Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Presentation to Texas A&M's AAF chapter - Using My Marketing Degree


Published on

Caitlin Kaluza, Schipulite Social Media addict and Texas A&M graduate, will be joining the AAF TAMU Chapter to speak with students on the opportunities available for advertising and marketing majors in the professional world.

Fresh from a speaking event at the recent SchipulCon on finding a job out of college through Social Media, this presentation covers what I do and I how I got there, and the exciting possibilities for recent graduates.

Published in: Career
  • Be the first to comment

  • Be the first to like this

Presentation to Texas A&M's AAF chapter - Using My Marketing Degree

  1. 1. AAF Texas A&M Caitlin Kaluza Project Manager & Social Media Consultant Class of 2007 @qcait
  2. 2. At TAMU <ul><li>Wehner High class of 2007 </li></ul><ul><li>Marketing Major, International Business Certificate, Classical Studies Minor </li></ul><ul><li>Involvement </li></ul><ul><ul><li>Century Singers </li></ul></ul><ul><ul><li>Academy for Future International Leaders </li></ul></ul><ul><ul><li>Aggie Icers </li></ul></ul><ul><ul><li>Mays Blogger </li></ul></ul>
  3. 3. How Blogging got me my first job
  4. 4. How Blogging got me my second job <ul><li>Reasons why Schipul hired me: </li></ul><ul><li>“ We loved your blog” </li></ul><ul><li>Willing to do anything </li></ul><ul><li>I was dressed like myself in my interview </li></ul>
  5. 5. Now <ul><li>Schipul – The Web Marketing Company </li></ul><ul><ul><li>Houston, Texas </li></ul></ul><ul><ul><li>28 employees </li></ul></ul><ul><ul><li>Aggie 100 - 2005, 2006, 2008 </li></ul></ul><ul><ul><li>Schipul Honor Code </li></ul></ul><ul><li>Web Marketing </li></ul><ul><ul><li>Web design </li></ul></ul><ul><ul><li>Search Engine Marketing </li></ul></ul><ul><ul><li>Social Media Consulting </li></ul></ul><ul><li>My role: Project Manager & Social Media Consultant </li></ul>
  6. 6. My Job at Schipul <ul><li>Culture </li></ul><ul><li>Training </li></ul><ul><li>Knowledge Sharing </li></ul><ul><li>Room for Growth </li></ul><ul><li>Personal Branding </li></ul>“ Hire good people, train the hell out of them, and let them run.” – Ed Schipul
  7. 7. A Day in the Life <ul><li>Managing Projects </li></ul><ul><ul><li>About 10 clients </li></ul></ul><ul><ul><li>Varying size contracts </li></ul></ul><ul><li>Tech Support </li></ul><ul><ul><li>Answer phone and e-mails </li></ul></ul><ul><ul><li>On duty 2x a month </li></ul></ul><ul><li>Social Media Consulting </li></ul><ul><ul><li>Twitter, Flickr, Facebook, Wordpress, Vimeo, etc. etc. </li></ul></ul><ul><li>Training </li></ul><ul><ul><li>Leading Webinars 1x a month </li></ul></ul><ul><ul><li>Presenting at our annual conference – SchipulCon </li></ul></ul>
  8. 8. A Typical Web Project <ul><li>Kick off meeting </li></ul><ul><li>Design </li></ul><ul><li>Revisions </li></ul><ul><li>Build </li></ul><ul><li>Training </li></ul><ul><li>Content </li></ul><ul><li>Q&A </li></ul><ul><li>Launch </li></ul>
  9. 9. A Typical Social Media Project <ul><li>Conversation Analysis </li></ul><ul><li>Training </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Wordpress </li></ul></ul><ul><ul><li>YouTube/Vimeo </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Answering Questions </li></ul><ul><ul><li>Etiquette </li></ul></ul><ul><ul><li>Moderation </li></ul></ul>
  10. 10. What I learned after I graduated <ul><li>Be you </li></ul><ul><li>Working retail or food service is great preparation for Customer Service </li></ul><ul><li>Aptitude will get you in the door, attitude will keep you there </li></ul>
  11. 11. Getting a Job – My Advice <ul><li>Don’t be afraid to start small </li></ul><ul><li>Use your resources – including social media </li></ul><ul><ul><li>Make yourself available </li></ul></ul><ul><ul><li>Participate in the conversation </li></ul></ul><ul><li>Keep learning </li></ul><ul><li>Be passionate </li></ul>
  12. 12. If you’re interested in web <ul><li>Read </li></ul><ul><ul><li>Groundswell </li></ul></ul><ul><ul><li>The Facebook Marketing Bible </li></ul></ul><ul><ul><li>Twitterville </li></ul></ul><ul><li>Start using these tools </li></ul><ul><ul><li>To build your personal brand </li></ul></ul><ul><ul><li>Volunteer to start a Twitter account and Fan Page for an organization </li></ul></ul><ul><li>Learn </li></ul><ul><ul><li>Attend Conferences – student tickets are typically inexpensive </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>Free webinars - </li></ul></ul><ul><li>Follow the trends </li></ul><ul><ul><li>Read blogs like Mashable, Inside Facebook </li></ul></ul><ul><ul><li>Follow people in the field (beware of social media “experts”) </li></ul></ul><ul><li>Remember that being young can be an advantage in this field </li></ul>
  13. 13. Questions? Caitlin Kaluza | @qcait |