Mobile vs online white paper overview

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Mobile vs online white paper overview

  1. 1. Mobile vs. OnlineA presentation of researchfindings
  2. 2. Mobile on the Rise• Mobile Ad spending– $7.19 billion by nextyear, $21 billion by2016– “The Next Big Thing”for data collection– 60% of mobile phonesin the U.S. aresmartphones• Sufficient“representation” of thepopulation as a whole?www.qsample.com
  3. 3. Purpose of Research• How respondents’ attitudinal ratings andbehavioral data differ from mobile to onlinemethodologies• Demographic composition of both of thesesamples• Recommendations on usagewww.qsample.com
  4. 4. Methodology• Survey on chewing gum preferencesprogrammed on both online and mobileSurveySwipe Application platforms• 10 questionswww.qsample.com
  5. 5. Results• General pattern ofresponses for bothsamples are verysimilar• Online respondentschew slightly moregum– 2.8 packs per monthcompared to mobile at2.1 packs per monthwww.qsample.com
  6. 6. ResultsOnline respondentsare more likely tobuy gum in a storeaisle, whereasmobile respondentsare more likely tobuy it in aconvenience store orcheck out lanewww.qsample.com
  7. 7. DemographicsMobile• Younger– Average age 31.6years old• More likely to be– Employed fulltime– Single– Studentswww.qsample.comOnline• Older– Average age 41.5years old• More likely to be– Retired– Married– Homemaker– Employed parttime
  8. 8. Demographicswww.qsample.com
  9. 9. Conclusions and Recommendations• Few differences were found in terms ofattitudinal and behavioral measures• Mobile data collection– Higher likelihood to participate– Faster response and completion rate• Twice the data was collected in half the field time– Quality of data expected to be superior due tomethodology being a noveltywww.qsample.com
  10. 10. About qSample• Specializes in developingand managing specialtyresearch panels– Developed, recruited,and managed in house• Access to more than 5million respondents inover 42 countries whoare pre-screened anddouble-opted inwww.qsample.comAbout MAiResearch• Highly skilled marketingresearch professionals are,business experts whoprovide insightful, clearanswers to your mostcomplex questions• Our research approachesyield provocative insightsand create effectivepathways to your next levelof in-market success
  11. 11. Want to learn more?• Download and read the full white paper here:• http://www.qsample.com/application/qsample/contact/mobile-vs-online-whitepaper.html?utm_source=MobilevsOnlineWhitePaper&utm_campaign=White+Paper+Updated1&utm_medium=emailwww.qsample.com

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