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Build your winning
product in two weeks
Quan MT

quan@beeketing.com
About Me
Quan MT
Founder & CEO Beeketing
Batch 15
Increase
REVENUE
Increase
RETENTION
LEARN RECOMMEND ENGAGE
customers buying habits right products to customers slipping aw...
Do you have a working product?
Companies & time to build first version
• Start 08/2014
• Launch 08/2014
• 55,000 business users
• 30% revenue month
over ...
“Almost all startups that died
has a product”
A Good Product
Product
Marketing Sales Attract talents …
is foundation of the company success
Why and when we need to build a MVP?
• Because all we have when stared is an idea with a lot
of assumptions.
• Build MVP t...
Beeketing Big Platform Problem
What make startup delay on the MVP?
• Question: What technology to use?
• Should we use the trendy AngularJS or the plain ...
LEAN STARTUP
Customers don’t care about your solution. They
care about their problems.
—Dave McClure, 500 Startups
Lean Canvas
Building MVP - the Beeketing way
1.Identify right problem
2.Proposal solution (Build P/S canvas)
3.Mock up, flow (Review a...
Pick 1 or more assumptions then test in 2 weeks
1. List all problems, then shortlist
2. Problems Solutions Canvas
Building time
Mock up, flow, Schedule, Code / Design, QA, Deploy
What’s next after deployed?
1.Get users to your product daily / weekly to measure
1.Google, Facebook Ads
2.Forum seeding
3...
7. Measure
• User usage, behaviors
• Funnel analytics
• Churn analytics
7. User behavior analytics
Screen 1 Screen 2 Screen 3
Page 1 Page 2 Page 3
Metrics Hub
(Mixpanel / ModeAnalytics / In hous...
7. User behavior analytics
7. Measure conversion funnel
7. Measure conversion funnel
7. Measure churn / retention
Gross MRR Churn

= Churned MRR / Beginning of Period MRR
1.Split churn group to many segments...
7. Measure churn / retention
7. Find the reason why user churn
1.Call / meet / interview user
2.Use Mixpanel explore to find what churn user group
have...
http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/
Google: “6 growth experiments sidekick ran”
1. Identify the right problems
1.OMTM: One metric that matter - MRR, Churn rate
2.Set goal for that metric

e.g.: Grow MRR...
Pick 1 or more metrics then improve in 2 weeks
Product team structure to run fast
1.Try to automate everything
1.Build new version with Jenkins instead of FTP, Git
pull ...
Feature Switch
1.Add If … Else statement to ALL new features
2.Admin backend dashboard to easily turn this feature
off if ...
Fail-friendly environment
Useful quotes
1. Không sợ dẫm shit
2. Build half a product, not a half-assed product
3. Smart people know when to stop and...
Must read books
Thank you
quan@beeketing.com
Quan MT
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Build your winning product in two weeks

Talk about building product flow for early stage startup company

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Build your winning product in two weeks

  1. 1. Build your winning product in two weeks Quan MT
 quan@beeketing.com
  2. 2. About Me Quan MT Founder & CEO Beeketing Batch 15
  3. 3. Increase REVENUE Increase RETENTION LEARN RECOMMEND ENGAGE customers buying habits right products to customers slipping away customers
  4. 4. Do you have a working product?
  5. 5. Companies & time to build first version • Start 08/2014 • Launch 08/2014 • 55,000 business users • 30% revenue month over month growth • Raised ~$400,000 • Start coding 04/2012 • First launch 03/2013 • Next big update 06/2013 • Acquired 01/2015 • Start 01/2014 • Launch 03/2014 • 06/2014 - 20 users • Closed 07/2014 1 year 3 months 1 week Time to build first version:
  6. 6. “Almost all startups that died has a product”
  7. 7. A Good Product Product Marketing Sales Attract talents … is foundation of the company success
  8. 8. Why and when we need to build a MVP? • Because all we have when stared is an idea with a lot of assumptions. • Build MVP to validate your assumptions. • You don’t want to waste your time and money. • Build product customers want faster. • Excite your team with small wins. • Ideal time for a MVP? • 1 day ~ 1 week … don’t take more than 1 month.
  9. 9. Beeketing Big Platform Problem
  10. 10. What make startup delay on the MVP? • Question: What technology to use? • Should we use the trendy AngularJS or the plain old PHP? Aged Mysql or Highly Scaleable MongoDB? • Answer: What you already know best… you can always change later, and you gonna change it anyway. • Question: User need these features, we have to build them before launching. • Answer: Keep only features that can be built within a week.
  11. 11. LEAN STARTUP Customers don’t care about your solution. They care about their problems. —Dave McClure, 500 Startups
  12. 12. Lean Canvas
  13. 13. Building MVP - the Beeketing way 1.Identify right problem 2.Proposal solution (Build P/S canvas) 3.Mock up, flow (Review all tasks, build wireframe for them) 4.Schedule 5.Code / Design 6.QA 7.Deploy 8.Measure
  14. 14. Pick 1 or more assumptions then test in 2 weeks
  15. 15. 1. List all problems, then shortlist
  16. 16. 2. Problems Solutions Canvas
  17. 17. Building time Mock up, flow, Schedule, Code / Design, QA, Deploy
  18. 18. What’s next after deployed? 1.Get users to your product daily / weekly to measure 1.Google, Facebook Ads 2.Forum seeding 3.Facebook group 4.Many more if you read “traction” book 2.Integrate with more focus analytics system (not Google Analytics) 1.e.g.: Mixpanel
  19. 19. 7. Measure • User usage, behaviors • Funnel analytics • Churn analytics
  20. 20. 7. User behavior analytics Screen 1 Screen 2 Screen 3 Page 1 Page 2 Page 3 Metrics Hub (Mixpanel / ModeAnalytics / In house)
  21. 21. 7. User behavior analytics
  22. 22. 7. Measure conversion funnel
  23. 23. 7. Measure conversion funnel
  24. 24. 7. Measure churn / retention Gross MRR Churn
 = Churned MRR / Beginning of Period MRR 1.Split churn group to many segments as you grow 1.Second-month churn 2.By user group (Hanoi, Saigon user) 2.Focus more into churn than growth if it cost you a lot to grow and vice versa.
  25. 25. 7. Measure churn / retention
  26. 26. 7. Find the reason why user churn 1.Call / meet / interview user 2.Use Mixpanel explore to find what churn user group have in common 1.List all churned users 2.View their parameters, behaviors with Mixpanel profile 3.Fix this in next sprint
  27. 27. http://appcues.com/blog/6-growth-experiments-sidekick-ran-to-improve-retention/ Google: “6 growth experiments sidekick ran”
  28. 28. 1. Identify the right problems 1.OMTM: One metric that matter - MRR, Churn rate 2.Set goal for that metric
 e.g.: Grow MRR 50% m.o.m (month over month) 3.Find the real issue if we didn’t reach goal
 e.g.: 1.If revenue grow slower than our goal 2.Found that churn rate lead to growth rate get slower 1.~> Fix churn rate 4.Plan tasks for next sprint to fix that issue 5.Then repeat this process for next sprint
  29. 29. Pick 1 or more metrics then improve in 2 weeks
  30. 30. Product team structure to run fast 1.Try to automate everything 1.Build new version with Jenkins instead of FTP, Git pull so you can update your product many times daily. 2.Use test frameworks like Selenium IDE to automate testing 2.Be simple 1.No trendy micro-service when you just started 2.Recommended tools: Trello, Slack 3.Use Feature Switch (Learnt from Zalora, Spotify)
  31. 31. Feature Switch 1.Add If … Else statement to ALL new features 2.Admin backend dashboard to easily turn this feature off if it breaks something
  32. 32. Fail-friendly environment
  33. 33. Useful quotes 1. Không sợ dẫm shit 2. Build half a product, not a half-assed product 3. Smart people know when to stop and when to stick
  34. 34. Must read books
  35. 35. Thank you quan@beeketing.com Quan MT

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