Dasar dasar periklanan


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Dasar dasar periklanan

  1. 1. Dasar-Dasar Periklanan A Powerpoint Presentation by Ernst Katoppo Bagian ke-1
  2. 2. <ul><li>Hari ini kita akan membahas dan menelaah tentang: </li></ul><ul><li>Mindmap mata kuliah Dasar-Dasar Periklanan (DDP) </li></ul><ul><li>Sasaran studi DDP dalam 16 pertemuan </li></ul><ul><li>Pengertian Komunikasi, Pemasaran dan Komunikasi Pemasaran </li></ul><ul><li>Pengertian Iklan dan Periklanan </li></ul><ul><li>Sebelum itu akan diadakan interview singkat bagi mereka yang </li></ul><ul><li>belum masuk pada tanggal 10 Februari. Mereka juga akan diberikan Test Awal tentang Periklanan. </li></ul><ul><li>Juga akan dibentuk kelompok studi dan pemilihan Ketua kelas. </li></ul><ul><li>Beberapa ‘Peraturan dalam Kelas’! </li></ul>
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  4. 4. Ernst Katoppo Integrated Marketing Communications Consultant: PR, Advertising, Publicity, TV and Print Media Promotion, Marketing, Research, Social Marketing, Senior Lecturer and Columnist. 45 years career in Marketing Communications. Currently Managing Partner of MPR Consultants. Has worked for the top Advertising Agencies: InterVista, Indo Ad/Ogilvy, Grafik/McCann-Erickson, Fortune/DDB and other agencies, as Copywriter/Director, Director of Client Services, Director of Media Services. On the Client side has been employed as Marketing Executive for Richardson-Vicks (currently part of Proctor & Gamble) and Advertising & Promotion Manager of Foremost Diaries. On the Media side has worked for Sinar Harapan daily as Promotion Manager and Televisi Pendidikan Indonesia as President Director of Pro-Team (which was responsible for Marketing and Promotion of TPI). Producer of “Kuis Dangdut”, the quiz show which has been awarded for the longest period of airing in Indonesian TV history (from 1992 and still running.) Co-Founder of PR Society of Indonesia, PPPI (Adv. Agencies Assoc.), Media Scene, ITKP-the Advertising School (endorsed by IAA), and the Social Marketing Circle
  5. 5. Other activities include: Was responsible for research/tracking study of the Unicef sponsored “Aku Anak Sekolah” campaign, project coordinator of a survey and feasibility study for the establishment of a community radio in Maluku sponsored by OTI-USAID, and was senior consultant for a perceptual mapping exercise for BPIS on the restructuring of strategic industries. Has written hundreds of articles in various media such as: Bisnis Indonesia, Jakarta Post, Suara Pembaruan, Suara Merdeka, Suara Karya, Usahawan, Sinar Harapan . As a lecturer is active in various marketing communications institutes such as ITKP, LSPR and IMCS Lectured at leading universities such as UI, IPB, ITB, Gajah Mada, Hasanuddin, UKI, Atma Jaya, UMB , Trisakti International Business School, Charles Sturt and ECU. Has also been instructor for SPS(Publisher Assoc.), PRSSNI(Radio Assoc.), PPPI(Advertising Agencies Assoc.), RRI(State Radio), LM HanKam(Management Institute under the Department of Defense), KADIN(Chamber of Commerce) and LMKA Pasar Modal(Management Institute under the Department of Finance/Stock Exchange). Active in the Social Marketing Circle which is under the auspices of IAA Editor of the Media Scene in Indonesia since its inception in 1989, the only annual media overview document endorsed by the TV stations assoc.(ATVSI), the private commercial radio stations assoc.(PRSSNI), the print media assoc.(SPS).
  6. 6. <ul><li>Tulis definisi Iklan dan Periklanan menurut Anda. </li></ul><ul><li>Apakah saja fungsi Periklanan? </li></ul><ul><li>Apakah saja unsur Bauran Pemasaran? </li></ul><ul><li>Apakah unsur Bauran Promosi? </li></ul><ul><li>Apakah saja komponen Industri Periklanan? </li></ul><ul><li>Ada tiga departemen yang khas dalam Perusahaan Periklanan. Sebutkan! </li></ul><ul><li>Sebutkan salah satu iklan yang Anda suka. </li></ul><ul><li>Jelaskan mengapa Anda suka iklan tersebut. </li></ul>
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  11. 11. 1a. Presentation 10% 1b. Topic Report 20% 30% <ul><li>Learning Portfolio & Case Study </li></ul>40% 3. Exam 30% 100 %