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Internet como herramienta de marketing para el pequeño comercio

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Internet es un medio en el que las diferencias entre los grandes y pequeños comercios cobran algo menos de relevancia, y donde se pueden llevar a cabo acciones en diferentes frentes para mejorar notablemente las acciones de marketing desde un pequeño comercio.

La web, el posicionamiento en buscadores, el marketing de contenidos, blogs, redes sociales, SEO, SEM, SMO, e-mail marketing son herramientas asequibles para un pequeño comercio que pueden mejorar su imagen, y lograr aumentar el público objetivo al que dirigirse.

Todo esto siempre siguiendo un plan o estrategia en base a unos objetivos y con la posibilidad de medir los resultados para orientar dicho plan.

Published in: Business
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