Social Inclusion Presentation

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Social Inclusion Presentation

  1. 1. SOCIAL INCLUSION Queensland Alliance <ul><li>www.qldalliance.org.au </li></ul>
  2. 2. SOCIAL INCLUSION: How do we make it so? <ul><li>Jeff Cheverton </li></ul><ul><li>Chief Executive Officer </li></ul><ul><li>Queensland Alliance </li></ul><ul><li>Churchill Fellow 2007 -Fundraising for Mental Health Advocacy </li></ul><ul><li>www.qldalliance.org.au </li></ul>
  3. 3. What you do makes a difference
  4. 4. SOCIAL INCLUSION CAMPAIGNS? <ul><li>High profile mass media social marketing </li></ul><ul><li>Challenges stereotypes + negative attitudes about mental illness </li></ul><ul><li>Linked to grassroots community education projects </li></ul><ul><li>Leadership from people with lived experience of mental illness </li></ul>
  5. 5. SOME EXAMPLES OF MASS MEDIA SOCIAL MARKETING
  6. 6. New Zealand Like Minds, Like Mine
  7. 7. New Zealand Like Minds Phase 3
  8. 8. New Zealand Like Minds, Like Mine
  9. 9. USA: What A Difference A Friend Makes
  10. 10. Australia: Beyond Blue Depression
  11. 11. New Zealand Like Minds, Like Mine
  12. 12. Scotland: See Me 2002
  13. 13. Scotland: See Me 2006
  14. 14. Scotland: See Me 2008
  15. 15. Scotland: See Me 2008
  16. 16. Scotland: See Me 2008
  17. 17. Scotland: See Me 2008
  18. 18. Scotland: See Me 2008
  19. 19. Positive Elements: <ul><li>High quality and reach of mass media </li></ul><ul><li>Positive images and “feel” </li></ul><ul><li>“ Ordinary” people + settings </li></ul><ul><li>Focus = discrimination (not promotion) </li></ul>
  20. 20. <ul><li>DIVERSE grassroots projects </li></ul><ul><li>Real people with lived experience </li></ul><ul><li>National training, regular gathering </li></ul><ul><li>Evaluation – market research + feedback from people with lived experience </li></ul>Positive Elements:
  21. 21. But the TV ads are just the tip of the iceberg!
  22. 22. POWER OF DIRECT CONTACT <ul><li>Case Consulting </li></ul><ul><li>http://caseconsulting.co.nz/images/stories/pdfs/power_of_contact.pdf </li></ul><ul><li>Patrick Corrigan in USA; Graham Thornicroft in UK </li></ul><ul><li>People who have experienced madness /mental health problems </li></ul><ul><li>Directly speaking to others </li></ul><ul><li>Challenging stereotypes </li></ul>Social marketing remains critical to capture imagination and inspire
  23. 23. New English Campaign TIME TO CHANGE ₤18M over 4 years
  24. 25. Mental Health Commission of Canada <ul><li> Michael Kirby, Chair </li></ul><ul><li>Neasa Martin, consultant </li></ul>
  25. 26. THESE CAMPAIGNS WORK <ul><li>See Me Campaign </li></ul><ul><li>17% Scots believe people with mental illness are dangerous (32% before) </li></ul><ul><li>Like Minds Campaign </li></ul><ul><li>51% ashamed of diagnosis (was 65%) </li></ul><ul><li>25% accept babysitter (was 12%) </li></ul><ul><li>38% don’t think dangerous (was 27%) </li></ul>
  26. 27. THESE CAMPAIGNS SAVE $$ <ul><li>London School of Economics and Institute of Psychiatry, Kings College find discrimination: </li></ul><ul><li>Reduces period of time seeking treatment (DUP = duration untreated psychosis) </li></ul><ul><li>Reduces achievement at work + school </li></ul><ul><li>Reduces investment in services </li></ul><ul><li>Assuming modest changes in attitudes, cost-saving of at least ₤4.26 per person </li></ul>
  27. 28. SUMMARY <ul><li>We know how to challenge discrimination and promote inclusion </li></ul><ul><li>We know these campaigns change public attitudes </li></ul><ul><li>We know changed attitudes improve quality of life and save resources </li></ul><ul><li>SO LET’S WORKS TOGETHER TO GET ONE! </li></ul>
  28. 29. What you do makes a difference

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