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According to the Identity Theft Resource Center and a review of corporate disclosures by CNN Money, nearly half of all adult Americans have already been hacked in 2014, and the trend shows no sign of slowing down. Consumers aren’t the only ones that are effected.
Last December, Target captured headlines around the world when debit and credit card information for 40 million customers was stolen. The breach represented a massive blow to ecommerce and company-consumer relationships that left Target scrambling to recapture customer trust.
How can a company regain the trust of consumers when 40 million credit/debit cards are lost to hackers? How can that company regain trust in itself? qSample decided to take a look into how consumer trust can be regained after a cyber attack.