Elevator pitches

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The elevator pitch. Make it short, sweet and to the point. No more than 20 to 30 seconds.

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Elevator pitches

  1. 1. Queen Schmooze Elevator Pitches Selling Your Skills Michelle J. Iseman October 19, 2010 Kanata Kareer Group
  2. 2. Queen Schmooze 2 queenschmooze.com Elevator Pitches © Agenda • What is an Elevator Pitch • How long should it be • Elements of pitch • Elevator vs. sales pitch • Target market audience • Examples of bad pitches • Practice • Questions October 2010
  3. 3. Queen Schmooze 3 queenschmooze.com Elevator Pitches © Elevator Pitch • Short speech that sells an idea • Zone in on your target • What’s in it for them • Selling a product is the SAME as selling a job seekers’ skills • Tell them only what they NEED to know October 2010
  4. 4. Queen Schmooze 4 queenschmooze.com Elevator Pitches © Elevator Pitch • Think about your audience • Make it short and sweet • Go the extra mile – make it worth their while • Don’t add too much background stuff • Offer a solution to their need October 2010
  5. 5. Queen Schmooze 5 queenschmooze.com Elevator Pitches © How Long Should It Be • Old rule – 30 to 60 sec. • 21st century – 20 to 30 sec. • Hook your audience • Don’t repeat yourself • PRACTICE all the time • Don’t get caught off-guard • Make it memorable and effortless October 2010
  6. 6. Queen Schmooze 6 queenschmooze.com Elevator Pitches © Length • Don’t rush it • Take it slow but don’t plod on and on • Project your passion • Develop different versions for different audiences with core ideas • Don’t forget to introduce yourself • Ask a question that you can answer October 2010
  7. 7. Queen Schmooze • Hook • Sell them on YOU • Clear title or profile • Establish credibility • Competitive advantage • What you can do for them http://www.youtube.com/watch?v=y1Y02_oZP8U • No more than 100 words or 30 seconds • Eye contact • End with a question – resume or longer talk 7 queenschmooze.com Elevator Pitches © Elements of An Elevator Pitch October 2010
  8. 8. Queen Schmooze 8 queenschmooze.com Elevator Pitches © What NOT to Put in Elevator Pitch • Jargon or buzz words • Rambling on and on • Hesitation • Focusing on YOU • Forgetting your audience • Past projects • Irrelevant info • Boring details • Know when to pitch • Personal details – family, hobbies, etc. October 2010
  9. 9. Queen Schmooze 9 queenschmooze.com Elevator Pitches © Elevator vs. Sales Pitch • Elevator – short and sweet • Sales – longer, sweeten the deal • Elevator – solution you provide • Sales – company solution, investors, stakeholders • Elevator – your advantages • Sales – media presentation • Elevator – selling your profile • Sales – could be over dinner or a drink • Elevator – specific • Sales - generic October 2010
  10. 10. Queen Schmooze 10 queenschmooze.com Elevator Pitches © Target Market Audience • Hiring Manager • HR personnel • Recruiter • Networking contact • Know your worth • Sell the solution that you bring • Think like they do - employer with a problem (that you can solve) • Know your Value Proposition or Unique Selling Proposition October 2010
  11. 11. Queen Schmooze 11 queenschmooze.com Elevator Pitches © Examples of Bad Pitches • I am a job seeker – do you have a job for me? • How much will you pay me? • My wife is nagging me to get a job • I just got back from a vacation to Cancun… • But I applied online and I didn’t hear back from you • I don’t have the skills you want but I am a fast learner – sure you are… • I have been fixing computers since the dawn of time – uh huh??? • My last boss was riding me all the time so I… • What does your company do again???? • And in my last job, I was responsible for the...and the…and the… October 2010
  12. 12. Queen Schmooze 12 queenschmooze.com Elevator Pitches © Practice • In front of a mirror • Tell them who you are • Unique Selling Proposition • What you can do for them • Solutions person • Know your audience • ASK: resume or meeting • Profile – short and sweet • Try it now! October 2010
  13. 13. Queen Schmooze 13 queenschmooze.com Elevator Pitches © Questions / Help • Michelle J. Iseman – aka Queen Schmooze • Email: mischa@queenschmooze.com • Website: queenschmooze.com • Twitter: www.twitter.com/QueenSchmooze • LinkedIn: www.linkedin.com/in/michellejiseman • Job Seekers, Career Changers, and Entrepreneurs – strategic planning for resumes, job search, the pitch, social media, recruiters, hidden job market, target market audience, value proposition • When you want to STAND OUT in a crowd October 2010

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