Why Blogging Is Great for Your Business


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A regularly updated blog can be your marketing flagship. If you would like to know more about how to turn your blog into the powerful lead capture tool, please, feel free to look at a text version of QuartSoft’s past webinar “Blogging for the $ake of Your Business” at http://quartsoft.com/webinars/20130528-blogging-for-business

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Why Blogging Is Great for Your Business

  1. 1. Blogging for the $ake ofYour BusinessDmitriy Nesterov,Marketing Officer, SEO,Copywriter, Editor in Chief©2013. QuartSoft Corp. www.quartsoft.com
  2. 2. Some Statistics on Blogging• 2/3 of marketers say blogs are “important” or “critical” totheir businesses;• Companies that blog have 55% more website visitors;• B2C companies that blog generate 88% more leads permonth;• B2B companies that blog generate 67% more leads permonth;• 75% of Internet users read blogs;• 81% of U.S. online consumers trust information and advicefrom blogs.2www.quartsoft.com©2013. QuartSoft Corp.
  3. 3. Benefits of Business Blogging• Blogs generate fresh content on your site;• Google and other search engines love fresh content andthey’ll send visitors to your site;• Blogs help businesses prove their reliability and expertize;• Blogs help businesses reach out to their target audiences;• Blogging can make your company popular and help you builda community around your business.3www.quartsoft.com©2013. QuartSoft Corp.
  4. 4. Stage 1Starting a Blog4www.quartsoft.com©2013. QuartSoft Corp.
  5. 5. Stage 1 Challenges• Choosing a platform for your business blogging;• Creating a design for the blog to match yourcorporate look and feel;• Hosting your blog;• Integrating the blog into your existing website (ifany).5www.quartsoft.com©2013. QuartSoft Corp.
  6. 6. Blogging Platforms6www.quartsoft.comWordpress is today’s #1 popular blogging platform©2013. QuartSoft Corp.
  7. 7. Why Wordpress Is the Most Popular Choice• It’s free;• It’s designer and developer-friendly (open-source platform);• Search engines love WordPress;• It’s easy to administrate;• It’s customizable for different needs;• It has tons of free and paid themes;• It’s a proven success of many power bloggers.7©2013. QuartSoft Corp. www.quartsoft.com
  8. 8. Have your blog designed with your business in mind8www.quartsoft.com©2013. QuartSoft Corp.
  9. 9. Stage 2Picking a Topic9www.quartsoft.com©2013. QuartSoft Corp.
  10. 10. Stage 2 Challenges• Giving readers something they don’t alreadyhave (i.e. adding value to blog posts);• Creating useful and likable content.10www.quartsoft.com©2013. QuartSoft Corp.
  11. 11. Things You Can Blog about• News in your industry;• Tips, reviews, recommendations and tutorials;• Case studies and success stories;• Inspirational content;• Promoting your audience’s lifestyle and philosophy;• Interviews with experts in your industry;• Giving a fun and unusual twist to mundane products11www.quartsoft.com©2013. QuartSoft Corp.
  12. 12. News in Your Industry12www.quartsoft.com©2013. QuartSoft Corp.
  13. 13. Tips, Reviews, Recommendations andTutorials13www.quartsoft.com©2013. QuartSoft Corp.
  14. 14. Case Studies and Success Stories14www.quartsoft.com©2013. QuartSoft Corp.
  15. 15. Inspirational Content15www.quartsoft.com©2013. QuartSoft Corp.
  16. 16. Promoting your Audience’s Lifestyleand Philosophy16www.quartsoft.com©2013. QuartSoft Corp.
  17. 17. Interviews with Experts in Your Industry17www.quartsoft.com©2013. QuartSoft Corp.
  18. 18. Fun and Unusual Twist toMundane Products18www.quartsoft.com©2013. QuartSoft Corp.
  19. 19. Fun and Unusual Twist toMundane Products19www.quartsoft.com©2013. QuartSoft Corp.
  20. 20. Stage 2 Tips• Use your blog to talk to your customers;• Treat your blog as an integral part of your business;• Write about what is interesting to your target audience;• Anything that gives your audience real value is relevant;• Learn from other successful bloggers and blogging gurus;• Talk to your community like a friend in a less formal way and not like asalesman or a businessman;• It’s very important that your blog is not always about you, your companyor your team. It’s OK to write ego-centric posts about your business butonly sometimes and probably not even until your blog is popular and hasa community around it;• Do not be over promotional and do not blatantly advertise before earningpeople’s trust.20www.quartsoft.com©2013. QuartSoft Corp.
  21. 21. Stage 3Creating Useful Content21www.quartsoft.com©2013. QuartSoft Corp.
  22. 22. Stage 3 Challenges• Finding time for blogging;• Finding someone to contribute to your bloggingefforts;• Writing compelling and eye-catching blog posts;• Writing with passion and creativity;• Posting regularly;• Not getting bored.22www.quartsoft.com©2013. QuartSoft Corp.
  23. 23. Encourage Someone from Your Team toContribute to Your Company’s Blog23www.quartsoft.com©2013. QuartSoft Corp.
  24. 24. Encourage Your Customers to Write for YourBlog24©2013. QuartSoft Corp. www.quartsoft.com
  25. 25. Invite Guest Writers25©2013. QuartSoft Corp. www.quartsoft.com
  26. 26. Our Guest Blogging Experience26©2013. QuartSoft Corp. www.quartsoft.comBefore and after starting to accept guest articles for QuartSoft’s blog179% increase in organic traffic in 4 months
  27. 27. Hire a Blog Writer27©2013. QuartSoft Corp. www.quartsoft.com
  28. 28. Where to Find Freelance Writers forYour Blog28©2013. QuartSoft Corp. www.quartsoft.com
  29. 29. Even CEOs Blog and so Can You asWell29©2013. QuartSoft Corp. www.quartsoft.com
  30. 30. Stage 3 Tips• Recommended length of a blog post is 500 – 1000words;• Write compelling headers and subheaders ;• Make your blog post scannable by using subheaders,list bullets, spaces between paragraphs;• Readers love visuals like images, infographics, videos;• Start with 2-3 posts a week… or at least 2 per month;• Be passionate and do not expect fast results.30©2013. QuartSoft Corp. www.quartsoft.com
  31. 31. Stage 4Promoting Your Content31©2013. QuartSoft Corp. www.quartsoft.com
  32. 32. 32©2013. QuartSoft Corp. www.quartsoft.com
  33. 33. The goal is to build acommunity around your blog33©2013. QuartSoft Corp. www.quartsoft.com
  34. 34. Each Subscriber Is a Sales Prospect34www.quartsoft.com©2013. QuartSoft Corp.
  35. 35. Newsletter Example35©2013. QuartSoft Corp. www.quartsoft.com
  36. 36. Make it possible for visitors tosubscribe36www.quartsoft.com©2013. QuartSoft Corp.
  37. 37. Make Visitors Want toSubscribe and Follow37©2013. QuartSoft Corp. www.quartsoft.com
  38. 38. Ideas for Engaging Content• Add visuals (images, infographics, videos,charts, presentations etc.);• Make it funny or amusing;• Use your creativity;• Make it unique and exclusive;• Make it really informative;• Connect emotionally.38©2013. QuartSoft Corp. www.quartsoft.com
  39. 39. Spread the Word39©2013. QuartSoft Corp. www.quartsoft.com
  40. 40. Social Sharing Buttons AreMust Haves40©2013. QuartSoft Corp. www.quartsoft.com
  41. 41. Keep Them Longer onYour Blog41Widgets can display related and most popular posts as well as the latest comments©2013. QuartSoft Corp. www.quartsoft.com
  42. 42. Grab Attention with Headlines• How to……• 7 Proven Tactics to…• The 7 Easiest Ways to ….• How You Can…• 6 Core Reasons Why…• Ultimate Guide for…• Do You Know How to… ?• The Only 2 Ways to…• Should You … or…?42©2013. QuartSoft Corp. www.quartsoft.com
  43. 43. Start Showing It toYour Audience43©2013. QuartSoft Corp. www.quartsoft.com
  44. 44. Share Blog Posts on YourFacebook Business Page44©2013. QuartSoft Corp. www.quartsoft.com
  45. 45. Find Your Communities onGoogle+45©2013. QuartSoft Corp. www.quartsoft.com
  46. 46. Optimize Copy for Search Engines46©2013. QuartSoft Corp. www.quartsoft.com
  47. 47. Stage 4 Tips• Write guest articles with for other people’s blogs with links to yoursite or blog;• Offer free extra content like eBook, relevant reports, onlineeducational course, podcasts etc.;• Make friends with other bloggers in relevant but non-competingbusinesses;• Ask your friends and partners to link to your blog from theirwebsites;• Hire a reputable SEO to help you with promoting your blog online;• Repackage content for new platforms (Pinterest, Slideshare,Youtube).47©2013. QuartSoft Corp. www.quartsoft.com
  48. 48. What to Expect from BusinessBlogging48©2013. QuartSoft Corp. www.quartsoft.com
  49. 49. • Time-consuming and challenging work;• Many will not make it to enjoy the long lastingsuccess;• But those who are patient and passionateabout their blog will thrive.49©2013. QuartSoft Corp. www.quartsoft.com
  50. 50. 50©2013. QuartSoft Corp. www.quartsoft.comBusinesses that blog grow faster
  51. 51. Questions? Thanks!Dmitriy Nesterov,Marketing Officer, SEO,Copywriter, Editor in Chiefdn@quartsoft.comquartsoft.com51www.quartsoft.com©2013. QuartSoft Corp.