Qubit Opentag:Introduction to Universal VariableThursday 30th May 2013Robert TodLead CSE at Qubitrobert@qubitproducts.com@...
Introduction to Universal Variable- What is Universal Variable?- How the Qubit data model works- Marketing and developer t...
Introduction to Universal Variable
What is Universal Variable?Universal Variable lets you publish your data in a single standardway which your technology par...
How it works5UserUser object
How it works6UserUser objectPages(Journey)Visits(Relationshipover time)
How it works7UserUser objectPages(Journey)Visits(Relationshipover time)HomeCategoryProductProduct objectsListing objectsEv...
How it works8UserUser objectPages(Journey)Visits(Relationshipover time)HomeCategoryProductHomeBasketCheckoutProduct object...
Reduced switchingcostsFuture proofed datamodelDecreased reliance ondevelopment teamsFaster deployment oftags9Benefits of Un...
Why Universal Variable?Universal Variable features no branding and descriptive language.10
Deploying Universal Variable
Deploying Universal Variable12DefiningUniversalVariableImplementingQubit UniversalVariable modelValidationDeploymentImpleme...
13Best practiceUV Wizard: http://tools.qubitproducts.com/
14Improving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExampleAchi...
15JaneImproving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExample...
16JaneImproving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExample...
17JaneImproving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExample...
Improving customer analysis & insightFull implementation can help provide insights & targeted actions18Analysis Example va...
Case Study
20StylistpickObjective: create a better framework for data collection
21Result90minsto fully deploy Universal Variable
22http://www.magentocommerce.com/magento-connect/catalog/product/view/id/13932/Magento PluginUV extension plugged seamless...
Resources23Read more here:bit.ly/qubitcasestudiesRead more about how Qubitworked with Stylistpick andothers on our website.
24Q&A
25Resourceshttps://github.com/QubitProducts/OpenTag http://tools.qubitproducts.com/UV Wizard:GitHub:
ThanksRobert TodLead CSE at Qubitrobert@qubitproducts.com@qubitgroup
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Introduction to Universal Variable webinar - 30th May 2013

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Enjoy this presentation of our free educational webinar to find out all about our open data model - Universal Variable - and how to get the very best from it. Find out how you can improve your customer analysis and insight, and see how some of our clients were able to use it to achieve their business goals.

www.qubitproducts.com

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Introduction to Universal Variable webinar - 30th May 2013

  1. 1. Qubit Opentag:Introduction to Universal VariableThursday 30th May 2013Robert TodLead CSE at Qubitrobert@qubitproducts.com@qubitgroup
  2. 2. Introduction to Universal Variable- What is Universal Variable?- How the Qubit data model works- Marketing and developer team benefitsDeploying Universal Variable- Best practice when setting up- How to improve your customer analysis and insightClient case study- Stylistpick & the Magento ExtensionQ&AAgenda
  3. 3. Introduction to Universal Variable
  4. 4. What is Universal Variable?Universal Variable lets you publish your data in a single standardway which your technology partners can access.You can publish information about:- your users- the pages they visit- the products they view/search for- the products they add to the basket- what they end up buying4
  5. 5. How it works5UserUser object
  6. 6. How it works6UserUser objectPages(Journey)Visits(Relationshipover time)
  7. 7. How it works7UserUser objectPages(Journey)Visits(Relationshipover time)HomeCategoryProductProduct objectsListing objectsEvents objectsRecommendation objects
  8. 8. How it works8UserUser objectPages(Journey)Visits(Relationshipover time)HomeCategoryProductHomeBasketCheckoutProduct objectsListing objectsEvents objectsRecommendation objectsBasket objectsTransaction objectsUser objects
  9. 9. Reduced switchingcostsFuture proofed datamodelDecreased reliance ondevelopment teamsFaster deployment oftags9Benefits of Universal VariableMarketersMore reliabledeployment of tagsBetter structured datalayerFewer requests frommarketing to focus onhigher value tasksDevelopers
  10. 10. Why Universal Variable?Universal Variable features no branding and descriptive language.10
  11. 11. Deploying Universal Variable
  12. 12. Deploying Universal Variable12DefiningUniversalVariableImplementingQubit UniversalVariable modelValidationDeploymentImplementingthird party tagsInsight &actionGetting the most out ofUniversal Variable
  13. 13. 13Best practiceUV Wizard: http://tools.qubitproducts.com/
  14. 14. 14Improving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExampleAchieve a more granularunderstanding of yourvisitors
  15. 15. 15JaneImproving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExampleAchieve a more granularunderstanding of yourvisitors
  16. 16. 16JaneImproving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExampleAchieve a more granularunderstanding of yourvisitorsUser JaneVisit 1Pages viewed 7Product pages viewed (UV) 4Out of stock products (UV) 4Average value of productsviewed (UV)£40Number of items in basket (UV) 0Conversion -Shipping Cost (UV) -
  17. 17. 17JaneImproving customer analysis & insightA visitor has multiple states as they go through a journey to conversionExampleAchieve a more granularunderstanding of yourvisitorsUser JaneVisit 1Pages viewed 7Product pages viewed (UV) 4Out of stock products (UV) 4Average value of productsviewed (UV)£40Number of items in basket (UV) 0Conversion -Shipping Cost (UV) -
  18. 18. Improving customer analysis & insightFull implementation can help provide insights & targeted actions18Analysis Example variables requiredPrice based product category Product name, Product price, SKUDiscount usageProduct name, Product price (before discount), postdiscount, voucher codeStock remaining Product name, stock availabilityAverage price basket abandoned Basket, Line items: (Product value)Expat community performance Shipping address, Billing addressShipping cost Basket value, Shipping cost, Total transaction costsThird party tool performance Product recommendation line items, Product valueAverage value of social users Facebook ID, Twitter ID, Revenue
  19. 19. Case Study
  20. 20. 20StylistpickObjective: create a better framework for data collection
  21. 21. 21Result90minsto fully deploy Universal Variable
  22. 22. 22http://www.magentocommerce.com/magento-connect/catalog/product/view/id/13932/Magento PluginUV extension plugged seamlessly into Stylistpicks Magento platform"Having a robust data modelacross our website is vital forunderstanding our customersand tailoring the website totheir specific needs. Qubit’sMagento extension has meantwe’ve been able to deploy thisrapidly and cost effectively.”Ian Sutherland, FinanceDirector 
  23. 23. Resources23Read more here:bit.ly/qubitcasestudiesRead more about how Qubitworked with Stylistpick andothers on our website.
  24. 24. 24Q&A
  25. 25. 25Resourceshttps://github.com/QubitProducts/OpenTag http://tools.qubitproducts.com/UV Wizard:GitHub:
  26. 26. ThanksRobert TodLead CSE at Qubitrobert@qubitproducts.com@qubitgroup

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