Presentation to Texas A&M's AAF chapter - Using My Marketing Degree


Published on

Caitlin Kaluza, Schipulite Social Media addict and Texas A&M graduate, will be joining the AAF TAMU Chapter to speak with students on the opportunities available for advertising and marketing majors in the professional world.

Fresh from a speaking event at the recent SchipulCon on finding a job out of college through Social Media, this presentation covers what I do and I how I got there, and the exciting possibilities for recent graduates.

Published in: Career
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Presentation to Texas A&M's AAF chapter - Using My Marketing Degree

  1. 1. AAF Texas A&M Caitlin Kaluza Project Manager & Social Media Consultant Class of 2007 @qcait
  2. 2. At TAMU <ul><li>Wehner High class of 2007 </li></ul><ul><li>Marketing Major, International Business Certificate, Classical Studies Minor </li></ul><ul><li>Involvement </li></ul><ul><ul><li>Century Singers </li></ul></ul><ul><ul><li>Academy for Future International Leaders </li></ul></ul><ul><ul><li>Aggie Icers </li></ul></ul><ul><ul><li>Mays Blogger </li></ul></ul>
  3. 3. How Blogging got me my first job
  4. 4. How Blogging got me my second job <ul><li>Reasons why Schipul hired me: </li></ul><ul><li>“ We loved your blog” </li></ul><ul><li>Willing to do anything </li></ul><ul><li>I was dressed like myself in my interview </li></ul>
  5. 5. Now <ul><li>Schipul – The Web Marketing Company </li></ul><ul><ul><li>Houston, Texas </li></ul></ul><ul><ul><li>28 employees </li></ul></ul><ul><ul><li>Aggie 100 - 2005, 2006, 2008 </li></ul></ul><ul><ul><li>Schipul Honor Code </li></ul></ul><ul><li>Web Marketing </li></ul><ul><ul><li>Web design </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Social Media Consulting </li></ul></ul><ul><li>My role: Project Manager & Social Media Consultant </li></ul>
  6. 6. My Job at Schipul <ul><li>Culture </li></ul><ul><li>Training </li></ul><ul><li>Knowledge Sharing </li></ul><ul><li>Room for Growth </li></ul><ul><li>Personal Branding </li></ul>“ Hire good people, train the hell out of them, and let them run.” – Ed Schipul
  7. 7. A Day in the Life <ul><li>Managing Projects </li></ul><ul><ul><li>About 10 clients </li></ul></ul><ul><ul><li>Varying size contracts </li></ul></ul><ul><li>Tech Support </li></ul><ul><ul><li>Answer phone and e-mails </li></ul></ul><ul><ul><li>On duty 2x a month </li></ul></ul><ul><li>Social Media Consulting </li></ul><ul><ul><li>Twitter, Flickr, Facebook, Wordpress, Vimeo, etc. etc. </li></ul></ul><ul><li>Training </li></ul><ul><ul><li>Leading Webinars 1x a month </li></ul></ul><ul><ul><li>Presenting at our annual conference – SchipulCon </li></ul></ul>
  8. 8. A Typical Web Project <ul><li>Kick off meeting </li></ul><ul><li>Design </li></ul><ul><li>Revisions </li></ul><ul><li>Build </li></ul><ul><li>Training </li></ul><ul><li>Content </li></ul><ul><li>Q&A </li></ul><ul><li>Launch </li></ul>
  9. 9. A Typical Social Media Project <ul><li>Conversation Analysis </li></ul><ul><li>Training </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>YouTube/Vimeo </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Answering Questions </li></ul><ul><ul><li>Etiquette </li></ul></ul><ul><ul><li>Moderation </li></ul></ul>
  10. 10. What I learned after I graduated <ul><li>Be you </li></ul><ul><li>Working retail or food service is great preparation for Customer Service </li></ul><ul><li>Aptitude will get you in the door, attitude will keep you there </li></ul>
  11. 11. Getting a Job – My Advice <ul><li>Don’t be afraid to start small </li></ul><ul><li>Use your resources – including social media </li></ul><ul><ul><li>Make yourself available </li></ul></ul><ul><ul><li>Participate in the conversation </li></ul></ul><ul><li>Keep learning </li></ul><ul><li>Be passionate </li></ul>
  12. 12. If you’re interested in web <ul><li>Read </li></ul><ul><ul><li>Groundswell </li></ul></ul><ul><ul><li>The Facebook Marketing Bible </li></ul></ul><ul><ul><li>Twitterville </li></ul></ul><ul><li>Start using these tools </li></ul><ul><ul><li>To build your personal brand </li></ul></ul><ul><ul><li>Volunteer to start a Twitter account and Fan Page for an organization </li></ul></ul><ul><li>Learn </li></ul><ul><ul><li>Attend Conferences – student tickets are typically inexpensive </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Free webinars - </li></ul></ul><ul><li>Follow the trends </li></ul><ul><ul><li>Read blogs like Mashable, Inside Facebook </li></ul></ul><ul><ul><li>Follow people in the field (beware of social media “experts”) </li></ul></ul><ul><li>Remember that being young can be an advantage in this field </li></ul>
  13. 13. Questions? Caitlin Kaluza | @qcait |