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Business Model Canvas


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Business Model Canvas

  1. 1. Business Model Canvas Simple drafting of a Business Model Canvas
  2. 2. Key Partners • Key Partners • Key Suppliers • Key Resources from Partners • Key Activities Partners Perform • Motivations – Optimization and Economy – Risk and Uncertainty Reduction – Resources and Activities Acquired
  3. 3. Key Activities • Activities that support Value Proposition • Distribution Channels • Customer Relationships • Revenue Streams • Categories – Production – Problem Solving – Platform / Network
  4. 4. Key Resources • Value Proposition Resources • Distribution Channel Resources • Customer Relationship Resources • Revenue Stream Resources • Types of Resources – Physical – Intellectual – Human – Financial
  5. 5. Value Propositions • Value to delivered to the customer • Customer problem solved • Product and service bundles for each customer segment • Customer needs satisfied • Characteristics – Newness, Performance, Customization, “Getting the job done”, Design, Brand / Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience / Usability
  6. 6. Cost Structure • Most important inherent costs • Most expensive key resource • Most expensive key activities • Cost driven or Value driven • Characteristics – Fixed Costs – salaries, rents, utilities – Variable costs – Economies • Scale • Scope
  7. 7. Customer Relationships • Relationship expectation by segment • Established relationships • Cost of relationships • How are these relationships integrated with the rest of the business model • Examples – Personal assistance, Self-service, Automated services, Communities, Co-creation
  8. 8. Channels • Preferred channel by customer segment • Current method for reaching them • How are the channels integrated? • Which ones work best? • Which ones are most cost efficient? • How are the channels integrated with the customer routines? • Channel Phases Awareness • How is awareness about the products and services created Evaluation • How is the customer helped to evaluate the value proposition Purchase • Method for purchasing a product or service Delivery • How is the value proposition delivered to the customer After sales • How is post purchase support delivered
  9. 9. Customer Segments • For whom is value created? • Who are the most important customers? And why? • Mass Market • Niche Market • Segmented • Diversified • Multisided Platform
  10. 10. Revenue Streams • What value are customers REALLY willing to pay? • What do they currently pay? • How are they paying today? • How would they prefer to pay? • How much does each revenue Stream contribute to the overall business revenues? Types •Asset Sale •Usage fee •Subscription Fees •Lending – Renting – Leasing •Licensing •Brokerage Fees •Advertising Fixed Pricing •List Price •Product Feature dependent •Customer Segment Dependent •Volume Dependent Dynamic pricing •Negotiation (bargaining) •Yield Management •Real-time Market
  11. 11. Element Evaluation template What we thought going into the week • y What we are going to do next week • z What we thought going into the week • x Use this template to perform evaluation on any or all elements in your model Remember to update the date for the slide if you are interested in tracking changes over time.