The 4 Cs of social media marketing

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A summary of my blogpost on the 4 Cs of social media marketing. Go to www.marccampman.com/playmakers-blog to read the full blog post.

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The 4 Cs of social media marketing

  1. 1. The 4 Cs of Social Media Marketing<br />4 January 2011<br />www.marccampman.com/playmakers-blog<br />
  2. 2. Until recently, the marketing alphabet knew only one letter. The letter “P”. The magical 4 P’s of marketing: Price, Product, Place and Promotion<br />www.marccampman.com/playmakers-blog<br />
  3. 3. I am challenging the marketing profession: <br />the four Ps are being superseded by the four Cs<br />Content, Context, Connections and Community <br />www.marccampman.com/playmakers-blog<br />
  4. 4. Content<br />Having just a brand name isn’t enough. <br />Adding rich media content to your product makes the product more attractive, more exciting and more shareable. <br />www.marccampman.com/playmakers-blog<br />
  5. 5. Context<br />Instead of presenting your content (read product) as features, you place them in the context of the environment its being used in, or in the context of the people who are using it.<br />www.marccampman.com/playmakers-blog<br />
  6. 6. Connections<br />Putting your “Place” decisions into the context of Connections will give you a different perspective. Distribution becomes networking, channels become links, market coverage becomes search engine optimisation and sales channels become social networks.<br />www.marccampman.com/playmakers-blog<br />
  7. 7. Communities<br />Taking it from a community perspective totally changes the promotional landscape.<br />Promotion is a tool to help you make your online communities come to life. <br />www.marccampman.com/playmakers-blog<br />
  8. 8. To read the full blog post about this subject, go to:<br />www.marccampman.com/playmakers-blog<br />www.marccampman.com/playmakers-blog<br />

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