Intro To Twitter

867 views

Published on

Intro To Twitter webinar slides - over:
1. What’s Twitter?
2. Twitter Basics
3. What NOW?
4. Twitter Insider
5. Twitter Tools
6. Twitter Idols


I am a Project Manager and Social Media Consultant at Schipul - The Web Marketing Company.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
867
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Intro To Twitter

  1. 1. Caitlin Kaluza Schipul – The Web Marketing Company @qcait
  2. 2. <ul><li>What’s Twitter? </li></ul><ul><li>Twitter Basics </li></ul><ul><li>What NOW? </li></ul><ul><li>Twitter Insider </li></ul><ul><li>Twitter Tools </li></ul><ul><li>Twitter Idols </li></ul>
  3. 3. <ul><li>A free social messaging service… in 140 character updates. </li></ul><ul><li>Twitter is a conversation . </li></ul>
  4. 4. <ul><li>Keep your handle obvious – stay away from numbers & underscores </li></ul><ul><li>Engage in Conversation </li></ul><ul><li>Be interesting </li></ul><ul><li>Promote your blog, events, causes - follow the 3 to 1 rule </li></ul><ul><li>Promote/ Quote Others </li></ul><ul><li>Let people know you’re on Twitter! </li></ul>
  5. 5. <ul><li>Squint Test </li></ul><ul><ul><li>Obvious handle & image </li></ul></ul><ul><ul><li>Link back to website </li></ul></ul><ul><ul><li>Background matches branding </li></ul></ul><ul><ul><li>In content - @replies, links, hash tags </li></ul></ul><ul><ul><li>Shortened links </li></ul></ul><ul><ul><li>Followers/Following ratio </li></ul></ul><ul><li>Bonus points </li></ul><ul><ul><li>Custom background </li></ul></ul><ul><ul><li>Who’s tweeting? </li></ul></ul>
  6. 6. <ul><li>Don’t fill up everyone’s stream with constant tweets </li></ul><ul><li>Don’t tweet about mundane things </li></ul><ul><li>Don’t completely automate </li></ul><ul><li>Don’t start fights – keep it positive! </li></ul><ul><li>Don’t fall for spammers </li></ul><ul><li>Don’t hide your associations – full disclosure is best! </li></ul>
  7. 7. <ul><li>http://schipul.com/en/helpfiles/v/220 </li></ul>
  8. 8. <ul><li>Twitterfeed.com – auto tweet from an RSS feed </li></ul><ul><li>Tweetdeck.com – desktop tool </li></ul><ul><li>Hootsuite.com – manage multiple accounts, schedule tweets </li></ul><ul><li>Twitpic.com – post photos </li></ul><ul><li>Phone applications </li></ul><ul><ul><li>Tweetie (paid) </li></ul></ul><ul><ul><li>Echofon (free) </li></ul></ul><ul><ul><li>Twitterberry (blackberry) </li></ul></ul><ul><li>Twitter to Facebook applications </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Selective Twitter </li></ul></ul>
  9. 9. <ul><li>@SouthwestAir </li></ul><ul><ul><li>Response to Kevin Smith’s tweets gets picked up by WSJ, USA Today, and ABC </li></ul></ul><ul><li>@CoffeeGroundz </li></ul><ul><ul><li>Local Houston coffee house connects online and attributes 40% increase in business to Twitter </li></ul></ul><ul><li>@Zappos </li></ul><ul><ul><li>Culture and customer service </li></ul></ul><ul><li>@ComcastCares </li></ul><ul><ul><li>Online Customer Service </li></ul></ul>
  10. 10. <ul><li>Lists </li></ul><ul><li>Retweets </li></ul><ul><li>Trending Topics by City </li></ul>
  11. 11. <ul><li>Caitlin Kaluza </li></ul><ul><li>@qcait </li></ul><ul><li>[email_address] </li></ul>

×