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26 Quotes To Inspire Market Research Success

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Market (and Marketing) Research is an odyssey of numbers and an epic of depth psychology. It’s commonly an intense road of discovery, and many who have traveled it tend to leave their wisdom for us.

We’ve compiled a list of this wisdom quotes, some sound and some quirky. We hope you can both applaud and laugh at yourself.

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26 Quotes To Inspire Market Research Success

  1. 1. 26 Quotes to Inspire Market Research Success BY QSAMPLE I of ‘2 wwxx/ .qsample. com | (312)-924-0209
  2. 2. “If we knew what it was we were doing, it would not be called research, would it? ” — Albert Einstein
  3. 3. “BAD NEWS SELLS PAPERS. IT ALSO SELLS MARKET RESEARCH. ” 9 — BYRON SHARP “
  4. 4. "RESEARCH IS ABOUT ENGAGING IN A CONVERSATION WITH A BRAND. " — MATTHEW RHODES
  5. 5. “Telling a story remains one of the biggest challenges facing market research today. ” — David Smith
  6. 6. TORTURE NUMERS, AND THEY'I. L CONFESS TO ANYTHENG. ” - . .. Lc "'"'; R"%ROOI<
  7. 7. "RESEARCH IS TO SEE WHAT EVERYBODY ELSE HAS SEEN, AND TO THINK WHAT NOBODY ELSE HAS THOUGHT. " — ALBERT SZENT-GYORGYI
  8. 8. "RESEARCH IS THE PROCESS OF GOING UP ALLEYS TO SEE IF THEY ARE BLIND. " - MARSTON BATES
  9. 9. “THE BAD NEWS FDR DUR INDUSTRY IS THAT WE PERIDDICALLY FDSRGET THAT PEDPLE ARE NDTDRIDUSALY BAD AT TELLING US THE TRUTH. ” - STEPHEN NEEDEL
  10. 10. I II‘ '1 «i v . -1,‘ 1 adverusfiygmwresearch SJrveys, nm3Stagreethatj vvorKs. bLmm1ot: m1thernj — Eric Clark .5 *AsK@jaboutthe; XmMero4 t _.
  11. 11. “Market research can be not just misleading, but disastrous for people who work on instinct. "
  12. 12. “RESEARCH IS W11/1 -1s'z)zrDOING WHEN I D0/yj/1m_[QW T>j»"»I{. /6/I/ Z’ I'M D01;Na. —’? i _ ' - . ——_
  13. 13. rs eeseoeoe, our A s r. l A o AT E rs‘ A k rs r. e o o E . . W - WILLIAM HENRY
  14. 14. “Research is four things: brains with which to think, eyes with which to see, machines with which to measure and, fourth, money. ” — Albert Szent—Gyorgyi
  15. 15. “ADVERTISING PEOPLE WHO IGNORE RESEARCH ARE AS DANGEROUS AS GENERALS WHO IGNORE DECODES OF ENEMY SIGNALS. " — Dovici OgiI/ y
  16. 16. ”THE MARKET RESEARCH DEPARTMENT IS INCREASINGLY PERCEIVED AS BEING NOT JUST RESPONSIBLE FOR THE ORGANIZATION OF RESEARCH, BUT ALSO FOR SHARING AND DISTRIBUTING KNOWLEDGE AND EXPERTISE IN A CREDIBLE AND CONVINCING WA Y. " - IIHIIIIIHPH IIIMIII
  17. 17. "PEOPLE ARE UNLIKELY TO KNOW THAT THEY NEED A PRODUCT WHICH DOES NOT EXIST AND THE BASIS OF MARKET RESEARCH IN NEW AND INNOVATIVE PRODUCTS IS LIMITED IN THIS REGARD. " - JOHN HARVEY-JONES I . I
  18. 18. v . Q ool for five minutes. fool for iv; -. 'q. ‘., .r_¢-age ‘ V , . <l> ‘-
  19. 19. "THE PRESSURE ON MARKETERS TO DELIVER FASTER ADVERTISING RETURN ON INVESTMENT SHOULD BE A GOOD THING FOR THE RESEARCH INDUSTRY BECAUSE IT FORCES US ALL TO QUESTION SOME FUNDAMENTAL RESEARCH PRACTICES. " — JILL TELFORD
  20. 20. “Traditional measurement has been so comprehensively attacked it is amazing it is still used. ” —- PETER FIELD
  21. 21. “Eighty to ninety percent of ¢ our behaviour is determined by our subconscious mind. ¢ The problem market researchers face is that they communicate with the conscious mind of consumers. ” - RALPH POLDERVAART H N
  22. 22. "MUCH OF THE DISCUSSION AMONG MARKETERS ABOUT THE SO-CALLED 'MULT| -CHANNEL’ SHOPPER HAS FOCUSED ALMOST EXCLUSIVELY ON THE CHANNEL AND HARDLY AT ALL ON THE SHOPPER. " - DR ALAN TREADGOLD
  23. 23. — Unknown QSAMPLE. COM
  24. 24. "USA TODAY HAS COME OUT WITH A NEW SURVEY — ADDARENTLY, THREE OUT OF EVERY FOUR DEODLE MAKE UP 75% OF THE DODULATION. " — DAVID LETTERMAN 5?
  25. 25. “FACTS ARE STUBBORN, BUT STATISTICS ARE MORE PLIABLE. ” MARK TWAIN
  26. 26. “SOME PEOPLE USE RESEARCH LIKE A DRUNKARD USES A LAMPPOST: FOR SUPPORT, NOT ILLUMINATION. ” — DAVID OGILVY qsampIe. com
  27. 27. I Q‘ _z—— ‘i ‘T | I mi , L‘3S““'“£’“i « 4 I :7 1'*""‘ 7TIII 4+ ‘-1-: I»-‘ I ' I I . ":': —*-‘ S. ---. :'9-'i-' " II. 3 ‘II_. : L ‘ C 3--l— I L ‘i-1}: THANK YOU! WE HOPE YOU'RE INSPIRED! I J: ‘:5-iv > , _ ‘K I, ‘ r_ 1 y _ “ . 1 Q ‘-': '. 7, . _ , ‘ , . . SPEIALIZING | NiCUSTOM AUDIENCES FOR ONLINE RESEARCH ’ I - ' 1 . .r’§¢“. "‘: '39gt:35~.

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