenotypic data is most acceptable, familiar genotypic data is often too far-fetched Scientific evidence ⇔ alternative evidence there is a niche favoring experience-based evidence Individual payment ⇔ sponsored program government or employer sponsored programs are viable option for some Personal food preferences ⇔ radical change in dietary patterns dietary advice based on personal food preferences is easier to comply to, but for some it is too much in conflict with health needs What do consumers expect from a PN service? Essential attributes Regular support & guidance Exercise & lifestyle Qualified expert advice Personal contact Quisper, Leuven 8/12/15shiftN– Jo Goossens 20
  21. 21. Who can organise this? Information collection questionnaires analytics quantified self sampling lifestyle/food, habits & preferences monitoring tools biological status Risk/benefit - Advice generation databases scientific advisory algorithms Delivery feedback interface personal contact mobile tools Behaviour supporting tools personalised food delivery shopping assistants intelligent kitchen Who will handle all of these activities? A new networked system is likely to emerge … which will influence all food and health systems, from food manufacturers to distributors, from health advisors to all actors involved in food related health services Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 21
  22. 22. Individual clients (consumers, patients, employees,…) New business models – new integrating actors PN service integrators Medical appliance industry Database service providers Knowledge rule developers Diagnostics industry Analytical laboratories App interface providers Household appliance industry Hospitals Medical profession Dieticians/n utritionists Retailers Wellness/Fitne ss centres Employers Schools Day-care Public health care Insurance Database service providers Knowledge rule developers Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 22
  23. 23. Technology will be adding significant drive Diagnostic and monitoring tools reduce the barrier to ‘quantify yourself’, both on metabolic status and behaviour awareness about the actual personal health status Nutrigenomics is deepening insights in the link between metabolism and health more reliable and appropriate nutritional and dietary advice Mobile interfaces make information ubiquitous and instantly available facilitate instant informed decision making in food choices (shopping, menu-choice, activity)Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 23
  24. 24. HEALTH Management Programm Data Center HEALTH CARE SERVICE- PROVIDER A vision of the future Technology will integrate many aspects Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 24 on-line monitoring devices genetic testing Body weight Blood pressure Blood metabolites Exercise monitoring CONSUMER food intake quantification SUPERMARKET RESTAURANT Home delivery 3D-printer Quisper aims to be the scientifically reliable database/interpretation tool
  25. 25. Personalised nutrition <> societal impact Value creation concepts for personalised nutrition are inherently linked to a change in the societal context Personalised nutrition value creation concepts Changing perceptions in society on the value of food and its role in health Personalised nutrition concepts are very likely to result in societal changes Societal changes to resolve the nutrition and health issue are very likely to trigger personalised nutrition concepts Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 25
  26. 26. Common features of future value creation concepts Gradually emerging in a changing environment (transition dynamics) Networked structure Initiators and integrators driving the development Distributed profit centres Community driven and society encompassing approaches Public private partnerships will be most relevant to accommodate societal impact Quisper, Leuven - 8/12/2015Jo Goossens - shiftN 26
  27. 27. Quisper 10/09/14Buisness & Activity Model Consolidation 2 7 www.quisper.eu www.qualify-fp7.eu Twitter LinkedIn This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 613783. Thank you

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