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Harnessing Your Potential

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Harnessing your potential by going after the hidden job market

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Harnessing Your Potential

  1. 1. Harnessing Your Potential Taking Advantage of Hidden Job Markets Michelle J. Iseman September 2010
  2. 2. Agenda <ul><li>Introduction </li></ul><ul><li>Job Market </li></ul><ul><li>Tools </li></ul><ul><li>Online Profile </li></ul><ul><li>Leveraging </li></ul><ul><li>Networking </li></ul><ul><li>Social Media </li></ul><ul><li>Tracking </li></ul><ul><li>Sources </li></ul><ul><li>Questions </li></ul><ul><li>Conclusion </li></ul>queenschmooze.com queenschmooze.com Hidden Job Market ©
  3. 3. Introduction <ul><li>Who are you? </li></ul><ul><li>Bio on Queen Schmooze </li></ul><ul><ul><li>Communications – 30 years </li></ul></ul><ul><ul><li>Various industries – banking, property mgmt, </li></ul></ul><ul><ul><li>non-profit, human resources </li></ul></ul><ul><ul><li>Activism – political, social, community, job retraining & retention, career coaching </li></ul></ul><ul><ul><li>Re-Positioning Strategist, Personal Branding/Profiling & Career Coach: </li></ul></ul><ul><ul><ul><li>When You Want to STAND OUT in a Crowd </li></ul></ul></ul><ul><ul><li>Facilitator – connecting ideas for people </li></ul></ul><ul><ul><li>Help for job seekers, career changers, recruiters, & entrepreneurs </li></ul></ul><ul><ul><li>Michelle J. Iseman – mischa@queenschmooze.com </li></ul></ul>queenschmooze.com queenschmooze.com Hidden Job Market ©
  4. 4. Job Market <ul><li>Traditional media </li></ul><ul><ul><li>newspapers, bulletin boards, </li></ul></ul><ul><ul><li>job magazines, employment </li></ul></ul><ul><ul><li>agencies, etc. </li></ul></ul><ul><li>Internet media </li></ul><ul><ul><li>online job boards, company </li></ul></ul><ul><ul><li>websites, online aggregator newsletters, etc. </li></ul></ul><ul><li>Web 2.0 </li></ul><ul><ul><li>social media sites, instant alerts, discussion </li></ul></ul><ul><ul><li>groups, tweet chats, etc. </li></ul></ul>queenschmooze.com queenschmooze.com Hidden Job Market ©
  5. 5. Hidden Job Market <ul><li>Job Market components </li></ul><ul><ul><li>networking, help-wanted ads, </li></ul></ul><ul><ul><li>employment agencies, </li></ul></ul><ul><ul><li>& marketing yourself </li></ul></ul><ul><li>Help-wanted ads & </li></ul><ul><li>employment agencies </li></ul><ul><ul><li>Visible portion of market 20% </li></ul></ul><ul><li>Networking & marketing </li></ul><ul><li>yourself &quot;hidden job market“ </li></ul><ul><ul><li>Job seeker initiates contact with potential employers – 80% of the market </li></ul></ul>queenschmooze.com
  6. 6. Tools <ul><li>Have a Job Strategy – MARKET YOURSELF </li></ul><ul><li>Social Media – Web 2.0 </li></ul><ul><ul><li>Top 3 tools: Facebook, </li></ul></ul><ul><ul><li>LinkedIn, Twitter </li></ul></ul><ul><ul><ul><li>Groups, Experts, Discussions, Jobs, etc. </li></ul></ul></ul><ul><li>Online Job Alerts </li></ul><ul><ul><li>Monster, Workopolis, Charity Village, etc. </li></ul></ul><ul><ul><ul><li>Register for jobs in your field to be sent </li></ul></ul></ul><ul><ul><ul><li>via email </li></ul></ul></ul><ul><li>Blogs, Company websites, Career Event websites http://www.canadiancareers.com/jobboards.html </li></ul><ul><ul><li>Register to receive updates on a regular basis </li></ul></ul>queenschmooze.com Hidden Job Market ©
  7. 7. Online Profile <ul><li>SEO – Search Engine Optimization </li></ul><ul><li>Google yourself </li></ul><ul><ul><li>Your name, your brand, </li></ul></ul><ul><ul><li>your job </li></ul></ul><ul><li>Key words & Meta tags </li></ul><ul><li>Recommendations </li></ul><ul><li>Use social media proactively </li></ul><ul><ul><li>Always maintain a professional presence because it can be found even if erased </li></ul></ul><ul><ul><li>Make sure you can be found </li></ul></ul>queenschmooze.com Hidden Job Market ©
  8. 8. Leveraging <ul><li>Make comments on Facebook, LinkedIn & Twitter - get noticed </li></ul><ul><li>Ask questions </li></ul><ul><li>Build your reputation & brand </li></ul><ul><li>Confer on projects </li></ul><ul><li>Offer your expertise to </li></ul><ul><li>help others </li></ul><ul><li>Use your SHYNESS to your </li></ul><ul><li>advantage </li></ul><ul><li>SMILE at all times </li></ul>queenschmooze.com Hidden Job Market ©
  9. 9. Networking <ul><li>Seek out professional orgs </li></ul><ul><li>Join immigrant support groups </li></ul><ul><li>Do it everywhere, all the time </li></ul><ul><li>Practice networking </li></ul><ul><li>Talk to everyone you know </li></ul><ul><li>Use good social skills </li></ul><ul><li>Know when to speak </li></ul><ul><li>LISTEN attentively to potential mentors </li></ul><ul><li>Attend seminars, workshops, webinars, presentations </li></ul>queenschmooze.com Hidden Job Market ©
  10. 10. Facebook <ul><li>Create a profile with your </li></ul><ul><li>desired job in it </li></ul><ul><li>Find new connections </li></ul><ul><ul><li>& opportunities </li></ul></ul><ul><li>Follow sourcers, </li></ul><ul><ul><li>recruiters, HR </li></ul></ul><ul><ul><li>pros, job groups, </li></ul></ul><ul><ul><li>talent scouts </li></ul></ul><ul><li>Advertize your skills </li></ul>queenschmooze.com Hidden Job Market ©
  11. 11. LinkedIn <ul><li>LinkedIn </li></ul><ul><ul><li>Clear summary of your brand </li></ul></ul><ul><ul><li>Join groups & discussions </li></ul></ul><ul><ul><li>Look in groups for job postings </li></ul></ul><ul><ul><li>Ask & answer questions in groups </li></ul></ul><ul><ul><li>Answer questions in the </li></ul></ul><ul><ul><li>Experts section </li></ul></ul><ul><ul><li>Research companies & people </li></ul></ul><ul><ul><li>in companies </li></ul></ul><ul><ul><li>Make connections outside your </li></ul></ul><ul><ul><li>comfort zone </li></ul></ul>queenschmooze.com Hidden Job Market ©
  12. 12. Twitter <ul><li>Twitter </li></ul><ul><li>Mirco-blogging – instant messages </li></ul><ul><li>Create a compelling profile </li></ul><ul><li>Follow people who can help </li></ul><ul><li>@TweetMyResume </li></ul><ul><li>Follow job boards, recruiters, </li></ul><ul><li>HR pros, etc. (HRMargo, </li></ul><ul><li>Recruiting Animal…) </li></ul><ul><li>Join Twitter Chats </li></ul><ul><ul><li>#jobhuntchat, #hfchat, #careersuccess, </li></ul></ul><ul><ul><li>#HireFriday, #HFCanada, etc. </li></ul></ul><ul><li>Make comments & Re-Tweet </li></ul><ul><li>Advertize your skills & accomplishments </li></ul><ul><li>Recruiters love to use Twitter to find candidates </li></ul>queenschmooze.com Hidden Job Market ©
  13. 13. Tracking <ul><li>Jibber Jobber </li></ul><ul><ul><li>job tracking CRM </li></ul></ul><ul><li>Keep all information in a very organized format </li></ul><ul><li>Don’t expect a job offer to follow an interview </li></ul>queenschmooze.com Hidden Job Market ©
  14. 14. Sources <ul><li>LinkedIn </li></ul><ul><ul><li>http://www.chrisbrogan.com/use-linkedin-effectively/ </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>WeFollow: http://wefollow.com/ </li></ul></ul><ul><ul><li>GeoFollow: http://geofollow.com/ </li></ul></ul><ul><ul><li>Just Tweet It: http://justtweetit.com/ </li></ul></ul><ul><ul><li>TwitR: http://twitr.org/ </li></ul></ul><ul><ul><li>twtBiz:http: //twtbiz.com/ </li></ul></ul><ul><ul><li>Twello: http://www.twellow.com/ </li></ul></ul><ul><ul><li>Twibs: http://www.twibs.com/ </li></ul></ul><ul><ul><li>Tweet Find: http://www.tweetfind.com/ </li></ul></ul><ul><ul><li>Tweeter Tags: http://www.tweetertags.com/ </li></ul></ul><ul><ul><li>TweetWorks: http://www.tweetworks.com/ </li></ul></ul>queenschmooze.com Hidden Job Market ©
  15. 15. Questions <ul><li>What is your next step? </li></ul><ul><li>Do you have a plan? </li></ul><ul><li>Do you know where to </li></ul><ul><li>search & how to track </li></ul><ul><li>your success? </li></ul><ul><li>???? </li></ul>queenschmooze.com Hidden Job Market ©
  16. 16. Conclusion <ul><li>Thank you </li></ul><ul><li>Contact me: </li></ul><ul><ul><li>Website: http://queenschmooze.com </li></ul></ul><ul><ul><li>Email: [email_address] </li></ul></ul><ul><ul><li>Phone: 613-355-6378 </li></ul></ul><ul><ul><li>LinkedIn: http://ca.linkedin.com/in/michellejiseman </li></ul></ul><ul><ul><li>Twitter: http://www.twitter.com/QueenSchmooze </li></ul></ul><ul><ul><li>Facebook: http://www.facebook.com/QueenSchmooze </li></ul></ul><ul><ul><li>Ask questions, book a consultation, ask for help </li></ul></ul>queenschmooze.com Hidden Job Market ©

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