Mobile Video User Study, HP Labs

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"My iPod is My Pacifier": An investigation into the everyday uses of mobile devices.

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  • Mobile Video User Study, HP Labs

    1. 1. “ My iPod is my Pacifier:” An Investigation on the Everyday Practices of Mobile Video Consumption Alex Vorbau, April Slayden Mitchell, Kenton O’Hara HP Labs
    2. 3. Motivation <ul><li>What is the mobile video experience? </li></ul><ul><li>What is the ideal mobile device? </li></ul><ul><li>What are mobile users’ frustrations and wants? </li></ul>Understanding behaviors around mobile video consumption
    3. 5. <ul><ul><ul><li>13 in the US </li></ul></ul></ul><ul><ul><ul><li>15 in the UK </li></ul></ul></ul><ul><ul><ul><li>male/female </li></ul></ul></ul><ul><ul><ul><li>ages 14-47 </li></ul></ul></ul><ul><ul><ul><li>variety of devices </li></ul></ul></ul>Study Details Participants
    4. 7. <ul><ul><ul><li>Pre-interview kick-off </li></ul></ul></ul><ul><ul><ul><li>3 weeks of diary keeping </li></ul></ul></ul><ul><ul><ul><li>Post interview (video) </li></ul></ul></ul>Study Details Method
    5. 9. Results <ul><li>Video formats and conversion are confusing </li></ul><ul><li>15-20 min is the preferred length </li></ul><ul><li>Comedy is surprisingly popular </li></ul><ul><li>Content must be flexible </li></ul><ul><ul><li>Will pay when experience is improved </li></ul></ul><ul><li>Searching is also entertainment </li></ul>Video Content
    6. 10. Converting
    7. 11. Results <ul><li>People watch mobile video in bed </li></ul><ul><li>Time determines media choice </li></ul><ul><li>Devices integral with lifestyle and identity </li></ul>Usage & Design
    8. 12. Use in the home
    9. 13. Conclusions <ul><li>Structure content in bite-size segments </li></ul><ul><li>Keep in mind how popular comedy is </li></ul><ul><li>Strategy and ecosystem for “liquid” content </li></ul><ul><li>Social system to reward content “diggers” </li></ul><ul><li>Can a user interface help choose content according to time? </li></ul>
    10. 14. “Thanks!”
    11. 15. Alex Vorbau [email_address] April Slayden Mitchell [email_address] Contacts

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