Mobile Marketing Trends and Strategy

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Get Moving with Mobile

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Mobile Marketing Trends and Strategy

  1. 1. *Get Moving With Mobile DIGITAL INNOVATION SERIES
  2. 2. Shaun Quigley VP, Digital Practice Director [email_address] 202 741 8074 phone @squigster
  3. 3. #get mobile @brunner mobile #getmobile @brunnermobile
  4. 4. four smart ideas #getmobile @brunnermobile
  5. 5. #getmobile @brunnermobile
  6. 6. #getmobile @brunnermobile
  7. 7. #getmobile @brunnermobile
  8. 8. #getmobile @brunnermobile
  9. 9. CDC #getmobile @brunnermobile
  10. 10. what’s mobile? #getmobile @brunnermobile
  11. 11. who’s mobile? #getmobile @brunnermobile
  12. 12. #getmobile @brunnermobile
  13. 13. #getmobile @brunnermobile
  14. 14. #getmobile @brunnermobile
  15. 15. <ul><li>Americans own </li></ul><ul><li>cell phones </li></ul>83% #getmobile @brunnermobile
  16. 16. Before you leave…. #getmobile @brunnermobile
  17. 17. #getmobile @brunnermobile
  18. 21. <ul><li>surfing the mobile web </li></ul>69,000,000 #getmobile @brunnermobile
  19. 22. BIG CANVAS little canvas #getmobile @brunnermobile
  20. 23. <ul><li> </li></ul>#getmobile @brunnermobile
  21. 24. 40% iPhone/Droid users browse more on the phone than on the computer #getmobile @brunnermobile
  22. 25. #getmobile @brunnermobile
  23. 26. 75% admit to falling asleep with their iPhones #getmobile @brunnermobile
  24. 27. #getmobile @brunnermobile
  25. 28. #getmobile @brunnermobile
  26. 29. #getmobile @brunnermobile
  27. 30. #getmobile @brunnermobile
  28. 31. why mobile #getmobile @brunnermobile
  29. 32. Mobile Mania
  30. 33. smarter devices better browsers all-u-can eat data plans faster networks
  31. 34. <ul><li>it’s not just phones! </li></ul>#getmobile @brunnermobile
  32. 35. The “Splinternet” #getmobile @brunnermobile
  33. 36. #getmobile @brunnermobile
  34. 37. #getmobile @brunnermobile
  35. 38. #getmobile @brunnermobile
  36. 39. #getmobile @brunnermobile
  37. 40. <ul><li>get ready to shift gears </li></ul>#getmobile @brunnermobile
  38. 41. #getmobile @brunnermobile
  39. 42. #getmobile @brunnermobile
  40. 43. <ul><li>social networks </li></ul><ul><li>are now portable </li></ul>#getmobile @brunnermobile
  41. 44. #getmobile @brunnermobile
  42. 45. <ul><li>enabling transactions </li></ul>#getmobile @brunnermobile
  43. 47. Target to Offer Scannable Mobile Coupons
  44. 48. <ul><li>just when you thought </li></ul><ul><li>search was useful </li></ul>#getmobile @brunnermobile
  45. 49. #getmobile @brunnermobile
  46. 50. <ul><li>it’s reinventing the </li></ul><ul><li>point of purchase </li></ul>#getmobile @brunnermobile
  47. 52. #getmobile @brunnermobile
  48. 53. #getmobile @brunnermobile
  49. 54. #getmobile @brunnermobile
  50. 55. #getmobile @brunnermobile
  51. 56. #getmobile @brunnermobile
  52. 57. #getmobile @brunnermobile
  53. 58. <ul><li>And yes, there’s advertising </li></ul>#getmobile @brunnermobile
  54. 59. #getmobile @brunnermobile
  55. 60. #getmobile @brunnermobile
  56. 61. #getmobile @brunnermobile
  57. 62. <ul><li>WAPs vs. APPs </li></ul>#getmobile @brunnermobile
  58. 63. #getmobile @brunnermobile
  59. 64. #getmobile @brunnermobile
  60. 65. #getmobile @brunnermobile
  61. 66. #getmobile @brunnermobile
  62. 67. #getmobile @brunnermobile
  63. 68. <ul><li>How do I prepare? </li></ul>#getmobile @brunnermobile
  64. 69. What are the business goals? awareness? acquisition? retention? customer service? Are you trying to reach more people? Talk to people you can’t reach in other ways? Provide utility? Experiment/test? What else are you doing? where we might be able to compliment those activities. What’s the budget? And what’s the expected return? #getmobile @brunnermobile
  65. 70. <ul><li>Understand audience needs </li></ul><ul><li>Identify unique value </li></ul><ul><li>Choose relevant technology </li></ul><ul><li>Measure </li></ul>#getmobile @brunnermobile
  66. 71. Shaun Quigley VP, Digital Practice Director [email_address] 202 741 8074 phone @squigster #getmobile @brunnermobile
  67. 72. #getmobile @brunnermobile

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