Math 110     Brought to life with Addressable MindsFINAL REPORT – DECEMBER 2011         STEAK HOUSE             Project Te...
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Our Business Issue• An increased number of new Steak Houses are opening  these days• But….there are even more Steak Houses...
As whole our survey producedthese results…*Most people enjoy achild free section after9pm*Customers want varietywhen they ...
But people are different so we broke our results up into 3 segments             Different Customers– Different Approach   ...
SocialitesThese customers want to :•Enjoy a drink•Have lots of options in what they drink•Listen to live music and mingle ...
Food Enthusiasts                                                 What’s important                         • They enjoy foo...
Ambiance Seekers/ CouplesThese customers enjoy:•Lightly colored rooms•Floral arrangements ontables•Candles are a must too ...
To Conclude……..•   Not every Steak House will please every potential customer•   A new Restaurateur needs to find out what...
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Steak House Final Report.ppt

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Steak House Final Report.ppt

  1. 1. Math 110 Brought to life with Addressable MindsFINAL REPORT – DECEMBER 2011 STEAK HOUSE Project Team Samantha Brand Jason La Sala Phillip Tarantini
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  3. 3. Our Business Issue• An increased number of new Steak Houses are opening these days• But….there are even more Steak Houses closing• The Restaurateurs who are opening these SteakHouses are unsure of what the consumer of 21stcentury wants when it comes to a dining experience.• What can we do to change this? 3
  4. 4. As whole our survey producedthese results…*Most people enjoy achild free section after9pm*Customers want varietywhen they go to a steakhouse…not just steak!*Customers also wanttop notch ingredients tobe used 4
  5. 5. But people are different so we broke our results up into 3 segments Different Customers– Different Approach Ambiance Socialites 41% Food Enthusiasts 19% 40% Messaging for one isn’t necessary going to appeal to the other…and could actually hurt 5
  6. 6. SocialitesThese customers want to :•Enjoy a drink•Have lots of options in what they drink•Listen to live music and mingle with others They are not interested in •The ambiance of the restaurant •Portion sizes 6
  7. 7. Food Enthusiasts What’s important • They enjoy food that have won awards and recognition. • The food must be made with fresh material. • Big portion sizes are preferable.What’s not important•A large selection ofalcohol•The location does notmatter 7
  8. 8. Ambiance Seekers/ CouplesThese customers enjoy:•Lightly colored rooms•Floral arrangements ontables•Candles are a must too Not interested in: •Live entertainment •Watching sports while enjoying their meal 8
  9. 9. To Conclude……..• Not every Steak House will please every potential customer• A new Restaurateur needs to find out what kind of Steak house consumers they want to come to their restaurant• He or She should do all that they can to please a certain group to achieve success 9
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